Brand Narrative Workshop

In the Brand Narrative Workshop we develop your story and introduce a framework that will position your customer as the hero and you as their guide.
Workshop consultation

Clarify why and how customers work with you

A brand narrative is a story that shapes your marketing and communications. It is not a script you repeat verbatim but an interpretation of what needs to be said through your unique lens, explicitly tailored to your customers' situation. You must consider your brand narrative to differentiate your company, attract and retain talent, engage new customers, and grow your business.

In this workshop, we will define the transformation your customers need from you, hone in on the problem you solve for them, and introduce a model for positioning your customer as the hero in your story. We will establish a controlling idea and story question, define the stakes and your authority to provide the solution and clarify how they can work with you.

Workshop consultation
  • What do customers want?
  • What's the problem?
  • What's at stake?

  • What's your authority to help?

  • What's your plan?

location-icon

Location

The workshop can be delivered in person, online or as a hybrid.

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Format

A 3-4 hour interactive workshop with key members of your organisation.

Three risk-free options for getting started

Discover how we shape a winning strategy to scale your business:

A
Download the Growth
Plan Guide
Get The Unsung Heroes of Manufacturing to find out more.
Get the Guide
B
Schedule a Growth
Strategy Workshop
Attend a free 45-minute workshop to learn how to stand out.
Book the Workshop
C
Purchase the
Positioning Module
Discover a risk-free offer for Step One of The Growth Plan. 
Take the first step

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