TARGET THE RIGHT BUYERS AND GET FOUND WHEN THEY LOOK

It depends on which level you are starting at. One-to-one is bespoke and sales-aligned, so one or two accounts at first. One-to-a-few is where most programmes begin in practice, and ten to fifteen accounts is workable because the assets get built once and reused across the group. One-to-many is not an account list at all; it is a defined market, so it scales with your data rather than with headcount.

They cover different parts of the same cycle. Account-based campaigns reach the accounts you have chosen, on your timing. Answer engine optimisation covers the research that occurs before you are contacted, which you cannot control or schedule. Both write to the same HubSpot record, so engagement from one informs the other.

That is the visibility audit, and it is the first thing we run. We test how the major engines describe your capabilities, approvals and sites, then record where the answers are thin, wrong or missing. You get the actual responses rather than a score, so you can see which claims need correcting at source.

Every programme is built around your positioning, your buyers and your sector, whether that is electronics manufacturing, life sciences, or specialist contract services. The framework stays consistent; the execution is bespoke.

For campaigns: account engagement, pipeline progression and revenue influence, reviewed quarterly. For answer engines: how you are described, which questions you appear for, share of voice, and when a competitor is named in your place. Both are reviewed on the same cycle, so they are read together rather than separately.