ABM flips the typical sales funnel by starting with a small group of accounts that widens as accounts are nurtured through the funnel. Rather than casting a wide net and trying to attract any and all leads, ABM focuses on targeting specific high-value accounts that are most likely to result in a sale and engaging with them personally.
To measure and optimise cross-channel engagement, track performance across different channels and make adjustments as needed, using analytics tools to identify areas for improvement and make data-driven decisions along the way.
Target and engage ideal customers for optimal results
For contract manufacturers seeking sustainable growth this is a risk-free three-step process to shape a strategy for scaling your business.