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SPECIAL OFFER
The Positioning Module
This is the first step in The Growth Plan. It combines workshops and desk research to equip you with a plan for differentiation.
Ideal Customer Profile
Defining ideal customers enhances targeting precision, ensuring communications engage the intended audience.
Competitor Analysis
Digital channels, trends, and behaviours relevant to your industry define your market's digital landscape and potential.
Diagnostic Review
Analyse sales and marketing efforts to identify areas for improvement and opportunities for growth.
Brand Positioning
Identify your audience, competitors, and differentiators to create a clear and compelling brand position.
What you get
 One Week Intensive |
 Two Interactive Workshops |
.svg){kind=icon} Positioning Research |
 Surveys & Reports |
 *Remarkable Guarantee |
The Programme
The Positioning Module combines detailed surveys, desktop research, and engaging interactive workshops for a comprehensive methodology to effectively tailor a strategy for optimal market positioning.
Ideal Customer
Survey
We will send you an NDA before we start the process.
Creating an Ideal Customer Profile (ICP) involves identifying the characteristics of your perfect customer – the type of customer who will benefit most from your services and generate the most value for your business.
Also, in Step One, we will collect data on your revenue operations to help us understand your goals.
A digital competitor review delves into competitors' online strategies to gauge their strengths and weaknesses, offering businesses insight into their digital positioning. It analyses website performance, SEO rankings, paid advertising campaigns, social media engagement, content strategies and online reputation.
Understanding these facets helps pinpoint opportunities where competitors might lag and recognise areas where competitors excel. This data aids in refining a business's digital strategy to seize online market opportunities and mitigate digital threats.
Following our assessment, we'll provide actionable insights and strategic recommendations to enhance your competitive edge and address any identified weaknesses.
You will define:
- Areas where you need to make progress
- Opportunities to extract a competitive advantage
- Insights to where you might be falling behind
- Your digital position in this burgeoning market
Diagnostic Review
Workshop
Analyse sales and marketing efforts and processes, aiming to identify areas of improvement and opportunities for growth. We will set clear objectives with you, such as improving sales efficiency, increasing marketing ROI, and enhancing brand awareness.
We will ask you to gather a cross-functional team that includes representatives from sales, marketing, customer service, and other relevant departments to guarantee a comprehensive analysis and diverse perspectives.
We will send attendees an online questionnaire before the workshop and use that insight to guide deeper analysis during the event.
Brand Positioning
Workshop
A brand positioning workshop is a collaborative session to define and articulate a company’s unique position in the market. It helps businesses identify their target audience, competitors, and differentiators to create a clear and compelling brand narrative. The value of a brand positioning workshop includes:
Improved customer understanding
The workshop process fosters a deeper understanding of the target audience, enabling businesses to align their brand with customer needs, preferences, and expectations.
Strategic focus
A clear brand positioning statement is a foundation for decision-making, guiding marketing strategies and overall business direction.
Stakeholder alignment
Engaging team members and stakeholders in the workshop promotes shared understanding, buy-in, and commitment to the brand positioning, fostering collaboration and unity across the organisation.
You are here!
| Our plan has been carefully crafted to facilitate sustainable growth for you. Allow us to assist you in gaining a deeper understanding of your challenges and developing a strategic blueprint that ensures positive returns on your investment in implementation. |
Branding Module
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Marketing Module
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Strategy Module
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Content Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Campaign Development
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Let's Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
