Fill out the form and discover how to develop your buyer personas for manufacturing

The Manufacturer's Guide to Developing and Using Buyer Personas

Well-researched buyer personas are an essential part of your marketing strategy. They highlight pain points, the kind of material your customers might enjoy, and where they are likely to look for information and guidance.

This eBook will help you create insightful profiles for each of your buyer personas. 
In the guide we address:

  • The definition of a buyer persona
  • A blueprint for your buyer persona development process
  • Questions to ask your customers and prospects
  • How buyer personas can be used to map your content plan

Fill out the form and we will send you the guide immediately.

Your information

When you download one of our eBooks or guides, we may occasionally send you further blog or content offers that we believe you may also find interesting or helpful. We hope that's a reasonable expectation on our behalf and you can choose to opt out or change your preferences at any time.

For further information, on how we process your data and keep it safe, please read our privacy policy.