positioning-module-node-01SPECIAL OFFER


Positioning Module


This is the first step in The Growth Plan. It combines workshops and desk research to equip you with a plan for differentiation.

Design Research

Ideal Customer Survey

Defining ideal customers enhances targeting precision, ensuring communications engage your intended audience.

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Competitor Analysis

Digital channels, trends, and behaviours relevant to your industry define your market's digital landscape and potential. 

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Diagnostic Review

Analyse sales and marketing efforts to identify areas for improvement and opportunities for growth.

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Brand Positioning

Identify your audience, competitors, and differentiators to create a clear and compelling brand position.

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What you get

calendar-heartOne Week Intensive
time Two Interactive Workshops
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bookSurveys & Reports
shield-tick*Remarkable Guarantee


The Programme

The Positioning Module combines detailed surveys, desktop research, and engaging interactive workshops for a comprehensive methodology to effectively tailor a strategy for optimal market positioning.

The Price £7,500*

*We're confident in the Positioning Module's value and offer a money-back guarantee if unsatisfied post-workshops.

Where do you stand?

Are you a beacon for your customers? If you're off their radar, how will ideal customers spot you? Positioning is key: differentiate yourself from competitors and stand out to your target audience.





Ideal Customer


shield-tickWe will send you an NDA

Creating an Ideal Customer Profile (ICP) means identifying the characteristics of your perfect customer – the type of customer who will benefit most from your services and generate the most value for your business.

Is your company entirely aligned with who your ideal customers are? We will collate responses and use them during the Diagnostic Workshop.



Ideal Customer Survey

We send the survey to the people you chose in Operations, Sales, Business Development, Marketing and Leadership. 

Customer Profiles

We collect customer demographic, firmographic, and behavioural data and collate responses for the Diagnostic Workshop.

Needs and Pains

What are your customer's needs, challenges, and pain points. The collated answers form part of the Diagnostic Workshop.

Competitor Analysis Desk Research

Competitor Analysis

Desk Research

A review examines competitors' online strategies to gauge their strengths and weaknesses and reveal their digital positioning. We will analyse website performance, SEO rankings, paid advertising campaigns, social media engagement, content strategies and online reputation. 

Understanding these facets helps pinpoint opportunities where competitors lag and excel. This data aids in refining a business's digital strategy to seize online market opportunities and mitigate digital threats.

Following our assessment, we'll provide actionable insights and strategic recommendations to enhance your competitive edge and address shortcomings. 

The research will help define:
  • Opportunities to gain a digital advantage
  • Insights on where you may be falling behind
  • Your digital position in a burgeoning market

Diagnostic Review Workshop

Diagnostic Review


Analyse sales and marketing efforts and processes, aiming to identify areas of improvement and opportunities for growth. We will set clear objectives with you, such as improving sales efficiency, increasing marketing ROI, and enhancing brand awareness.

We will ask you to gather a cross-functional team that includes representatives from sales, marketing, customer service, and other relevant departments to guarantee a comprehensive analysis and diverse perspectives.

We will send attendees an online questionnaire before the workshop and use that insight to guide deeper analysis during the event.


Marketing and sales performance

Assess the effectiveness of current marketing strategies and channels, analyse your sales process and identify trends, patterns, and areas of concern.

Sales and marketing alignment

Diagnose the opportunity for collaboration and communication between sales, marketing and customer service to work towards common goals, share insights, and coordinate efforts.

Customer segmentation and targeting

Review target audience and segmentation strategies. Evaluate whether your messaging resonates with the right audience and if targeting generates qualified leads.

Brand Positioning Workshop

Brand Positioning


A brand positioning workshop is a collaborative session to define and articulate a company’s unique position in the market. It helps businesses identify their target audience, competitors, and differentiators to create a clear and compelling brand narrative. The value of a brand positioning workshop includes:



Competitive advantage

By clarifying your market position, you can differentiate your brand from competitors and establish a unique selling proposition that appeals to your target audience.

Improved customer understanding

The workshop process fosters a deeper understanding of the target audience, enabling businesses to align their brand with customer needs, preferences, and expectations.

Strategic focus

A clear brand positioning statement is a foundation for decision-making, guiding marketing strategies and overall business direction.

Stakeholder alignment

Engaging team members and stakeholders in the workshop promotes shared understanding, buy-in, and commitment to the brand positioning, fostering collaboration and unity across the organisation.

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Get started to the left or view the Branding Module to the right.
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The Branding Module

Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.



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The Marketing Module

Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.


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The Strategy Module

Employ a data-driven, integrated, and strategic approach for effective growth tactics.



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Website Design

Craft a highly functional website that engages visitors and provides avenues for ongoing connections.

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Content Design

Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution..

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Campaign Delivery

Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.

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Let's Get Started

In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?

Special Offer

We are so confident that you will derive meaningful value from the Positioning Module that we offer a money-back guarantee if you do not believe you have received that value by the end of the workshop.

Cost: £7,500

Get started

By submitting this form, you agree to the following terms: £7,500 is payable on confirmation. We will send you an NDA before any information is exchanged. And we guarantee that if you feel that you have not received £7,500 of value by the end of the workshop, we will reimburse all the money.