Special offer
The Positioning Module
This module will enhance your business’s sales and marketing strategies by identifying improvement and growth opportunities.
A two-week programme
Step 1:
Diagnostic Review (90-minute Workshop)
Analyse sales and marketing efforts and processes, aiming to identify areas of improvement and opportunities for growth. We will set clear objectives with you, such as improving sales efficiency, increasing marketing ROI, and enhancing brand awareness.
We will ask you to gather a cross-functional team that includes representatives from sales, marketing, customer service, and other relevant departments to guarantee a comprehensive analysis and diverse perspectives.
We will send attendees an online questionnaire before the workshop and use that insight to guide deeper analysis during the event.
Examine customer segmentation and targeting
Review target audience and segmentation strategies. Evaluate whether your messaging resonates with the right audience and if targeting generates qualified leads.
Review sales performance
Analyse sales data, including revenue, sales volume, close rates, lead-to-customer conversion rates, and average contract size. Identify trends, patterns, and areas of concern.
Evaluate marketing efforts
Assess the effectiveness of current marketing strategies and channels, such as email campaigns, social media, content marketing, and paid advertising.
Review Sales & marketing alignment
Diagnose the opportunity for collaboration and communication between sales, marketing and customer service to work towards common goals, share insights, and coordinate efforts.
Step 2:
Competitor Analysis (Desk Research)
We will analyse your competitors’ site performance and market positions to help create a Sales and Marketing SWOT analysis. During the Diagnostic Review (above), we determined the objectives and goals to assess your current standing concerning your competitors and your desired future position.
We will conduct desktop research to collect data on your competitors’ digital footprints and online reach. By benchmarking your performance, we will identify areas where you excel and those that require improvement. Additionally, we aim to identify market trends and potential opportunities.
Our goal is to monitor your competitors as they relate to your progress through an ongoing process that is updated periodically to ensure your business remains competitive and adapts to an evolving market landscape.
Step 3:
Ideal Customer Profile (Surveys & Interviews)
Creating an ideal customer profile (ICP) involves identifying the characteristics of your perfect customer – the type of customer who will benefit most from your services and generate the most value for your business.
Gather data
Collect data on your current customers, including demographics, firmographics, and behavioural patterns. To gather this information, we will use surveys, interviews and CRM data.
Identify common characteristics
Analyse your customer data to identify common traits among your most successful and satisfied customers. Look for patterns and trends indicating which customer segments generate the most value for your business.
Segment your customers
Divide your customers into segments based on your identified common characteristics. These segments will help you better understand your target audience’s needs, preferences, and pain points.
Prioritise segments (Post Module)
Rank your customer segments based on their potential value and alignment with your business objectives. Focus on the elements that are likely to drive growth and profitability.
Implement your ICP (Post Module)
Use your ideal customer profile to guide your sales and marketing strategies. Tailor your messaging, content, and campaigns to appeal to your target audience, and focus your resources on acquiring and retaining customers who fit your ICP.
Validate your ICP (Post Module)
To validate an ICP in the future, we will create a hypothesis, gather and segment data, analyse segment performance, refine the ICP, test it through targeted marketing and continuously iterate and improve the ICP to target the right audience.
Refine your ICP (Post Module)
Based on your validation, make any necessary adjustments to your ICP. This may involve tweaking your customer personas, reevaluating your customer segments, or updating your targeting criteria.
You’ll be better equipped and prepared for the Brand Positioning Workshop (detailed below) by conducting an ideal customer profile. You will also have the foundation for the Customer Focus Workshop, developing your Buyer Persona.
Step 4:
Brand Positioning (3-hour Workshop)
A brand positioning workshop is a collaborative session to define and articulate a company’s unique position in the market. It helps businesses identify their target audience, competitors, and differentiators to create a clear and compelling brand narrative. The value of a brand positioning workshop includes:
Competitive advantage
By clarifying your market position, you can differentiate your brand from competitors and establish a unique selling proposition that appeals to your target audience.
Improved customer understanding
The workshop process fosters a deeper understanding of the target audience, enabling businesses to align their brand with customer needs, preferences, and expectations.
Strategic focus
A clear brand positioning statement is a foundation for decision-making, guiding marketing strategies and overall business direction.
Stakeholder alignment
Engaging team members and stakeholders in the workshop promotes shared understanding, buy-in, and commitment to the brand positioning, fostering collaboration and unity across the organisation.
Special Offer
We are so confident that you will derive meaningful value from the Positioning Module that we offer a money-back guarantee if you do not believe you have received that value by the end of the workshop.
Cost: £7,500
Get started
By submitting this form, you agree to the following terms: £7,500 is payable on confirmation. We will send you an NDA before any information is exchanged. And we guarantee that if you feel that you have not received £7,500 of value by the end of the workshop, we will reimburse all the money.