With the HubSpot CRM Platform, the requirement is more about systems architecture and continuous improvement than making the different components play nice together. Identifying, testing and adjusting the ideal configuration for your specific requirements and resource is where the focus now needs to be. And that costs less, is faster to implement, and easier to optimise.
A CRM is underpinned by technology that is just another cost to your business without a CRM strategy. A good CRM strategy will define and design better processes across sales, marketing, and customer service functions to reduce operational inefficiencies and improve customer conversations.
CRM implementation is the application of a CRM strategy. Each implementation is unique as every business has individual stakeholders, custom requirements and customers. We help from setup/migration to platform optimisation and execute your implementation plan according to your timeline and budget.
We can help enable integrations to connect HubSpot Hubs to third-party applications to maximise automation and minimise manual tasks. We will analyse your use cases, data-flow directions and the desired user experience to understand your requirements best and make recommendations.
Marketing Operations focuses on the end-to-end optimisation of process and technology to maximise efficiency, quality and consistency across the marketing function to reinforce strategies with metrics, best practices and reporting across the customer journey. Your account manager is a marketing operations native and works with a CRM strategist to continuously optimise your CRM platform.
With sophisticated sales tools, big data, and cloud technology, sales operations have become vital to a successful sales department, providing strategic direction to sell more efficiently and effectively by reducing friction in the sales process. As a critical component of a successful CRM implementation, we can provide consultancy, training and Sales Enablement services to your sales team.
So you can stop losing time, missing goals and wasting money and start planning with confidence and making returns on your sales and marketing investments.
Many agencies say they ‘do inbound’; but too often it’s a cookie-cutter exercise that produces formulaic content and underwhelming results.