|One Week Intensive
|Two Interactive Workshops
|Surveys & Reports
The Positioning Module combines detailed surveys, desktop research, and engaging interactive workshops for a comprehensive methodology to effectively tailor a strategy for optimal market positioning.
We will send you an NDA
Creating an Ideal Customer Profile (ICP) means identifying the characteristics of your perfect customer – the type of customer who will benefit most from your services and generate the most value for your business.
Is your company entirely aligned with who your ideal customers are? We will collate responses and use them during the Diagnostic Workshop.
We send the survey to the people you chose in Operations, Sales, Business Development, Marketing and Leadership.
We collect customer demographic, firmographic, and behavioural data and collate responses for the Diagnostic Workshop.
What are your customer's needs, challenges, and pain points. The collated answers form part of the Diagnostic Workshop.
A review examines competitors' online strategies to gauge their strengths and weaknesses and reveal their digital positioning. We will analyse website performance, SEO rankings, paid advertising campaigns, social media engagement, content strategies and online reputation.
Understanding these facets helps pinpoint opportunities where competitors lag and excel. This data aids in refining a business's digital strategy to seize online market opportunities and mitigate digital threats.
Following our assessment, we'll provide actionable insights and strategic recommendations to enhance your competitive edge and address shortcomings.
Analyse sales and marketing efforts and processes, aiming to identify areas of improvement and opportunities for growth. We will set clear objectives with you, such as improving sales efficiency, increasing marketing ROI, and enhancing brand awareness.
We will ask you to gather a cross-functional team that includes representatives from sales, marketing, customer service, and other relevant departments to guarantee a comprehensive analysis and diverse perspectives.
We will send attendees an online questionnaire before the workshop and use that insight to guide deeper analysis during the event.
Assess the effectiveness of current marketing strategies and channels, analyse your sales process and identify trends, patterns, and areas of concern.
Diagnose the opportunity for collaboration and communication between sales, marketing and customer service to work towards common goals, share insights, and coordinate efforts.
Review target audience and segmentation strategies. Evaluate whether your messaging resonates with the right audience and if targeting generates qualified leads.
A brand positioning workshop is a collaborative session to define and articulate a company’s unique position in the market. It helps businesses identify their target audience, competitors, and differentiators to create a clear and compelling brand narrative. The value of a brand positioning workshop includes:
By clarifying your market position, you can differentiate your brand from competitors and establish a unique selling proposition that appeals to your target audience.
The workshop process fosters a deeper understanding of the target audience, enabling businesses to align their brand with customer needs, preferences, and expectations.
A clear brand positioning statement is a foundation for decision-making, guiding marketing strategies and overall business direction.
Engaging team members and stakeholders in the workshop promotes shared understanding, buy-in, and commitment to the brand positioning, fostering collaboration and unity across the organisation.