Content Marketing Workshop

In this workshop, we develop a content strategy and framework for your business and establish the foundational elements that you need.
Workshop consultation

Defining your content strategy and framework

A content strategy is planning and executing content creation, publication, and distribution to achieve specific business objectives. The content strategy considers the audience, the type of content, the channels through which it will be delivered and promoted, and how it will be measured.

An essential component of a successful content strategy is creating a content framework. A content framework helps you organise your content around the buyer's journey and helps you focus on the most important keywords to your business. It also helps you plan and schedule your content creation efforts so that you publish new content regularly.

Workshop consultation
  • Audit your current setup
  • Identify channel opportunities
  • Define media opportunities
  • Map content to the buyer’s journey
  • Establish keyword priorities
  • Develop a content calendar

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Location

The workshop can be delivered in person, online or as a hybrid.

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Format

A 3-4 hour interactive workshop with key members of your organisation.

Three risk-free options for getting started with The Growth Plan

There are three ways you can discover more about how we help you shape a winning strategy for scaling your growth:

1
Download the Growth
Plan Guide
Get a copy of The Unsung Heroes of Manufacturing to learn more.
Get the Guide
2
Schedule a Growth
Strategy Workshop
Attend a free 45-minute workshop to discover how to stand out.
Book the Workshop
3
Purchase the
Positioning Module
Discover a risk-free offer for Step One of The Growth Plan. 
Get the offer

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