Customer First Workshop

In the Customer First Workshop, we develop detailed descriptions of the people most likely to buy from you and determine why they might choose to invest in solutions like yours.

 

Define your ideal customer profile and buyer personas

Understanding your ideal customer helps you focus your communication on the things they want. In this workshop, we go beyond demographics to understand your prospects’ challenges, fears, and aspirations.

What are the important attributes that identify your ideal customer? What causes buyers to invest in solutions like yours and what do they expect to achieve? Which aspects of competing solutions do they perceive as most critical? What concerns could make them doubt you are their best option? And who and what is in their ecosystem that might sway their opinion either way?

  • Ideal customer profile
  • Priority initiatives
  • Success factors
  • Perceived barriers
  • Decision criteria
  • Buyer’s journey

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Location

The workshop can be delivered in person, online or as a hybrid.

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Format

4-hour interactive workshop with key members of your organisation.

Getting started with The Growth Plan

For contract manufacturers seeking sustainable growth this is a risk-free three-step process to shape a strategy for scaling your business.

1
Discover a Pipeline
Growth Strategy
Book a FREE 1-2-1 interactive workshop
2
Arrange a Brand
Positioning Workshop
Includes a diagnostic review and competitor research
3
Co-Create a
Strategic GamePlan
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