Market Research and Sizing Workshop

In the Market Research and Sizing Workshop, we help you identify your total addressable market and high-value accounts to target.

Equinet-people-2

Understanding your industry's size and growth potential

Knowing who the companies and people in your addressable market are and gathering data on intent signals, news, and website visits can significantly improve account-based marketing programmes.

These insights can drive and inspire investment in your business, and they can give you direction to refocus your branding and marketing efforts to speak to market segments who need your services.

In this workshop, we focus on setting up ABM tools in HubSpot and setting up list criteria and market sizing tools in ZoomInfo, then providing the training for your team in the use of both programmes.

  • Identify total addressable market for more effective targeting, resource allocation and strategic decision-making
  • Identify high-value accounts to target, resulting in more efficient sales and marketing strategies, increased revenue, and stronger customer relationships

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Location

The workshop can be delivered in person, online or as a hybrid.

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Format

A 3-4 hour interactive workshop with key members of your organisation.

Three risk-free options for getting started

Discover how we shape a winning strategy to scale your business:

A
Download the Growth
Plan Guide
Get The Unsung Heroes of Manufacturing to find out more.
B
Schedule a Growth
Strategy Workshop
Attend a free 45-minute workshop to learn how to stand out.
C
Purchase the
Positioning Module
Discover a risk-free offer for Step One of The Growth Plan. 

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