Content creation services

Content is the fuel that will drive brand traction and growth marketing. 

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Equinet is dedicated to content creation

We design, optimise, and distribute written, audio, and visual content across your buyer's journey, create content marketing campaigns in continuous improvement cycles and advise on the smart and safe use of AI.

The power of blogging

Blogging is incompatible with artificial intelligence-generated content due to Google's terms of use. So human-written blogs remain critical to gain more visibility on search engines. In short: blog if you want people who need your services to find you. With the right approach, blogging can be a powerful tool that leads to tangible rewards - boosting customer trust and elevating your authority while driving traffic and conversions.

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The value of pillar pages

We research, write, design and build pages and topic clusters around a central theme to deliver better rankings for important keyword terms to your business. The topic’s heart is a comprehensive resource page called a pillar page, which covers a topic in-depth and links high-quality content (often blogs) on supporting subtopics - an essential strategy for getting found.

The significance of webinars

Webinars educate, inform, or persuade potential customers about a particular topic. They are intrinsically engaging and create an event around your ideas and information. We can help you target your audience, tailor the perfect deck, select the right platform and manage the event's promotion. The value of a webinar will depend on the content's quality, the presenter's expertise, and the topic's relevance to attendees.

The importance of email 

Equinet has over fourteen years of experience providing tailored email templates from newsletters to blog subscriptions, re-engagement to nurture campaigns, and sequences to automated workflows. Our team tests templates across all major email clients to ensure compatibility, making sure your emails render correctly for every reader and maximising click-through rates.

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The influence of research

Research-based content can advance progress in solving problems and addressing essential customer issues. Content from evidence and informed by data rather than based on opinions or beliefs. This can provide a resource for understanding complex issues and making informed decisions. It is engaging and can help enhance your authority. We plan qualitative and quantitative research and repurpose results across many content assets.

View the guide to B2B research

The persuasion of video

Video is a remarkable medium. It can cut through fast and make a connection. But it must be well conducted. We can help infuse outreach and campaign efforts with video at strategic points across your buyer's journey. Craft your story, shoot shop floor tours and testimonials and explain complex issues or processes. Talk to us about on-site and studio filming, storyboarding and editing.

 

View the guide to video

The impact of long-form content

Equinet has built a solid reputation for producing high-quality content. Content that helps clients boost their market presence and grow their influence. Long-form content like eBooks and guides remains a valuable asset. They provide conversion opportunities and the chance to start new conversations. And they can be repurposed for different channels, including as pillar pages for your website to help you get found.

View the content marketing workshop

The growth of podcasts

Maximise your visibility, engagement, and influence as a contract manufacturer with a podcast. This will help establish a thought leadership position and build your reputation in your market. We can help identify and reach your audience, plan and create valuable and relevant content, and promote it. And we can help build relationships with other industry influencers to increase your credibility.

The clout of print media

Print materials, such as magazines and brochures, can be a valuable tool for marketers in the digital age. They allow brands to connect with potential customers more personally and engagingly - without the distractions and pressure of digital media. Examples like John Deere's Furrow magazine and ARC from General Electric show the success that can be achieved through the strategic use of print media in marketing.

Hyper-targetted content marketing

Content marketing attracts a large audience. But only a percentage of that audience will match your ideal customer profile. Account-based content marketing (ABCM) is a targeted approach that focuses on identifying high-value accounts most likely to be a good fit and targeting them with personalised content. We start by defining your ideal customer profile, then identifying prospects and building a list of key accounts before developing highly relevant and personalised content to engage them.

View the guide to ABM
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Learn more about developing a content strategy

How to drive better outcomes from your content marketing, data and design.

Read the FREE guide

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Book a content consultation

Find out more about the process of working with Equinet as your content marketing agency.

Book a content consultation