CONNECT

Generate CLARITY

Define a solid foundation for the digital transformation of the front end of your business.

Brand DNA Plan
Positioning Strategy

Refine PRESENCE

Pair human creativity with machine intelligence for content that converts, ranks, and evolves continuously.

Web & Content Design
Content AI
Website Strategy
Content Strategy

Orchestrate ENGAGEMENT

Discover how GenAI is enhancing B2B marketing with real-time personalisation and optimisation.

Target Marketing
Marketing AI
ABM Strategy

Win SUSTAINABLY

Win sustainably with smarter pipelines, sales enablement, customer support, and lasting growth.

Sales Development
Sales AI
Sales Strategy
Revops Strategy

Smarter Sales for contract manufacturers

Transform your sales performance with AI that enhances your team's expertise, streamlines complex processes, and delivers actionable insights to accelerate deal cycles in contract manufacturing.

Discovery Call
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Empowering sales teams with intelligence and efficiency

Sales in contract manufacturing isn’t straightforward. Teams need to engage the right buyers, personalise outreach, and move deals forward - often across long cycles and complex accounts.

AI can enhance sales performance by supporting your team’s strategy, not replacing it - freeing up time, sharpening targeting, and turning data into real-time, actionable insight.

How we enable AI-augmented sales

Our approach helps sales and business development teams:

  • Identify high-potential leads through predictive analytics and behaviour scoring
  • Automate routine tasks to free up time for meaningful conversations
  • Personalise outreach at scale with context-aware messaging
  • Gain real-time, actionable insights to refine sales tactics
  • Accelerate deal cycles by streamlining manual processes
  • Support ABM with focused tools for targeting, timing, and follow-through
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Building TAM agents for business development

For business development teams targeting high-value accounts, we can help you build AI-powered TAM agents — intelligent assistants that combine market insight, CRM data, and engagement signals to:

  • Map your Total Addressable Market with precision
  • Identify the most valuable accounts and decision-makers
  • Enrich account profiles using external and internal data sources
  • Proactively surface opportunities and trigger account-specific workflows
  • Feed directly into ABM campaigns with HubSpot smart lists, sequences, and personalisation blocks

With these agents in place, your team can go beyond generic targeting and execute ABM with confidence, consistency, and scale.

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Integrating AI with HubSpot for sales excellence

When connected to HubSpot, your AI sales ecosystem becomes a responsive, insight-rich action system.

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INTEGRATING AI

Smart lead prioritisation

  • Use AI-driven scoring to focus on leads most likely to convert
  • Segment contacts by behaviour, role, vertical, and account intent signals
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Integrating AI

Automated outreach & follow-up

  • Deploy AI to generate and schedule personalised sequences
  • Nurture leads with content tailored to their stage, need, and account
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Integrating AI

Sales insights & recommendations

  • Surface next-best actions based on contact and account behaviour
  • Trigger workflows from account activity, not just individual contact actions
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Integrating AI

Enhanced forecasting & reporting

  • Predict revenue outcomes more accurately
  • Track ABM engagement across buying groups and channels

Smarter sales, personalised at scale

By integrating AI and HubSpot into your sales development process, you unlock:

  • Increased efficiency through automation
  • Improved targeting with insight-led prioritisation
  • Enhanced personalisation across channels and buyer roles
  • Data-driven decision-making that improves both speed and accuracy
  • Account-level visibility and execution to power your ABM strategy
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READY TO BUILD A SMARTER SALES ENGINE?

Whether you’re refining your sales motion or launching a fully aligned ABM programme, we can help you design, build, and operate an AI-augmented sales system that scales with your goals.

Book a Discovery Call

Equinet delivers further AI solutions to transform your business:

AI in Manufacturing Marketing
Using AI and HubSpot to power smarter ABM and inbound campaigns.

AI Content Framework
Build and hand off your Content Agent, or manage it as part of a fully supported engagement.

We understand your market. We speak your language. And we know how to help you grow.