Content Marketing Workshop

In this workshop, we develop a content strategy and framework for your business and establish the foundational elements that you need.

Defining your content strategy and framework

A content strategy is planning and executing content creation, publication, and distribution to achieve specific business objectives. The content strategy considers the audience, the type of content, the channels through which it will be delivered and promoted, and how it will be measured.

An essential component of a successful content strategy is creating a content framework. A content framework helps you organise your content around the buyer's journey and helps you focus on the most important keywords to your business. It also helps you plan and schedule your content creation efforts so that you publish new content regularly.

  • Audit your current setup
  • Identify channel opportunities
  • Define media opportunities
  • Map content to the buyer’s journey
  • Establish keyword priorities
  • Develop a content calendar

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Location

The workshop can be delivered in person, online or as a hybrid.

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Format

A 3-4 hour interactive workshop with key members of your organisation.

Getting started with The Growth Plan

For contract manufacturers seeking sustainable growth this is a risk-free three-step process to shape a strategy for scaling your business.

1
Discover a Pipeline
Growth Strategy
Book a FREE 1-2-1 interactive workshop
2
Arrange a Brand
Positioning Workshop
Includes a diagnostic review and competitor research
3
Co-Create a
Strategic GamePlan
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