Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaigns
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Growth Plan Quiz
Discovery Call
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Unsung Heroes
Brand Positioning
Content Strategy
Buyer Personas
CRM Optimisation
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
Deliver
Discover how to implement digital campaigns.
Sales Enablement
ABM
Sales & Marketing
Inbound Marketing
Discover how to stand out, power your pipeline, and improve margins
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
Who we are
Equinet's Journey
Meet the Team
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Book a Consultation
Jeremy Knight
Jeremy spent 20 years as a B2B publisher, targeting the venture capital, private equity & fast growth business sectors before launching Equinet Media.
Blog
Articles and insights by Equinet Media.
Topics
Content
Marketing
Strategy
Brand
Video
Sales
Websites
AI
Content
The importance of The Hero's Journey in B2B content marketing
Sep 06, 2023
•
5 min read
Marketing, Content
6 ways to connect online with potential customers
Aug 30, 2023
•
7 min read
Content
How engineers can use generative AI to craft compelling business writing
Aug 03, 2023
•
5 min read
Sales
Five vital B2B lead generation services that can be boosted by AI
Jul 26, 2023
•
9 min read
•
Comments (1)
Marketing
5 key considerations for effective email marketing for manufacturers
Jul 05, 2023
•
6 min read
•
Comments (1)
Brand
How to build the pillars of B2B branding to boost growth
May 19, 2023
•
11 min read
Brand
Why contract manufacturers must differentiate with the power of branding
Apr 23, 2023
•
4 min read
Strategy, Brand
How do you radically expand demand with brand marketing and positioning?
Apr 04, 2023
•
5 min read
Websites
Building a winning website for contract manufacturers that need to scale
Mar 30, 2023
•
5 min read
Marketing
How to write excellent educational content for inbound
Feb 13, 2022
•
7 min read
Strategy
The six imperatives B2B buyers have really been keen to see in 2021
Dec 01, 2021
•
10 min read
Marketing
Account-Based Marketing and HubSpot: what’s changed?
Oct 07, 2021
•
3 min read
Brand
How important is brand development in your B2B marketing strategy?
Oct 05, 2021
•
3 min read
Brand
How to build a B2B brand that will optimise your sales and marketing
Sep 03, 2021
•
6 min read
Brand
Why brand personality matters so much to B2B strategy success
Aug 13, 2021
•
5 min read
Brand
Why brand identity is more about customers than about you
Aug 12, 2021
•
9 min read
Sales
Why collaboration is critical to sales enablement
Aug 10, 2021
•
4 min read
Sales
The B2B sales model is dead. Sales enablement is here to stay
Aug 02, 2021
•
4 min read
Sales
Sales enablement and best practice
Jul 30, 2021
•
3 min read
Marketing, Strategy
Top marketing trends to watch for in transport and logistics
May 05, 2020
•
5 min read
Strategy
The ultimate guide to successful virtual meetings
Apr 03, 2020
•
6 min read
Strategy
4 ways to improve your B2B user journey in 2020
Mar 04, 2020
•
4 min read
Marketing
What is TikTok and should I be using it for my business?
Nov 21, 2019
•
4 min read
Content
Should you outsource your content marketing?
Nov 15, 2019
•
4 min read
Strategy
A new era of marketing? What to expect from the next decade
Nov 05, 2019
•
5 min read
Marketing
B2B marketing to Gen Z? Really?
Oct 23, 2019
•
5 min read
Strategy
Grow better by growing bolder: 5 fears you need to overcome
Oct 09, 2019
•
4 min read
Strategy
How to become an experience disruptor
Sep 26, 2019
•
4 min read
Strategy
Marketing trends to watch in 2020
Sep 23, 2019
•
4 min read
Content
What kind of visual content should you include in your B2B blog?
Sep 19, 2019
•
5 min read
All posts
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