AN OPTIMISED CRM

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Develop a single source of truth in your business

CRM’s started life as a Sales tool. But today, the importance of marketing integration and post-sale customer services are clear imperatives. And digital content provision is intrinsically linked too. Customer expectations have surpassed the ways we used to do things.

A CRM platform with the software for marketing, sales, customer service, and content management, built from the ground up with the same code base, is not just a solid foundation; it can be the difference between success or failure.

By avoiding user complexity (inherent in reverse-engineered buy and build models), a HubSpot CRM Platform customer can be confident that their teams align around the same data, analytics and outcomes, avoiding internal confusion and maximising customer experience. And the hefty bills associated with integrating cumbersome platforms are an unnecessary expense.

Develop a single source of truth in your business
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The HubSpot CRM Platform

With the HubSpot CRM Platform, the requirement is more about systems architecture and continuous improvement than making the different components play nice together. Identifying, testing and adjusting the ideal configuration for your specific requirements and resource is where the focus now needs to be. And that costs less, is faster to implement, and easier to optimise.

marketing

Marketing Hub

sales

SALES Hub

cms

CMS Hub

service

Service Hub

CRM Strategy

A CRM is underpinned by technology that is just another cost to your business without a CRM strategy. A good CRM strategy will define and design better processes across sales, marketing, and customer service functions to reduce operational inefficiencies and improve customer conversations.

CRM Implementation

CRM implementation is the application of a CRM strategy. Each implementation is unique as every business has individual stakeholders, custom requirements and customers. We help from setup/migration to platform optimisation and execute your implementation plan according to your timeline and budget.

CRM Integrations

We can help enable integrations to connect HubSpot Hubs to third-party applications to maximise automation and minimise manual tasks. We will analyse your use cases, data-flow directions and the desired user experience to understand your requirements best and make recommendations.

Marketing Operations

Marketing Operations focuses on the end-to-end optimisation of process and technology to maximise efficiency, quality and consistency across the marketing function to reinforce strategies with metrics, best practices and reporting across the customer journey. Your account manager is a marketing operations native and works with a CRM strategist to continuously optimise your CRM platform.

Sales Operations

With sophisticated sales tools, big data, and cloud technology, sales operations have become vital to a successful sales department, providing strategic direction to sell more efficiently and effectively by reducing friction in the sales process. As a critical component of a successful CRM implementation, we can provide consultancy, training and Sales Enablement services to your sales team.

Schedule a call with Chris our B2B Growth Plan consultant today.

Schedule a call with Chris

So you can stop losing time, missing goals and wasting money and start planning with confidence and making returns on your sales and marketing investments.

Book a call now
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