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RevOps for
Manufacturers with Complex Sales Cycles
Connecting commercial strategy to operational reality.
Clearer commercial decisions
as complexity grows
As B2B manufacturers scale, alignment around revenue often breaks down. Sales, finance, and operations begin operating on disconnected assumptions. When these teams drift apart, commercial risks emerge too late. RFQs outpace capacity planning, and revenue forecasts rely on subjective judgement rather than hard data.
Revenue Operations bridges this gap. By unifying systems, data, and workflows, we ensure sales commitments reflect operational reality. The result: reliable forecasting, protected margins, and the clarity to decide with confidence as you grow.
BRANDS THAT TRUST US
Our Revenue Operations services
1. Commercial Data & Market Mapping
We help you define target markets and identify the data needed to capture your Serviceable Obtainable Market (SOM). We audit and normalise your datasets to ensure they are clean, operable, and accurate, creating a high-integrity foundation for forecasts.
2. CRM & ERP integration
We implement the technical handshake between your commercial front-end and operational back-end. This provides your teams with the visibility needed to align sales commitments with factory capacity.
3. Sales Process Standardisation
We provide the frameworks and tools your team needs to manage high-stakes, multi-stakeholder RFQs. We standardise the commercial process so your experts can focus on technical delivery.
4. Account & Expansion Management
We help you build the infrastructure to track post-contract performance. By leveraging operational data, your team can identify expansion opportunities and proactively mitigate margin erosion.
5. Revenue insight & feedback loops
We generate the reporting environment that turns raw data into commercial signals. We provide the dashboards; your leadership provides the direction, using variance analysis to pivot before risks impact the bottom line.
Signs you're ready for
Revenue Operations
What it looks like when commercial teams are out of sync - and what it feels like when they’re not.
Why work with
Equinet Media
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HubSpot Solutions Partner since 2011
Outstanding customer rating
Customer retention rate on HubSpot
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Years of delivering exceptional results
for customers
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