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WHERE TO START
Whether you want to talk it through or stay in the loop, here's how.
Clearer commercial decisions
BUILT ON ONE VERIFIED VIEW
Market sizing, account records and pipeline data usually live in separate places, updated at different times, by different people. We bring them together into a single audited view, so every forecast and prioritisation decision starts with data you can rely on.
COMPANIES THAT TRUST US
MAPPING THE MARKETS YOU CAN WIN
We narrow from every account you could plausibly serve down to a researched, named list of the ones worth pursuing now, filtered through the sectors you actually work in and the capabilities that set you apart, then kept current as target accounts shift.
PUTTING YOUR MARKET MAP TO WORK
By connecting this market mapping directly to your sales pipeline, our automated workflows execute three core functions:
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Automated lead enrichment: Programmatically pull external data through Clay, LinkedIn and Apollo to build comprehensive account profiles for your addressable markets.
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Signal detection: Monitor target accounts for commercial triggers and buyer research behaviour, flagging decision-makers the moment intent appears.
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Qualified activation: Push qualified SOM leads directly into your HubSpot CRM pipelines, structured and scored so your team can act without manual guesswork.
That named, scored list is what Market Amplification runs on. Account-based campaigns target accounts directly. Answer engine optimisation covers the buyers who are researching before they appear on it at all.
ERP & CRM integration
Keeping CRM and ERP apart is the safe choice, and the boundary is there for good reason. It also means the commercial side has no live view of what the floor can deliver, so the insight sits on the wrong side of a line you cannot compromise.
A one-way, tokenised feed gets you across it. Built with a specialist integration partner and your IT team, it lets only earned signals through, capacity and lead times, order and delivery status, and account margin health as a trend.
No costs, no schedules, never client IP or drawings. The commercial view improves, and nothing protected ever moves.
This is what lets the commercial side see whether commitments are being met, without opening the production floor.
MARGIN AFTER
THE WIN
The operational data feeding your commercial view has a second job. Disciplined NPI gets an account into production. What happens to its margin over the following years is harder to keep sight of: a concession agreed for one scope that stays after the scope grows, a renewal that passes without review.
Individually small. The point of using that signal is to see the drift while there is still room to act on it.
Feeding the next
forecast
Most commercial reporting tells you what happened last quarter. Very little of it changes how the next forecast gets built.
The Connected Data Loop closes that gap. What your accounts actually did is recorded against what the forecast said they would do.
So you can see which opportunities are still live and which have quietly gone cold. Where the forecast was wrong, and why. The next forecast starts from that, rather than from the same estimate as last time.
The value is not the dashboard. It is that the next forecast starts from what actually happened, not from last quarter's estimate.
WHY IT MATTERS
THE DATA NOBODY CONNECTS
Marketing, business development and account management each capture something useful, in a format the next team cannot use. This report sets out what those handover losses cost, and how to close them.
Why work with
Equinet Media
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HubSpot Solutions Partner since 2011
Outstanding customer rating
Customer retention rate on HubSpot
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Years of delivering exceptional results
for customers
CONTACT US
You know your goals. If it would help to talk through how we could support that, send us a message, and we will reply within one business day.
THE WALKTHROUGH
Forty-five minutes Commercial Engine walkthrough, one step at a time. You leave with a one-page map of what is already in place and where it makes sense to start.