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Equinet Media

Learn more about our mission, values, and the passionate team behind our success.

Sectors

Learn about the specialist manufacturing sectors 
we support.

Guides

Discover a range of resources to help you scale your business growth.

Customer Stories

Real results from businesses growing with us.

HubSpot

Leverage our expertise to implement seamless marketing, sales, and service with HubSpot.

Blog

Key insights from our team on growth marketing, website design, AI and content strategy 
for B2B manufacturers.

NEWSLETTER

SERIOUS 
ABOUT GROWTH?

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A monthly newsletter trusted by 400+ manufacturing leaders for practical commercial insights and industry observations

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MARKET AMPLIFICATION

WIN OEM ACCOUNTS
WITH ABM

OEM buying cycles are long, quiet, and complex. We help contract manufacturers stay visible and win the accounts that matter most.

Book an ABM conversation
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Challenging Growth

Buyers take longer to make decisions, involve more stakeholders, and do more research before ever speaking to sales.  Account-based marketing is built for this reality. Equinet help contract manufacturers engage the right buyers with the right message, at the right time, turning marketing investment into measurable outcomes.

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COMPANIES THAT TRUST US

A smarter system

For Growth

Account-Based Marketing (ABM) is at the core of our strategy, aligning sales and marketing to target the highest-value accounts.

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We apply a tiered ABM model to scale outreach effectively across different levels of buyer intent and value:

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One to many

Broad, inbound-style campaigns to attract interest across your target market. Useful for generating awareness, capturing early intent signals, and identifying potential accounts.

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One to a few

Focused campaigns tailored to a defined group of high-value accounts. Combines personalisation with automation to drive deeper engagement.

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One-to-one

Highly personalised, account-specific campaigns developed in close alignment with sales. Reserved for your most valuable commercial opportunities.

Powered by Loop Marketing in HubSpot

We activate this ABM model using HubSpot’s Loop Marketing system, which brings together data, automation, and reporting in a single platform. It ensures your marketing efforts are: 

  • Data-led – providing a clear view of account activity and intent
  • Automated – enabling scalable personalisation and timely outreach
  • Accountable – with full-funnel reporting to track what’s working

The result? A scalable, systematic approach to growth - built for the way B2B buying works today.

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Read our guide to ABM
Discover the 'one to many' step
funnel

Built for

Complex Buying Journeys

Our growth marketing approach reflects the reality of long buying cycles, technical decision-making, and multiple stakeholders - where growth depends on sustained engagement, not one-off campaigns.

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Interested in how this approach could be applied to your business?

Book an ABM consultation

I have worked with Equinet in three companies since they convinced me of the benefits of inbound marketing in 2013. They produce great content and work to continually improve our proposition. In my first project working with them, we achieved a 20-fold increase in web traffic and gained industry respect for our educative work - in 2 years!

Joe-Byrne-Cognidox

Joe Byrne

CEO, Cognidox

How many accounts should we start with in an ABM programme?

It’s best to start small - typically 5 to 8 high-potential accounts. This allows you to experiment, refine messaging using real signals, then scale strategically.

How tailored is this approach to our sector or service offering?

Highly tailored. We adapt strategy, messaging, and campaign focus based on your sector, services, and commercial priorities, whether that’s electronics manufacturing, life sciences, or specialist contract services. The framework stays consistent; the execution is bespoke. 

How do ABM and inbound complement each other?

ABM helps you engage priority OEMs and target accounts early, often before they are actively buying. Inbound ensures you are visible and credible when they do begin researching. Together, they increase both proactive reach and reactive demand capture, keeping you front-of-mind throughout the buying journey.

What metrics should we track for ABM and inbound success?

Success should be measured at an account level, not just by volume. Key metrics include engagement depth and velocity, stakeholder coverage, pipeline progression, and revenue influence - reviewed quarterly to optimise performance and prioritisation.

What is Loop Marketing?

Loop Marketing is a closed-loop approach that connects marketing activity, sales engagement, and revenue outcomes through a single system. Using HubSpot, it brings together real-time data, automation, and reporting, allowing campaigns to be continuously refined based on what’s actually driving pipeline and growth. 

Learn more → 

THE METHODOLOGY

Your Path to Commercial Advantage with THE COMMERCIAL INTELLIGENCE ENGINE

  • Step 1 of 5:

    Commercial Diagnostic

    A 90-minute diagnostic that gives your leadership team a clear picture of where the commercial system is limiting growth.

  • Step 2 of 5:

    Value Architecture

    Sessions that surface your value drivers, sharpen your competitive position, and align your team around one commercial story.

  • Step 3 of 5:

    The Intelligence Layer

    A clear, documented framework that tells your whole organisation who you serve, why you win, and how to communicate it consistently.

  • Step 4 of 5:

    Commercial Data

    Discuss objectives, review priorities, and establish timelines.

  • Step 5 of 5:

    Market Amplification

    The right buyers already know who you are before a formal evaluation begins.

Explore the methodology

why work with
equinet media?

HubSpot Solutions Partner since 2011 (1)

HubSpot Solutions Partner since 2011

Hubspot-Partner-Rating

Outstanding 
customer rating

equinet-media-hubspot-retention-rate

Customer retention rate on HubSpot

Years of delivering exceptional results (1)

Years of delivering exceptional results 
for customers

READY TO TALK?

Get in touch to discuss how we can elevate your brand and connect you with the right customers!    

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SPEAK TO AN EXPERT

Book a 30-minute chat at a time that suits you. We’ll explore how we can help you and if we’re the right fit for each other.

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