Customer Focus Workshop

In the Customer Focus Workshop, we develop detailed descriptions of the people most likely to buy from you and determine why they might choose to invest in solutions like yours.

 

Workshop consultation

Define your buyer personas

Understanding your ideal customer helps you focus your communication on the things they want. In this workshop, we go beyond demographics to understand your prospects’ challenges, fears, and aspirations.

What are the important attributes that identify your ideal customer? What causes buyers to invest in solutions like yours and what do they expect to achieve? Which aspects of competing solutions do they perceive as most critical? What concerns could make them doubt you are their best option? And who and what is in their ecosystem that might sway their opinion either way?

Workshop consultation
  • Ideal customer profile
  • Priority initiatives
  • Success factors
  • Perceived barriers
  • Decision criteria
  • Buyer’s journey

location-icon

Location

The workshop can be delivered in person, online or as a hybrid.

format-icon

Format

4-hour interactive workshop with key members of your organisation.

Three risk-free options for getting started

Discover how we shape a winning strategy to scale your business:

A
Download the Growth
Plan Guide
Get The Unsung Heroes of Manufacturing to find out more.
Get the Guide
B
Schedule a Growth
Strategy Workshop
Attend a free 45-minute workshop to learn how to stand out.
Book the Workshop
C
Purchase the
Positioning Module
Discover a risk-free offer for Step One of The Growth Plan. 
Take the first step

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