The Brand DNA Plan
A programme that will help you set your business apart and attract more ideal OEM partners.
From Supplier to Strategic Partner
As a contract manufacturer, confidentiality can prevent you from showcasing your best work. That's why building a distinct brand identity is the most powerful way to prove your expertise and win trust, even when you can't share your clients' stories.
Your Brand DNA articulates your unique value, shifting the conversation from price to expertise. This is how you attract the right partners, secure larger contracts, and build the kind of strategic, lasting OEM relationships your business needs to grow.
Transform your Brand
Transforming your brand is about shifting perceptions to establish your unique value. We help you move from being seen as just another supplier to the strategic partner your ideal clients are looking for.
Fine-Tune your Positioning
Brand positioning is your competitive advantage. We use workshop data and market analysis to create a strategy and content that helps you cut through the noise, showcase your unique value, and stand out from the competition.
Build Your Design System
Before your brand can scale, it needs a strong foundation. By building a structured design system, you create a consistent visual language that keeps everything on-brand.
Book a Diagnostic Review
Facilitated workshop – onsite or virtual
Baseline audit & gap analysis
Get a clear, actionable roadmap for growth with our facilitated workshop, conducted either on-site or virtually.
- Gain clarity: A baseline audit and gap analysis help you see exactly where you stand and your biggest growth levers.
- Validate strategy: Confirm your goals, audience, and channels are on track to deliver results.
- Identify opportunities: Uncover quick wins and long-term advantages across sales and marketing.
Define your Target Audience
Facilitated customer focus workshop – onsite or virtual
Build Your Ideal Customer Profile
Define your most profitable customer segments. We help you build a focused profile that guides marketing, sales, and strategic planning - so you attract and convert higher-value opportunities.
Define Your Buyer Personas
Translate insight into action. We create clear, practical personas that reveal your buyers’ goals, blockers, and decision-making drivers - powering tailored messaging and content strategy.
Map Your Buyer's Journey
Visualise the full decision path - from first touch to close. We map each stage to your buyers’ needs, helping you deliver the right message at the right time to move deals forward.
Uncover Your Competitive Advantage
Research & Analytics Project
Competitive Intelligence
Our research and analytics project provides the insights you need to outperform your competitors.
- Understand your position: Benchmark your digital presence to highlight what's working and where to improve.
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Outsmart the competition: See exactly where competitors fall short - and where you can pull ahead.
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Seize market opportunities: Identify gaps in the market to focus your strategy and reduce digital threats.
This insight becomes the foundation for your brand positioning, giving you the data to own a unique space in the market.
Analyse Your Position
Evaluating your digital presence uncovers strengths and weaknesses compared to competitors - so you can build on what works and fix what's holding you back.
Review Competitors
Turn competitor blind spots into your competitive advantage - position your offer where they fall short.
Identify Gaps
Knowing where competitors lag and excel provides you with a clear strategy for seizing market opportunities and claiming a unique position in the market.
Own Your Position
Facilitated brand positioning workshop – onsite or virtual
Define your brand's core
Establish a focused identity based on what makes you different - so you can build trust, credibility, and standout value in your space.
Gain A Strategic Edge
Turn competitive insight into action - positioning your brand where rivals can’t compete.
Connect With The Right Customers
Align your messaging with what your customers actually care about - so you resonate more deeply and win better business.
Practical tips on...
B2B Brand
Positioning
Differentiate in a competitive market by creating a unique brand identity that resonates beyond traditional branding elements like logos, font and colours.
Craft a Winning Proposition
Facilitated value proposition workshop – onsite or virtual
The Value Proposition
Crafting a powerful value proposition is key to winning more of the right business.
A strong value proposition helps you to:
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Sharpen your marketing: Capture attention with messaging that cuts through and persuades.
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Accelerate sales: Equip your team with a clear, compelling way to prove your value.
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Stand apart: Position your services uniquely - so competitors can’t copy or undercut you.
See Through Your Customers Eyes
Pinpoint the jobs they need to get done, the pains holding them back, and the outcomes they value most - so your services feel like the natural answer.
Connect Solutions To Needs
Map your services directly against customer challenges and goals, creating a crystal-clear link between what they want and what you deliver.
Elevate your unique value
Turn insights into a value proposition competitors can’t match - distinctive, credible, and compelling to the customers that matter most.
Develop a Messaging Framework
Facilitated brand narrative workshop – onsite or virtual
Define Your Core Values
Anchor your brand in principles that matter. Clear values sharpen your identity, guide your messaging, and build trust by showing customers exactly what you stand for.
Connect With Your Audience
Give your brand a personality that resonates. A clear persona attracts the right clients and talent, builds emotional connection, and turns customers into long-term advocates.
Make Your Customer the Hero
Shift the spotlight onto your customers’ success. Show how you solve their challenges and enable their goals - transforming your brand from just a supplier into a valued strategic partner.
Design Your Branded Content Agent
A Facilitated Virtual Workshop
Generative Design System Workshop
This workshop is where all your brand strategy becomes a powerful, automated system for growth.
Your brand needs a technical foundation to truly grow its digital reach. This is where we compile your brand's identity into a powerful 'Generative Design System' with Figma at its heart.
We use the insights and strategic outputs from all your previous workshops to build a dynamic, AI-powered partner. This system is far more than a static asset library; it is the technical backbone for all your future marketing efforts.
- A single source of truth: We elevate your Figma setup into a machine-readable database of your brand's visual language, creating a structured foundation for all your digital assets.
- Programmatic consistency: We define fundamental brand attributes like colours and fonts as 'Design Tokens', which allows an AI to apply your brand styles programmatically.
- Reusable components: Every UI element is built as a reusable, intelligent component in Figma, ensuring perfect consistency across all platforms and content.
The Structured Foundation
Create one source of truth for your brand. With all guidelines built into a structured system, your visual identity stays consistent across every touchpoint - keeping marketing and sales aligned and saving endless rework.
The Generative Layer
Bring your brand to life on demand. Using AI to understand your messaging and style, this layer generates fresh, on-brand visuals and copy - so every asset aligns perfectly with your narrative.
The Automation Layer
Scale without the strain. By automating content creation, this layer slashes production time and frees your team to focus on high-value strategy - instead of getting stuck in delivery.
Book a Brand DNA Discovery call
And build a plan customised to your priorities
What You Get
Strategic Workshops
Research & Analysis
A Brand DNA Plan & Microsite
Design-System Foundation
A Tailored Approach
The Plan
The Brand DNA Plan is your roadmap to growth. It culminates in a Generative Design System, a central hub that unifies your brand and accelerates your marketing, sales, and service strategies.
This powerful programme, built on insights from your workshops, enables you to implement the GROW Methodology with the precision, unmatched speed, consistency, and personalisation needed to win new business and secure high-value partnerships.
What it Takes
This process is fuelled by the participation of your SMT and key leaders, and we ensure the plan is built around their busy schedules. To ensure a seamless process, we send preparation materials to all participants before each workshop.
This full-service programme is a total investment of £15,000 or $20,000.
Book a Discovery Call to explore how we can build a custom growth plan for your business.
What happens after the programme is completed?
After completing The Brand Positioning Module, participants gain a suite of tools, strategies, and ongoing resources to implement the brand transformation effectively. Here’s what happens next:
Access to Your Brand Plan Microsite
- A dedicated, secure microsite serves as a centralised hub for all deliverables.
- Features include:
- Downloadable resources: Brand framework, workshop findings, and actionable recommendations.
- Collaboration tools: Shareable content for seamless team implementation.
- 24/7 access for ongoing reference and updates.
Implementation Guidance
- You’ll have clear, prioritised steps for aligning marketing, sales, and customer service teams.
- A focus on translating the plan into real-world actions, such as:
- Refining marketing campaigns.
- Adjusting sales strategies.
- Enhancing customer experience touchpoints.
Tracking and Measuring Success
- Benchmarks and tracking processes established during the diagnostic review help monitor progress.
- Suggested metrics include:
- Lead generation and conversion rates.
- Customer satisfaction and retention rates.
- Market share growth and digital performance improvements.
Continued Support
- Option for follow-up consultations to ensure the strategy is being effectively implemented.
- Opportunity to book additional workshops or custom sessions for specific challenges as they arise.
What’s the cost? Can I decide which parts I want to do?
The price for the 6 workshops and the full package of research and brand framework materials is £19,200 (including a 20% discount). You can choose to book workshops individually at the full price of £4000 each (excluding discount).
How much involvement is required from my team during the process?
The more involved your team is in the workshop, the better. It’s the insight and interaction every invididual brings to the sessions that will help your facilitators understand how your brand is perceived in the market right now, and shape your collective brand vision for the future.
Workshops:
- Each workshop is designed to be interactive and participatory, requiring input from key stakeholders.
- Recommended participants:
- Sales, Marketing, and Customer Service leaders.
- Senior management and decision-makers who understand your business goals.
- Workshops typically involve:
- Sharing insights about customer needs, competitor positioning, and brand challenges.
- Collaborating on defining customer personas, value propositions, and messaging.
Pre-Workshop Preparation:
- Completing questionnaires and surveys to establish baselines and gather data for the workshops.
- Collecting relevant documentation (e.g., sales data, customer feedback, or existing branding materials).
How do I get started with Equinet?
Want to learn more about developing a contract manufacturing brand with Equinet?
Discovery Call
Kick off the journey with a simple conversation. During this initial call, we’ll discuss your business objectives, challenges, and priorities to determine how Equinet can deliver solutions tailored to your needs.
Viability Assessment
This step evaluates the feasibility of implementing a strategic solution that aligns with your objectives and timelines, ensuring every step is grounded in achievable outcomes.
Alignment Workshop
Collaborate with your senior management team in a dedicated workshop. This session fosters alignment on a proposed strategy, builds consensus and creates a unified vision for implementation.
