Jeremy Knight

Jeremy spent 20 years as a B2B publisher, targeting the venture capital, private equity & fast growth business sectors before launching Equinet Media.

Blog

Articles and insights by Equinet Media.

The importance of The Hero's Journey in B2B content marketing

Sep 06, 2023 • 5 min read

Marketing, Content

6 ways to connect online with potential customers

Aug 30, 2023 • 7 min read

How engineers can use generative AI to craft compelling business writing

Aug 03, 2023 • 5 min read

Five vital B2B lead generation services that can be boosted by AI

Jul 26, 2023 • 9 min read • Comments (1)

5 key considerations for effective email marketing for manufacturers

Jul 05, 2023 • 6 min read • Comments (1)

How to build the pillars of B2B branding to boost growth

May 19, 2023 • 11 min read

Why contract manufacturers must differentiate with the power of branding

Apr 23, 2023 • 4 min read

Strategy, Brand

How do you radically expand demand with brand marketing and positioning?

Apr 04, 2023 • 5 min read

Building a winning website for contract manufacturers that need to scale

Mar 30, 2023 • 5 min read

How to write excellent educational content for inbound

Feb 13, 2022 • 7 min read

The six imperatives B2B buyers have really been keen to see in 2021

Dec 01, 2021 • 10 min read

Account-Based Marketing and HubSpot: what’s changed?

Oct 07, 2021 • 3 min read

How important is brand development in your B2B marketing strategy?

Oct 05, 2021 • 3 min read

How to build a B2B brand that will optimise your sales and marketing

Sep 03, 2021 • 6 min read

Why brand personality matters so much to B2B strategy success

Aug 13, 2021 • 5 min read

Why brand identity is more about customers than about you

Aug 12, 2021 • 9 min read

Why collaboration is critical to sales enablement

Aug 10, 2021 • 4 min read

The B2B sales model is dead. Sales enablement is here to stay

Aug 02, 2021 • 4 min read

Sales enablement and best practice

Jul 30, 2021 • 3 min read

Marketing, Strategy

Top marketing trends to watch for in transport and logistics

May 05, 2020 • 5 min read

The ultimate guide to successful virtual meetings

Apr 03, 2020 • 6 min read

4 ways to improve your B2B user journey in 2020

Mar 04, 2020 • 4 min read

What is TikTok and should I be using it for my business?

Nov 21, 2019 • 4 min read

Should you outsource your content marketing?

Nov 15, 2019 • 4 min read

A new era of marketing? What to expect from the next decade

Nov 05, 2019 • 5 min read

B2B marketing to Gen Z? Really?

Oct 23, 2019 • 5 min read

Grow better by growing bolder: 5 fears you need to overcome

Oct 09, 2019 • 4 min read

How to become an experience disruptor

Sep 26, 2019 • 4 min read

Marketing trends to watch in 2020

Sep 23, 2019 • 4 min read

What kind of visual content should you include in your B2B blog?

Sep 19, 2019 • 5 min read

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