Jeremy Knight

Jeremy spent 20 years as a B2B publisher, targeting the venture capital, private equity & fast growth business sectors before launching Equinet Media.

Blog

Articles and insights by Equinet Media.

How to write excellent educational content for inbound

Feb 13, 2022 • 7 min read

Marketing Strategy

The six imperatives B2B buyers have really been keen to see in 2021

Dec 01, 2021 • 10 min read

Account Based Marketing

Account-Based Marketing and HubSpot: what’s changed?

Oct 07, 2021 • 3 min read

How important is brand development in your B2B marketing strategy?

Oct 05, 2021 • 3 min read

How to build a B2B brand that will optimise your sales and marketing

Sep 03, 2021 • 6 min read

Why brand personality matters so much to B2B strategy success

Aug 13, 2021 • 5 min read

Why brand identity is more about customers than about you

Aug 12, 2021 • 9 min read

Why collaboration is critical to sales enablement

Aug 10, 2021 • 4 min read

The B2B sales model is dead. Sales enablement is here to stay

Aug 02, 2021 • 4 min read

Sales enablement and best practice

Jul 30, 2021 • 3 min read

Marketing Strategy, Account Based Marketing

Top marketing trends to watch for in transport and logistics

May 05, 2020 • 5 min read

The ultimate guide to successful virtual meetings

Apr 03, 2020 • 6 min read

Marketing Strategy

4 ways to improve your B2B user journey in 2020

Mar 04, 2020 • 4 min read

Content Marketing, Writing Tips

Business Writing - 5 Components to Persuasive Content

Feb 13, 2020 • 3 min read

What is TikTok and should I be using it for my business?

Nov 21, 2019 • 4 min read

Content Marketing

Should you outsource your content marketing?

Nov 15, 2019 • 4 min read

Marketing Strategy

A new era of marketing? What to expect from the next decade

Nov 05, 2019 • 5 min read

Content Marketing

4 Benefits of Using White Papers in Your Content Marketing Strategy

Oct 31, 2019 • 3 min read • Comments (1)

B2B marketing to Gen Z? Really?

Oct 23, 2019 • 5 min read

Grow better by growing bolder: 5 fears you need to overcome

Oct 09, 2019 • 4 min read

How to become an experience disruptor

Sep 26, 2019 • 4 min read

Marketing Strategy

Marketing trends to watch in 2020

Sep 23, 2019 • 4 min read

Content Marketing, Design, Websites, Images

What kind of visual content should you include in your B2B blog?

Sep 19, 2019 • 5 min read

Content Marketing, Design, Websites, Images, Content

What are the best free design tools for B2B content writers?

Sep 12, 2019 • 4 min read

Should we prioritise customer retention over customer acquisition?

Sep 11, 2019 • 4 min read

Marketing, Content Marketing

Lead generation and nurturing: designing effective workflows

Sep 06, 2019 • 4 min read

Content Marketing, Design, Websites, Images, Content

Stock images for B2B websites: how to sift out the duds

Aug 29, 2019 • 3 min read

Content Marketing, Search/SEO, Websites, Images

How to fold SEO into your website design

Aug 26, 2019 • 5 min read

Content Marketing, Video, Images

Film techniques that make life easier in the edit room

Aug 19, 2019 • 6 min read

5 psychological hacks to boost conversions

Aug 14, 2019 • 4 min read

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