B2B sales development services

Leverage new technology and processes to better align your teams and significantly improve the efficiency and output of your sales pipeline and revenue operations.

B2B sales development customer services revenue operations

We help contract manufacturers build better pipelines through sales enablement, customer services, and revenue operation strategies and services that empower their teams to close better-fit opportunities.

B2B sales enablement is the most effective way to digitise sales processes and help steer qualified leads to a successful close.

Develop and refine sales processes for efficiency, create playbooks, define stages and influencers, and establish guidelines for better engagement.

Sales enablement can involve setting up systemised processes within your CRM, driving insights and automating repetitive, time-consuming sales tasks.

Sales Process Review

Review your sales processes to discover opportunities for digital enhancement and performance improvement.

Sales & Marketing Alignment

Implement a lead qualification framework to improve collaboration between your sales and marketing functions.

Sales Collateral Creation

Create targeted and timely sales content to optimise experiences as clients move through the sales funnel.

Harnessing your CRM

Optimise your CRM, live data, actionable insights, and integrated systems to boost sales and improve results.

Sales Enablement Workshop

One of the key elements in aligning your sales and marketing teams is establishing an agreed lead qualification framework. The better qualified a lead is, the more likely they’ll respond to your sales process and help you achieve your revenue goal.

In this workshop, we define those key framework elements.

What are the attributes that describe your ideal customer profile?
What makes a lead “sales ready”?
And how do your teams handle your leads at different stages of the buyer's journey?

While acquiring new customers is essential, keeping existing customers is also fundamental to business growth.

Many companies prioritise new business at the expense of their customer service strategies, but acquiring new customers is more expensive than nurturing and growing existing partnerships.

By keeping existing customers happy, they can advocate for your brand and drive business in different, often unexpected ways.

Keeping your sales goals in mind, we help you automate and accelerate your ticketing, triage, and resolution process while harnessing data insights to create frictionless customer service experiences that reduce customer churn and improve margins.

sales-process-review-1
At the outset, we map out your current process and work with you to determine what to improve. We look at how best to employ HubSpot Service Hub.

sales-helpdesk-design-2
Your helpdesk system manages customer
issue intake, triage, troubleshooting, and resolution, utilising  a ticketing system to monitor and report on  the process.

sales-customer-journey-mapping-3
By mapping out their experiences and emotions at each stage, we enhance the customer journey from first purchase to becoming a promoter.

sales-knowledge-base-development-4
A knowledge base is a collection of articles on product or service queries. Using Service Hub, you can create a support bot that guides customers to applicable articles, allowing for self-service and freeing up teams' time.

sales-customer-feedback-5
Gathering customer feedback for testimonials, case studies, online reviews, etc., can help you understand what your customers are thinking and find meaningful ways to improve.

Sales & Marketing
Alignment

Give Sales and Marketing the tools and practices they need to operate as a single, revenue-generating team.

Siloed processes and tools, separated across business functions, have proven detrimental to business growth, especially in the digital era where buyer behaviours have changed.

Aligning processes, people, and platforms within a RevOps model maximises your growth potential by ensuring your sales, marketing, service, and operations functions work together with integrated growth strategies and shared revenue goals.

RevOps fosters accountability and trust, promoting integration and communication across traditionally siloed departments. This leads to aligned processes, better data management, and deeper insights.

An informed, well-equipped cross-functional team is integral to realising growth. Our RevOps consultancy services will help your teams implement, operate and optimise a RevOps programme in your business.

As your teams combine to convert ideal customers, you will see shorter sales cycles, improved retention, and a higher volume of cross and upsells.

The Tech Stack

One crucial part of this strategic roadmap is optimising your technology stack. We'll assess your current technology – such as CRM, marketing automation tools, and analytics software – and identify gaps or redundancies.

We aim to ensure your tech stack fully supports your business processes, enhances productivity, and delivers valuable insights to drive decision-making

ERP & CRM Integration

Where is vital sales and marketing data locked up in your company? How can you liberate and share key business information to make teams more collaborative and effective?

Integrating ERP (Enterprise Resource Planning) and CRM software centralises business data, creating a 360 degree view around customer need, behaviour and intent. It enables marketers to lever new insights around decision triggers and buyer readiness that can accelerate sales cycles and drive new growth. It can make for more frictionless customer service, campaign and sales planning.

We offer best-practice advice and technical support for trouble-free system integration.

Define your integration goals

Start by clearly defining what you want to achieve with the integration.
This will help you prioritise the features and data that need to be integrated.

Select an Integration Method

Make sure that your CRM and ERP systems are compatible with each other. This includes checking for similar data structures, APIs, and integration methods. There are several different methods for integrating your CRM and ERP systems, including using an API, a middleware solution, or custom development.

Analyse your current processes

How do your Marketing, Sales, Customer Services, and Operations teams currently use the data in each system? What processes and workflows could be improved if they had seamless access to all data? We will help you map out those processes to inform how your integration will deliver value.

Map your Data

Once you've evaluated your key processes, you'll need to map the data fields between your CRM and ERP systems. This step is crucial to ensure that data flows seamlessly between the two systems.

Implement, Test & Train

After the integration is set up, it's important to thoroughly test the system to ensure that all data is flowing correctly. Finally, you'll need to train your users on how to use the integrated system. This includes explaining the benefits of the integration and providing training on how to access and use the new functionality.

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B2B sales development services

how to Super-charge your Sales Operations

Sales Enablement Services

Augment your sales processes and improve customer experiences

Implementing a sales enablement plan

Sales Process Review

Sales & Marketing Alignment

Sales Collateral Creation

Harnessing your CRM

Sales Enablement Workshop

Customer Services Strategies

Aligning processess, people, and platforms

Sales & Marketing
Alignment

Revenue Operations

Aligning processess, people, and platforms

The Tech Stack

ERP & CRM Integration

Define your integration goals

Select an Integration Method

Analyse your current processes

Map your Data

Implement, Test & Train

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