Brand Narrative Workshop

In the Brand Narrative Workshop we develop your story and introduce a framework that will position your customer as the hero and you as their guide.

Clarify why and how customers work with you

A brand narrative is a story that shapes your marketing and communications. It is not a script you repeat verbatim but an interpretation of what needs to be said through your unique lens, explicitly tailored to your customers' situation. You must consider your brand narrative to differentiate your company, attract and retain talent, engage new customers, and grow your business.

In this workshop, we will define the transformation your customers need from you, hone in on the problem you solve for them, and introduce a model for positioning your customer as the hero in your story. We will establish a controlling idea and story question, define the stakes and your authority to provide the solution and clarify how they can work with you.

  • What do customers want?
  • What's the problem?
  • What's at stake?
  • What's your authority to help?

  • What's your plan?

location-icon

Location

The workshop can be delivered in person, online or as a hybrid.

format-icon

Format

A 3-4 hour interactive workshop with key members of your organisation.

Three risk-free options for getting started with The Growth Plan

There are three ways you can discover more about how we help you shape a winning strategy for scaling your growth:

1
Download the Growth
Plan Guide
Get a copy of The Unsung Heroes of Manufacturing to learn more.
2
Schedule a Growth
Strategy Workshop
Attend a free 45-minute workshop to discover how to stand out.
3
Purchase the
Positioning Module
Discover a risk-free offer for Step One of The Growth Plan. 

Related workshops

EQ Workshop Icons_Brand Positioning
Workshop

Brand Positioning

In the Brand Positioning workshop, we identify what sets you apart from the competition.

3hr / Online, in-person, hybrid

EQ Workshop Icons_Customer Focus
Workshop

Customer Focus

In the Customer Focus workshop, we develop detailed descriptions of the people most likely to buy from you.

4hr / Online, in-person, hybrid

EQ Workshop Icons_Brand Narrative
Workshop

Brand Narrative 

In the Brand Narrative workshop, we will position your customer as the hero and you as their guide in your story

3hr / Online, in-person, hybrid

EQ Workshop Icons_Content Marketing
Workshop

Content Marketing 

In this workshop, we develop a content strategy and framework for your business and establish the necessary foundational elements.

4hr / Online, in-person, hybrid

EQ Workshop Icons_Website
Workshop

Website Strategy 

In this workshop, we set goals for what you want to achieve and establish all the elements you want to see on your website.

4hr / Online, in-person, hybrid

EQ Workshop Icons_Sales Enablement
Workshop

Sales Enablement 

In the Sales Enablement workshop, we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

EQ Workshop Icons_Sales Enablement
Module

Market research 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

EQ Workshop Icons_Sales Enablement
Workshop

Value proposition 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

EQ Workshop Icons_Sales Enablement
Workshop

Mission, vision, values 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

EQ Workshop Icons_Sales Enablement
Workshop

Revenue operations 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

EQ Workshop Icons_Sales Enablement
Module

Brand establishment 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

EQ Workshop Icons_Sales Enablement
Workshop

Accounts based content 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid