CONNECT

Generate CLARITY

Define a solid foundation for the digital transformation of the front end of your business.

Brand DNA Plan
Positioning Strategy

Refine PRESENCE

Pair human creativity with machine intelligence for content that converts, ranks, and evolves continuously.

Web & Content Design
Content AI
Website Strategy
Content Strategy

Orchestrate ENGAGEMENT

Discover how GenAI is enhancing B2B marketing with real-time personalisation and optimisation.

Target Marketing
Marketing AI
ABM Strategy

Win SUSTAINABLY

Win sustainably with smarter pipelines, sales enablement, customer support, and lasting growth.

Sales Development
Sales AI
Sales Strategy
Revops Strategy

Smarter Content
Built for Growth

Use AI to build intelligent content systems that speak directly to your ideal customers, shorten sales cycles, and scale your output—without compromising quality or control.

Discovery Call
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smarter content operations for manufacturing growth

We help contract manufacturers use AI to create high-quality content at scale — content that’s strategic, targeted, and built to drive pipeline performance.

This isn’t just about producing more. It’s about building smarter systems. Our AI Content Framework helps you plan, create, and deliver the right content faster — tailored to your ideal customers and mapped to every stage of their buying journey.

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Content agent development

We build intelligent content systems — content agents — that orchestrate workflows across tools like WordLift, MarketMuse, ChatGPT, and HubSpot. These are all connected through n8n, a flexible, open-source automation tool that ties everything together behind the scenes.

These agents help you:

  • Automate topic research and ideation
  • Generate SEO-optimised outlines and drafts
  • Repurpose core content into multi-format campaign assets
  • Deliver personalised content through HubSpot CRM and CMS

The result: a scalable, repeatable content engine that boosts output and results — without increasing cost or overhead.

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Strategy-led configuration

Using the strategic insight uncovered during our Generate clarity phase, we train and configure your content agent with your:

  • Tone of voice and brand positioning
  • Buyer personas and customer journeys
  • Value propositions and messaging
  • Internal workflows and approval processes

No generic prompts. No off-brand output. You stay in control — of tone, quality, and brand integrity — while AI does the heavy lifting.

Strategy-led-configuration

Content agent architecture

Each stage of the content agent is orchestrated using n8n, enabling seamless transitions between research, content generation, editorial review, and activation within HubSpot.

This architecture is modular and customisable — meaning we can evolve your agent as your strategy matures.

Daisy-chained tools include:

  • Semrush → keyword insights and competitor intelligence
  • MarketMuse → topical scoring, content gap analysis, and optimisation
  • ChatGPT → research, ideation, early stage draft generation, and repurposing content
  • HubSpot CMS → Smart Content modules for persona-targeted publishing
  • HubSpot CRM → segmentation, lead scoring, and workflow automation
Content-agent-architecture

READY TO BUILD YOUR CONTENT ENGINE?

Whether you want us to build and hand off your Content Agent, or manage it as part of a fully supported engagement — we’ll make sure it delivers.

Book a Discovery Call

Equinet delivers further AI solutions to transform your business:

AI-Augmented Sales
Design, build, and operate an AI-augmented sales system that scales with your goals.

AI in Manufacturing Marketing
Using AI and HubSpot to power smarter ABM and inbound campaigns.

We understand your market. We speak your language. And we know how to help you grow.