A brand narrative is a story that shapes your marketing and communications. It is not a script you repeat verbatim but an interpretation of what needs to be said through your unique lens, explicitly tailored to your customers' situation. You must consider your brand narrative to differentiate your company, attract and retain talent, engage new customers, and grow your business.
In this workshop, we will define the transformation your customers need from you, hone in on the problem you solve for them, and introduce a model for positioning your customer as the hero in your story. We will establish a controlling idea and story question, define the stakes and your authority to provide the solution and clarify how they can work with you.
What's your authority to help?
The workshop can be delivered in person, online or as a hybrid.
A 3-4 hour interactive workshop with key members of your organisation.
There are three ways you can discover more about how we help you shape a winning strategy for scaling your growth:
In the Brand Positioning workshop, we identify what sets you apart from the competition.
3hr / Online, in-person, hybrid
In the Customer Focus workshop, we develop detailed descriptions of the people most likely to buy from you.
4hr / Online, in-person, hybrid
In the Brand Narrative workshop, we will position your customer as the hero and you as their guide in your story
3hr / Online, in-person, hybrid
In this workshop, we develop a content strategy and framework for your business and establish the necessary foundational elements.
4hr / Online, in-person, hybrid
In this workshop, we set goals for what you want to achieve and establish all the elements you want to see on your website.
4hr / Online, in-person, hybrid
In the Sales Enablement workshop, we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.
3hr / Online, in-person, hybrid
In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.
3hr / Online, in-person, hybrid
In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.
3hr / Online, in-person, hybrid
In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.
3hr / Online, in-person, hybrid
In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.
3hr / Online, in-person, hybrid
In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.
3hr / Online, in-person, hybrid
In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.
3hr / Online, in-person, hybrid