Brand Narrative Workshop

In the Brand Narrative Workshop we develop your story and introduce a framework that will position your customer as the hero and you as their guide.

Clarify why and how customers work with you

A brand narrative is a story that shapes your marketing and communications. It is not a script you repeat verbatim but an interpretation of what needs to be said through your unique lens, explicitly tailored to your customers' situation. You must consider your brand narrative to differentiate your company, attract and retain talent, engage new customers, and grow your business.

In this workshop, we will define the transformation your customers need from you, hone in on the problem you solve for them, and introduce a model for positioning your customer as the hero in your story. We will establish a controlling idea and story question, define the stakes and your authority to provide the solution and clarify how they can work with you.

  • What do customers want?
  • What's the problem?
  • What's at stake?
  • What's your authority to help?

  • What's your plan?

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Location

The workshop can be delivered in person, online or as a hybrid.

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Format

A 3-4 hour interactive workshop with key members of your organisation.

Getting started with The Growth Plan

For contract manufacturers seeking sustainable growth this is a risk-free three-step process to shape a strategy for scaling your business.

1
Discover a Pipeline
Growth Strategy
Book a FREE 1-2-1 interactive workshop
2
Arrange a Brand
Positioning Workshop
Includes a diagnostic review and competitor research
3
Co-Create a
Strategic GamePlan
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