Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaigns
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Growth Plan Quiz
Discovery Call
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Unsung Heroes
Brand Positioning
Content Strategy
Buyer Personas
CRM Optimisation
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
Deliver
Discover how to implement digital campaigns.
Sales Enablement
ABM
Sales & Marketing
Inbound Marketing
Discover how to stand out, power your pipeline, and improve margins
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
Who we are
Equinet's Journey
Meet the Team
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Book a Consultation
Brand
Back to all articles
Topics
Content
Marketing
Strategy
Brand
Video
Sales
Websites
AI
Brand
Navigating the manufacturing recruitment crisis: why your brand matters
Nov 13, 2023
•
9 min read
Brand
Why marketing for contract manufacturers should be a top priority
Jul 19, 2023
•
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The five essential fundamentals of getting brand equity right
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Manufacturer brand positioning; how to take a customer first approach
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Brand
How to build the pillars of B2B branding to boost growth
May 19, 2023
•
11 min read
Brand
Why contract manufacturers must differentiate with the power of branding
Apr 23, 2023
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Strategy, Brand
How do you radically expand demand with brand marketing and positioning?
Apr 04, 2023
•
5 min read
Brand
Marketing tactics vs strategy: how short-termism stunts manufacturing growth
Mar 02, 2023
•
6 min read
Brand
6 brand positioning tips for growth-hungry industrial marketers
Jan 05, 2023
•
5 min read
Brand
How to write a world-beating brand positioning statement
Dec 09, 2022
•
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Brand
Why your contract manufacturer brand sucks and why it matters
Dec 07, 2022
•
5 min read
Brand
How can a brand positioning map help your B2B strategy?
Sep 21, 2022
•
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Brand
What is brand positioning and why is it important?
Aug 03, 2022
•
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Brand
Is print media dead?
Jan 06, 2022
•
8 min read
Brand
How important is brand development in your B2B marketing strategy?
Oct 05, 2021
•
3 min read
Brand
How to build a B2B brand that will optimise your sales and marketing
Sep 03, 2021
•
6 min read
Brand
How to create a brand that will reach more right-fit customers
Aug 14, 2021
•
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Brand
Why brand personality matters so much to B2B strategy success
Aug 13, 2021
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Brand
Why brand identity is more about customers than about you
Aug 12, 2021
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Brand
Why your brand positioning is failing to attract new business
Apr 20, 2021
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7 min read
Brand
Why your brand perception is falling flat with your customers
Dec 23, 2020
•
8 min read
Brand
7 brand management insights that will set you apart in a B2B world
Dec 15, 2020
•
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Brand
Why your brand design is intrinsically linked to your business growth
Dec 09, 2020
•
7 min read
Brand
10 signs you need a better brand strategy in your business
Nov 30, 2020
•
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Brand
The happy customer - why a positive brand experience is everything
Oct 26, 2020
•
5 min read
Brand
How to tell a brand story that people will love
Aug 18, 2020
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5 min read
Brand
B2B content marketing in the time of Coronavirus
Apr 23, 2020
•
7 min read
Brand, Content
Brands as media publishers: 5 things we've learned in 2019
Dec 16, 2019
•
5 min read
Brand
Should we prioritise customer retention over customer acquisition?
Sep 11, 2019
•
4 min read
Brand, Content
Lie back and think of your content marketing strategy
Sep 05, 2019
•
5 min read
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