Content can position you as a trusted partner with a long-term, strategic solution for customers. With the right content, you can convey what sets your B2B manufacturing services business apart.
To map your customer's journey and build solid content foundations, we consider your ideal customer, brand narrative, value proposition, and topic clusters to develop a strategic content plan that reaches the right buyers at the right time and place.
Through a nuanced understanding of your audience's needs and genuine brand storytelling, we transform content from passively overlooked posts to actively engaging insights.
CONTENT STRATEGY
CONTENT FRAMEWORK
CONTENT DEVELOPMENT
CONTENT PROMOTION
CONTENT ANALYTICS
A content strategy forms the basis for creating consistent, engaging, and valuable content across different stages of your buyer's journey. It’s the how-to plan for content creation, publication, and distribution to achieve specific business objectives, considering the audience, content types, channels, and performance metrics to be tracked.
An essential component of a successful content strategy is creating a content framework. A content framework helps you organise your content around the buyer's journey and focus on the most important keywords to grow your business's presence on search engines. It also helps you plan and schedule your content creation efforts so that you publish new content regularly.
Once your strategy is established and we understand what your audience is searching for, we analyse SEO trends and user search intent to craft content that positions your brand at the forefront of relevant searches. We then create content for each stage of the buyer's journey, addressing your customer's needs. We also use innovations like AI for deeper insights, identifying trends and fine-tuning our approach while maintaining that authentically human touch. Whether blogs, pillar pages, webinars or research-based content, our content ensures higher search engine visibility and better engagement, compelling audiences to take action.
No matter how great your content is, it must live beyond the walls of your website to keep growing your influence and attracting your audience. We get your content out there by deploying a strategic promotion plan, leveraging social media, advertising, and email marketing to boost discovery and shareability right where your audience is already online.
Tracking the success of your content creation is essential for understanding what's working and what needs attention. Content analytics involves measuring and analysing how users interact and engage with the content you create, giving you valuable insights for your B2B marketing campaigns moving forward. With defined metrics and monthly KPI reports, we provide the data you need to improve your content marketing efforts and outputs strategically.
Develop a solid content foundation using your audience and buyer’s journey, value propositions, brand voice, style, and targeted keywords.
Create consistent, engaging, and valuable content that addresses your customer’s specific needs and concerns at each stage of the buyer's journey.
Use clear calls-to-action and genuine brand storytelling to transform your content from passively scrollable to actively clickable.
Quickly and efficiently build the materials you need to support your inbound marketing strategy. Drag and drop building blocks including testimonials, forms, calls-to-action, and more.
Blog if you want people who need your services to find you. With the right approach, blogging can be a powerful tool that extends your reach, builds your authority in the market and strengthens your brand - boosting customer trust while driving traffic and conversions.
Research, write, design and build pages and topic clusters around a central theme to deliver better rankings for important keyword terms to your business. The topic’s heart is a comprehensive resource page called a pillar page, which covers a topic in-depth and links high-quality content (often blogs) on supporting subtopics - an essential strategy for getting found.
Webinars educate, inform, or persuade potential customers about a particular topic. They are intrinsically engaging and create an event around your ideas and information. We can help you target your audience, tailor the perfect deck, select the right platform and manage the event's promotion. The value of a webinar will depend on the content's quality, the presenter's expertise, and the topic's relevance to attendees.
Video is an incredible tool that can quickly make a strong connection with your audience. However, it needs to be well-executed. We are here to assist you in incorporating video at crucial points throughout your buyer's journey to enhance your outreach and promotional efforts. Our services include:
Whether you need on-site or studio filming, storyboarding, or editing, we've got you covered. Let's discuss how we can help bring your ideas to life through video.
Research-based content can advance progress in solving problems and addressing essential customer issues. Content from evidence and informed by data rather than based on opinions or beliefs. This can provide a resource for understanding complex issues and making informed decisions. It is engaging and can help enhance your authority. We plan qualitative and quantitative research and repurpose results across many content assets.
Equinet has over fourteen years of experience providing tailored email templates from newsletters to blog subscriptions, re-engagement to nurture campaigns and sequences, to automated workflows. Our team tests templates across all major email clients to ensure compatibility, ensuring your emails render correctly for every reader and maximising click-through rates.
Equinet has built a solid reputation for producing high-quality content. Content that helps clients boost their market presence and grow their influence. Long-form content like eBooks and guides remains a valuable asset. They provide conversion opportunities and the chance to start new conversations. And they can be repurposed for different channels, including as pillar pages for your website to help you get found.
Maximise your visibility, engagement, and influence as a contract manufacturer with a podcast. This will help establish a thought leadership position and build your reputation in your market. We can help identify and reach your audience, plan and create valuable and relevant content, and promote it. And we can help build relationships with other industry influencers to increase your credibility.
Print materials, such as magazines and brochures, can be a valuable tool for marketers in the digital age. They allow brands to connect with potential customers more personally and engagingly - without the distractions and pressure of digital media. Examples like John Deere's Furrow magazine and ARC from General Electric show the success that can be achieved through the strategic use of print media in marketing.
Content marketing attracts a large audience. But only a percentage of that audience will match your ideal customer profile. Account-based content marketing (ABCM) is a targeted approach that focuses on identifying high-value accounts most likely to be a good fit and targeting them with personalised content. We start by defining your ideal customer profile, then identifying prospects and building a list of key accounts before developing highly relevant and personalised content to engage them.
Beyond capturing the essence of your brand through words and messaging, compelling content design elevates your communications and fosters engagement with your audiences.
A picture is truly worth a thousand words, especially in the digital sphere, and our content design services ensure your content is both narratively on point and visually appealing
A well-designed website acts as your virtual storefront, making a powerful statement about who you are and what you stand for. It’s a beacon to visitors across the digital landscape to visit. find out more about your services and access your resources. The interplay between website design and personalised content serving is crucial for attracting, engaging, and retaining customers, driving conversions and business growth.
Are you ready to turn your B2B manufacturing website into a user-converting, lead-generating, sales-optimising machine?
Quickly and efficiently build the materials you need to support your inbound marketing strategy. Drag and drop building blocks including testimonials, forms, calls-to-action, and more.
Quickly and efficiently build the materials you need to support your inbound marketing strategy. Drag and drop building blocks including testimonials, forms, calls-to-action, and more.
We have worked with Equinet on several video projects. Their efficiency and attention to detail with video production is second to none. They have a deep understanding of not only producing video content but then also how to make sure the content gets seen. It's always a pleasure to be working with the Equinet team!
I have now worked with Equinet over 3 companies after they convinced me of the benefits of Inbound Marketing back in 2013. They produce great content and work to continually improve your Inbound proposition. We achieved great success in my first project working with them - in 2 years we achieved a 20 fold increase in web traffic and gained industry respect for the educational work we were doing.
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