Content Design


Design, optimise, and distribute written, audio, and visual content across your buyer's journey. 

Design Research

Guide to Research-Based Content

Discover how research-based content can be a magnet that keeps growing your audience.

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Website Strategy Workshop

The Content Strategy Workshop

Develop a content strategy for how content will reach buyers at the right time and place.

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Define GDD

The Content Strategy Guide

Learn how to drive meaningful outcomes from your proprietary data, content and design.

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Content is the catalyst that propels brand recognition and engagement. It tells your story, showcases your values, and connects you with those who matter most – your customers.

It isn’t about showcasing your company’s achievements, but about addressing the needs and concerns of the Original Equipment Manufactures (OEMs) you want to work with.

Armed with all this information, we will create a user journey map and develop a wish list of items to include on your site that will help you achieve your goals.


Smart Content

Quickly and efficiently build the materials you need to support your inbound marketing strategy. Drag and drop building blocks including testimonials, forms, calls-to-action, and more.


Blog if you want people who need your services to find you. With the right approach, blogging can be a powerful tool that extends your reach, builds your authority in the market and strengthens your brand - boosting customer trust while driving traffic and conversions.

Pillar Pages

Research, write, design and build pages and topic clusters around a central theme to deliver better rankings for important keyword terms to your business. The topic’s heart is a comprehensive resource page called a pillar page, which covers a topic in-depth and links high-quality content (often blogs) on supporting subtopics - an essential strategy for getting found.


Webinars educate, inform, or persuade potential customers about a particular topic. They are intrinsically engaging and create an event around your ideas and information. We can help you target your audience, tailor the perfect deck, select the right platform and manage the event's promotion. The value of a webinar will depend on the content's quality, the presenter's expertise, and the topic's relevance to attendees.


Video is an incredible tool that can quickly make a strong connection with your audience. However, it needs to be well-executed. We are here to assist you in incorporating video at crucial points throughout your buyer's journey to enhance your outreach and promotional efforts. Our services include:

  • Crafting your narrative.
  • Filming tours of your facilities and customer testimonials.
  • Explaining complex concepts or procedures.

Whether you need on-site or studio filming, storyboarding, or editing, we've got you covered. Let's discuss how we can help bring your ideas to life through video.


Research-based content can advance progress in solving problems and addressing essential customer issues. Content from evidence and informed by data rather than based on opinions or beliefs. This can provide a resource for understanding complex issues and making informed decisions. It is engaging and can help enhance your authority. We plan qualitative and quantitative research and repurpose results across many content assets.


Equinet has over fourteen years of experience providing tailored email templates from newsletters to blog subscriptions, re-engagement to nurture campaigns and sequences, to automated workflows. Our team tests templates across all major email clients to ensure compatibility, ensuring your emails render correctly for every reader and maximising click-through rates.

Long-form Content

Equinet has built a solid reputation for producing high-quality content. Content that helps clients boost their market presence and grow their influence. Long-form content like eBooks and guides remains a valuable asset. They provide conversion opportunities and the chance to start new conversations. And they can be repurposed for different channels, including as pillar pages for your website to help you get found.


Maximise your visibility, engagement, and influence as a contract manufacturer with a podcast. This will help establish a thought leadership position and build your reputation in your market. We can help identify and reach your audience, plan and create valuable and relevant content, and promote it. And we can help build relationships with other industry influencers to increase your credibility.

Print Media

Print materials, such as magazines and brochures, can be a valuable tool for marketers in the digital age. They allow brands to connect with potential customers more personally and engagingly - without the distractions and pressure of digital media. Examples like John Deere's Furrow magazine and ARC from General Electric show the success that can be achieved through the strategic use of print media in marketing.

Account-Based Content Marketing

Content marketing attracts a large audience. But only a percentage of that audience will match your ideal customer profile. Account-based content marketing (ABCM) is a targeted approach that focuses on identifying high-value accounts most likely to be a good fit and targeting them with personalised content. We start by defining your ideal customer profile, then identifying prospects and building a list of key accounts before developing highly relevant and personalised content to engage them.

SEO & Keyword Research

SEO and keyword research are pivotal in driving organic traffic to your website.

By understanding what your audience is searching for, Equinet tailors your content to their needs, ensuring higher visibility on search engines and better engagement.

Our team meticulously analyses search trends, understands user intent, and crafts strategies that position your brand at the forefront of relevant searches.

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AI & Content Writing

We’re always on the lookout for innovative ways to enhance our content strategies and AI is just one of the ways we’ve been able to do that. It offers us insights, helps identify trends, and fine-tunes our approach.

However, it's crucial to note that the essence of our content is human. While AI provides valuable enhancements, the authentic, compelling narratives we deliver are crafted by our writers, ensuring genuine, relatable content every time.

Design for content


To be successful with the digital transformation of your sales and marketing, you need multi-channel design services today.

Good design builds trust and better communication while helping you stand out in a competitive market. It differentiates and elevates your brand and creates a connection with customers. 

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View Website Design to the left or the Campaign Development Module to the right.
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Campaign Delivery

Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.

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Let's Get Started

In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?

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The Positioning Module

Begin your journey by diving deep into your competitors, creating ideal customer profiles, and positioning your brand.

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The Branding Module

Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.

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The Marketing Module

Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.

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The Strategy Module

Employ a data-driven, integrated, and strategic approach for effective growth tactics.

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Website Design

Craft a highly functional website that engages visitors and provides avenues for ongoing connections.

Every potential client is on a journey, from becoming aware of a problem, to considering different solutions, and finally, to making a decision.

To get to the core of your customers' journey and to build solid content foundations, we’ll take you through a programme that considers your audience and buyers journey, value propositions, brand voice, style, and targeted keywords, forming the basis for creating consistent, engaging, and valuable content across different stages of your buyer's journey.

Once your strategy is established, our team tailors content to each of these stages ensures that you're addressing the specific needs and concerns of OEMs at each particular phase; that not only resonates, but compels them to act. 

Through a blend of understanding your audience, clear calls-to-action, and genuine brand storytelling, we transform your content from passive to active engagement.
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We have worked with Equinet on several video projects. Their efficiency and attention to detail with video production is second to none. They have a deep understanding of not only producing video content but then also how to make sure the content gets seen. It's always a pleasure to be working with the Equinet team!

James Fulcher
Racing Heart Films
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I have now worked with Equinet over 3 companies after they convinced me of the benefits of Inbound Marketing back in 2013. They produce great content and work to continually improve your Inbound proposition. We achieved great success in my first project working with them - in 2 years we achieved a 20 fold increase in web traffic and gained industry respect for the educational work we were doing.

Joe Byrne



If you are a contract manufacturer or part of the supply chain, find out more about working with Equinet as your growth marketing partner.