|One Week Intensive|
|Two Interactive Workshops|
|Surveys & Reports|
The Positioning Module combines detailed surveys, desktop research, and engaging interactive workshops for a comprehensive methodology to effectively tailor a strategy for optimal market positioning.
We will send you an NDA before we start the process.
Creating an Ideal Customer Profile (ICP) involves identifying the characteristics of your perfect customer – the type of customer who will benefit most from your services and generate the most value for your business.
Also, in Step One, we will collect data on your revenue operations to help us understand your goals.
Collect data on your current customers, including demographics, firmographics, and behavioural patterns. To gather this information, we will use surveys.
Analyse your customer data to identify common traits among your most successful and satisfied customers. Look for patterns and trends indicating which customer segments generate the most value for your business.
Divide your ICPs into segments based on your identified common characteristics. These segments will help you better understand your target audience’s needs, preferences, and pain points.
A digital competitor review delves into competitors' online strategies to gauge their strengths and weaknesses, offering businesses insight into their digital positioning. It analyses website performance, SEO rankings, paid advertising campaigns, social media engagement, content strategies and online reputation.
Understanding these facets helps pinpoint opportunities where competitors might lag and recognise areas where competitors excel. This data aids in refining a business's digital strategy to seize online market opportunities and mitigate digital threats.
Following our assessment, we'll provide actionable insights and strategic recommendations to enhance your competitive edge and address any identified weaknesses.
Analyse sales and marketing efforts and processes, aiming to identify areas of improvement and opportunities for growth. We will set clear objectives with you, such as improving sales efficiency, increasing marketing ROI, and enhancing brand awareness.
We will ask you to gather a cross-functional team that includes representatives from sales, marketing, customer service, and other relevant departments to guarantee a comprehensive analysis and diverse perspectives.
We will send attendees an online questionnaire before the workshop and use that insight to guide deeper analysis during the event.
Assess the effectiveness of current marketing strategies and channels, analyse your sales process and identify trends, patterns, and areas of concern.
Diagnose the opportunity for collaboration and communication between sales, marketing and customer service to work towards common goals, share insights, and coordinate efforts.
Review target audience and segmentation strategies. Evaluate whether your messaging resonates with the right audience and if targeting generates qualified leads.
A brand positioning workshop is a collaborative session to define and articulate a company’s unique position in the market. It helps businesses identify their target audience, competitors, and differentiators to create a clear and compelling brand narrative. The value of a brand positioning workshop includes:
By clarifying your market position, you can differentiate your brand from competitors and establish a unique selling proposition that appeals to your target audience.
The workshop process fosters a deeper understanding of the target audience, enabling businesses to align their brand with customer needs, preferences, and expectations.
A clear brand positioning statement is a foundation for decision-making, guiding marketing strategies and overall business direction.
Engaging team members and stakeholders in the workshop promotes shared understanding, buy-in, and commitment to the brand positioning, fostering collaboration and unity across the organisation.