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Equinet Media

Learn more about our mission, values, and the passionate team behind our success.

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Learn about the specialist manufacturing sectors 
we support.

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Customer Stories

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HubSpot

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Blog

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for B2B manufacturers.

NEWSLETTER

SERIOUS 
ABOUT GROWTH?

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THE ENGINE WALKTHROUGH

IS THE ENGINE RIGHT FOR YOUR BUSINESS?

A 45-minute call to work out whether it's solving a problem you actually have.

For the CEO, Commercial Director, or Marketing Lead, sizing up the Commercial Intelligence Engine before anyone commits to anything.

WHAT THE WALKTHROUGH DOES

I work through your commercial front office with you, one part at a time, to see what's already in place and what isn't. By the end, we have identified:

  • which steps are already in place
  • which are partial, or have no clear owner
  • whether this is solving a problem you actually have
  • if it is, whether the Commercial Diagnostic is warranted, or premature

I am not selling you a starting point. I am helping you find one.

Nothing is quoted on the call, and I will not send a proposal. It is not a call for a price on a single campaign or website, or for work to be quoted before the problem is defined.

HOW IT RUNS

SYMPTOMS FIRST

Three tests from Beyond the Shop Floor: the logo-swap test, the price test, and the departure test. Uncomfortable answers are data.

WALK THE FIVE STEPS

We go through the Commercial Intelligence Engine step by step, and test each one against what's already in place in your business, and what isn't.

WHAT THIS TELLS US

Whether the Engine is solving a problem you actually have, and if so, whether the Commercial Diagnostic is the right next move, or something else is.

THE FIVE STEPS

The Commercial Intelligence Engine is five connected steps. They run in that order because each one depends on what the last one produced.

  • Step 1 of 5:

    Commercial Diagnostic

    A 90-minute diagnostic that gives your leadership team a clear picture of where the commercial system is limiting growth.

  • Step 2 of 5:

    Value Architecture

    Facilitated sessions that surface why customers choose you, who you are for, and the technical and regulatory boundaries the work runs inside.

  • Step 3 of 5:

    The Intelligence Layer

    A governed knowledge base that keeps AI-generated content accurate, on-message, and consistent with how you actually win business.

  • Step 4 of 5:

    Commercial Data

    One shared source of qualified data, so marketing and sales stop working from different pictures of the same accounts.

  • Step 5 of 5:

    Market Amplification

    Account-based campaigns that reach the accounts you name, and answer engine optimisation so buyers researching without you read something verified.

The walkthrough

Who leads the session?

jeremy-knight-md-founder-equinet-media

JEREMY KNIGHT

Managing Director

Equinet has been a HubSpot partner since 2011 and has worked with contract manufacturers since 2013. Jeremy built the Commercial Intelligence Engine from the patterns that recur across those engagements. The call works from that pattern recognition, not from assumptions about your operation, which is why the questions come first.

What you leave with

Within one business day, a one-page map of your five steps, marked up from the call.
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    All five steps, each marked as in place, partial, or absent
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    A short note on the step that looks like your starting point
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    The questions the call raised that only your wider team can settle
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    No obligation attached. The map is yours, whether you take it further or not

Who it is for

This walkthrough is designed for:
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    Contract manufacturers where the commercial side feels active, but not joined up
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    Leadership teams who want the whole view before committing to any part of it
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    Businesses about to commit to a website, campaign, or CRM project
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    One or two people, typically the CEO, Commercial Director, or Marketing Lead

BOOK THE WALKTHROUGH
Book the walkthrough
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No preparation needed. Reschedule freely. If the call runs short because the answer is obvious, we will end it there.