WEBSITE & CONTENT DESIGN
Discover a framework that combines strategy, user insights, and best practices for B2B manufacturers focused on digitising sales and marketing and driving sustainable growth.
Your Content Strategy
A 4-hour Workshop | In-Person or Online
Develop a solid content foundation using your audience and buyer’s journey, value propositions, brand voice, style, and targeted keywords.
Create consistent, engaging, and valuable content that addresses your customer’s specific needs and concerns at each stage of the buyer's journey.
Use clear calls-to-action and genuine brand storytelling to transform your content from passively scrollable to actively clickable.
Content can position you as a trusted partner with a long-term, strategic solution for customers. With the right content, you can convey what sets your B2B manufacturing services business apart.
To map your customer's journey and build solid content foundations, we consider your ideal customer, brand narrative, value proposition, and topic clusters to develop a strategic content plan that reaches the right buyers at the right time and place.
Through a nuanced understanding of your audience's needs and genuine brand storytelling, we transform content from passively overlooked posts to actively engaging insights.
CONTENT STRATEGY
CONTENT FRAMEWORK
CONTENT DEVELOPMENT
CONTENT PROMOTION
Content analytics
Content Strategy
A content strategy forms the basis for creating consistent, engaging, and valuable content across different stages of your buyer's journey. It’s the how-to plan for content creation, publication, and distribution to achieve specific business objectives, considering the audience, content types, channels, and performance metrics to be tracked.
CONTENT FRAMEWORK
An essential component of a successful content strategy is creating a content framework. A content framework helps you organise your content around the buyer's journey and focus on the most important keywords to grow your business's presence on search engines. It also helps you plan and schedule your content creation efforts so that you publish new content regularly.
Content development
Once your strategy is established and we understand what your audience is searching for, we analyse SEO trends and user search intent to craft content that positions your brand at the forefront of relevant searches. We then create content for each stage of the buyer's journey, addressing your customer's needs. We also use innovations like AI for deeper insights, identifying trends and fine-tuning our approach while maintaining that authentically human touch. Whether blogs, pillar pages, webinars or research-based content, our content ensures higher search engine visibility and better engagement, compelling audiences to take action.
content promotion
No matter how great your content is, it must live beyond the walls of your website to keep growing your influence and attracting your audience. We get your content out there by deploying a strategic promotion plan, leveraging social media, advertising, and email marketing to boost discovery and shareability right where your audience is already online.
Content analytics
Tracking the success of your content creation is essential for understanding what's working and what needs attention. Content analytics involves measuring and analysing how users interact and engage with the content you create, giving you valuable insights for your B2B marketing campaigns moving forward. With defined metrics and monthly KPI reports, we provide the data you need to improve your content marketing efforts and outputs strategically.
Explore the
Guide to Content Strategy
Why you need a content strategy and how you go about implementing it.
Content Design Services
Elevate your communications
Digital Content
Library
Website Design
A well-designed website acts as your virtual storefront, making a powerful statement about who you are and what you stand for. It’s a beacon to visitors across the digital landscape to visit. find out more about your services and access your resources. The interplay between website design and personalised content serving is crucial for attracting, engaging, and retaining customers, driving conversions and business growth.
Assets
Experience Design
What happens when you meet your customers in the real world? How does your brand look and feel when they visit your stand at an exhibition or come to your factory for a tour? It can make a powerful statement about who you are and what you stand for in the world. It should be rendered consistently wherever it appears, but real-world branding can bring your message to life in unexpected ways.