positioning-module-node-01SPECIAL OFFER

The Positioning Module


This is the first step in The Growth Plan. It combines workshops and desk research to equip you with a plan for differentiation.

Design Research

Ideal Customer Profile

Defining ideal customers enhances targeting precision, ensuring communications engage the intended audience.

Show me more  arrow-define


Competitor Analysis

Digital channels, trends, and behaviours relevant to your industry define your market's digital landscape and potential. 

Show me more  arrow-define


Diagnostic Review

Analyse sales and marketing efforts to identify areas for improvement and opportunities for growth.

Show me more  arrow-define


Brand Positioning

Identify your audience, competitors, and differentiators to create a clear and compelling brand position.

Show me more  arrow-define


What you get

calendar-heartOne Week Intensive
time Two Interactive Workshops
pie-chart-01 (1)Positioning Research
bookSurveys & Reports
shield-tick*Remarkable Guarantee


The Programme

The Positioning Module combines detailed surveys, desktop research, and engaging interactive workshops for a comprehensive methodology to effectively tailor a strategy for optimal market positioning.

The Price £7,500*

*We're confident in the Positioning Module's value and offer a money-back guarantee if unsatisfied post-workshops.

Where do you stand?

Are you a beacon for your customers? If you're off their radar, how will ideal customers spot you? Positioning is key: differentiate yourself from competitors and stand out to your target audience.





Ideal Customer


shield-tickWe will send you an NDA before we start the process.

Creating an Ideal Customer Profile (ICP) involves identifying the characteristics of your perfect customer – the type of customer who will benefit most from your services and generate the most value for your business.

Also, in Step One, we will collect data on your revenue operations to help us understand your goals.

Gather data

Collect data on your current customers, including demographics, firmographics, and behavioural patterns. To gather this information, we will use surveys.

Identify common characteristics

Analyse your customer data to identify common traits among your most successful and satisfied customers. Look for patterns and trends indicating which customer segments generate the most value for your business.

Segment your customers

Divide your ICPs into segments based on your identified common characteristics. These segments will help you better understand your target audience’s needs, preferences, and pain points.


Competitor Analysis

Desk Research

A digital competitor review delves into competitors' online strategies to gauge their strengths and weaknesses, offering businesses insight into their digital positioning. It analyses website performance, SEO rankings, paid advertising campaigns, social media engagement, content strategies and online reputation. 

Understanding these facets helps pinpoint opportunities where competitors might lag and recognise areas where competitors excel. This data aids in refining a business's digital strategy to seize online market opportunities and mitigate digital threats.

Following our assessment, we'll provide actionable insights and strategic recommendations to enhance your competitive edge and address any identified weaknesses. 

You will define:
  • Areas where you need to make progress
  • Opportunities to extract a competitive advantage
  • Insights to where you might be falling behind
  • Your digital position in this burgeoning market


Diagnostic Review


Analyse sales and marketing efforts and processes, aiming to identify areas of improvement and opportunities for growth. We will set clear objectives with you, such as improving sales efficiency, increasing marketing ROI, and enhancing brand awareness.

We will ask you to gather a cross-functional team that includes representatives from sales, marketing, customer service, and other relevant departments to guarantee a comprehensive analysis and diverse perspectives.

We will send attendees an online questionnaire before the workshop and use that insight to guide deeper analysis during the event.


Marketing and sales performance

Assess the effectiveness of current marketing strategies and channels, analyse your sales process and identify trends, patterns, and areas of concern.

Sales and marketing alignment

Diagnose the opportunity for collaboration and communication between sales, marketing and customer service to work towards common goals, share insights, and coordinate efforts.

Customer segmentation and targeting

Review target audience and segmentation strategies. Evaluate whether your messaging resonates with the right audience and if targeting generates qualified leads.


Brand Positioning


A brand positioning workshop is a collaborative session to define and articulate a company’s unique position in the market. It helps businesses identify their target audience, competitors, and differentiators to create a clear and compelling brand narrative. The value of a brand positioning workshop includes:

Competitive advantage

By clarifying your market position, you can differentiate your brand from competitors and establish a unique selling proposition that appeals to your target audience.

Improved customer understanding

The workshop process fosters a deeper understanding of the target audience, enabling businesses to align their brand with customer needs, preferences, and expectations.

Strategic focus

A clear brand positioning statement is a foundation for decision-making, guiding marketing strategies and overall business direction.

Stakeholder alignment

Engaging team members and stakeholders in the workshop promotes shared understanding, buy-in, and commitment to the brand positioning, fostering collaboration and unity across the organisation.


Content Design

You are here!

Our plan has been carefully crafted to facilitate sustainable growth for you. Allow us to assist you in gaining a deeper understanding of your challenges and developing a strategic blueprint that ensures positive returns on your investment in implementation.
BM02 marker

Branding Module

Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.

BM02 marker

Marketing Module

Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.

BM02 marker

Strategy Module

Employ a data-driven, integrated, and strategic approach for effective growth tactics.

BM02 marker

Website Design

Craft a highly functional website that engages visitors and provides avenues for ongoing connections.

BM02 marker

Content Design

Craft a highly functional website that engages visitors and provides avenues for ongoing connections.

Campaign Development

Campaign Development

Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.

Campaign Development

Let's Get Started

In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?

Special Offer

We are so confident that you will derive meaningful value from the Positioning Module that we offer a money-back guarantee if you do not believe you have received that value by the end of the workshop.

Cost: £7,500

Get started

By submitting this form, you agree to the following terms: £7,500 is payable on confirmation. We will send you an NDA before any information is exchanged. And we guarantee that if you feel that you have not received £7,500 of value by the end of the workshop, we will reimburse all the money.