Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaign Delivery
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Discovery Call
Growth Plan Quiz
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Brand Positioning
Content Strategy
Buyer Personas
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
CRM Optimisation
Deliver
Discover how to implement digital campaigns.
Inbound Marketing
ABM
Sales Enablement
Sales & Marketing
Discover how to stand out, power your pipeline, and improve margins.
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
About Equinet
Equinet's Journey
Meet the Team
Get in touch
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Discovery Call
Jeremy Knight
Jeremy spent 20 years as a B2B publisher, targeting the venture capital, private equity & fast growth business sectors before launching Equinet Media.
Blog
Articles and insights by Equinet Media.
Topics
Content
Marketing
Strategy
Brand
Sales
Video
Websites
AI
Marketing, Video
Is it time to make a B2B video case study?
Mar 20, 2019
•
5 min read
Strategy
How to run an effective A/B test
Mar 06, 2019
•
4 min read
Strategy
The role of social proof in B2B conversions
Feb 22, 2019
•
3 min read
Strategy
The secrets to writing an effective landing page
Feb 18, 2019
•
4 min read
Content
Why content-driven media is the key to attracting millennials
Feb 14, 2019
•
5 min read
Content
How to write content in a productivity slump
Feb 04, 2019
•
5 min read
Strategy
The importance of spoken content as part of your inbound strategy
Jan 31, 2019
•
4 min read
Video, Content
How to make your video content more inclusive
Jan 29, 2019
•
4 min read
Marketing
11 social media writing hacks
Jan 21, 2019
•
4 min read
Content
Sitting comfortably? How to create content that really connects
Jan 14, 2019
•
4 min read
Video
How to pump up video engagement rates
Jan 10, 2019
•
4 min read
Marketing
Social Media 2019: what are the trends?
Jan 07, 2019
•
6 min read
Content
Content marketing success factors in 2019
Jan 04, 2019
•
4 min read
Marketing, Websites, Content
Image alt-text: the good the bad and the ugly
Dec 12, 2018
•
4 min read
Sales
How are millennials reshaping the tech buying experience?
Dec 06, 2018
•
4 min read
Marketing, Content
Manufacturing content marketing 2019 - what you need to know
Dec 05, 2018
•
4 min read
So long to the #healthandwellness trend?
Dec 03, 2018
•
3 min read
Marketing
How to grow your reach with social media marketing
Nov 29, 2018
•
5 min read
•
Comments (1)
Websites
10 common website mistakes that could be costing you customers
Nov 28, 2018
•
4 min read
Content
Everything you need to know about republishing old blog posts
Nov 15, 2018
•
5 min read
Marketing, Strategy
How to create smart content for your manufacturing personas
Nov 07, 2018
•
3 min read
Marketing, Content
Getting your marketing mix right is more important than ever
Nov 06, 2018
•
4 min read
Websites
12 tips for a simpler, savvier and smarter UX
Oct 31, 2018
•
5 min read
Marketing
How to use Instagram stories to generate leads
Oct 24, 2018
•
7 min read
AI
How artificial intelligence has changed B2B marketing
Oct 19, 2018
•
4 min read
Content
How to craft catchy and compelling headlines for your business blog
Oct 17, 2018
•
4 min read
Marketing
7 ways to dramatically improve your email marketing
Oct 16, 2018
•
5 min read
Video, Strategy, Brand
How to prepare for a B2B web video appearance
Oct 08, 2018
•
4 min read
Content
The best SEO tips to help you rank in 2019
Oct 02, 2018
•
6 min read
•
Comments (9)
Content
How to make your content featured snippet friendly
Sep 26, 2018
•
4 min read
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