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The Growth Plan
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Osian Barnes
Osian is part of content writing. With 15 years experience in sales and marketing he has worked on award-winning digital and conceptual campaigns.
Blog
Articles and insights by Equinet Media.
Topics
Content Marketing
Marketing
Content
Social Media
Writing Tips
Strategy
Video
Search/SEO
Brand
Marketing Strategy
Sales
Manufacturing
Design
Email Marketing
Websites
Professional Services
SaaS
Business Growth
Research
Technology
Images
Account Based Marketing
GDPR
AI
Buyer Personas
Buyer's Journey
Brand
Marketing tactics vs strategy: How short-termism stunts your growth
Mar 02, 2023
•
5 min read
AI
5 powerful AI copywriting use cases (and reasons why AI won’t replace writers)
Feb 08, 2023
•
6 min read
Marketing
7 reasons why you can no longer afford to ignore marketing
Jan 23, 2023
•
5 min read
Marketing
6 key marketing metrics your boss actually cares about
Jan 12, 2023
•
5 min read
Brand
6 brand positioning tips for growth-hungry industrial marketers
Jan 05, 2023
•
5 min read
Marketing
8 undeniable benefits of inbound marketing for contract manufacturers
Dec 16, 2022
•
5 min read
Brand
How to write a world-beating brand positioning statement
Dec 09, 2022
•
5 min read
Brand
Why your contract manufacturing brand sucks and why it matters
Dec 07, 2022
•
5 min read
Websites, Marketing Strategy
9 essential website design tips for contract manufacturers
Sep 28, 2022
•
7 min read
Design
How to do an effective B2B website audit and improve your SEO
Aug 17, 2022
•
5 min read
Strategy
4 CRM implementation steps to guarantee success
Jul 08, 2022
•
6 min read
Brand
Why marketing for contract manufacturers should be a top priority
Jun 29, 2022
•
5 min read
Marketing
5 tips for developing an effective B2B inbound marketing strategy
Jun 21, 2022
•
7 min read
Manufacturing
How to market a manufacturing company: 8 tips for success
Jun 10, 2022
•
8 min read
Account Based Marketing
How to drive substantial B2B sales growth using ABM
Oct 07, 2021
•
6 min read
Account Based Marketing
Why Combine Account Based Marketing and Inbound Marketing?
Sep 13, 2021
•
4 min read
Sales
Who should lead your sales enablement team?
Aug 05, 2021
•
4 min read
Sales
What is sales enablement?
Jul 22, 2021
•
5 min read
Microscheduling? No thanks.
Jan 04, 2021
•
1 min read
Marketing Strategy
How to hire the right digital marketing agency
Dec 23, 2020
•
5 min read
Marketing Strategy
5 ways to delight B2B customers - even in 2020
Nov 24, 2020
•
4 min read
Sales, Buyer's Journey
Always be helping: 6 critical concepts for inbound sales
Aug 06, 2020
•
7 min read
Sales
MQL to SQL; alignment nirvana in B2B sales and marketing
Jun 30, 2020
•
7 min read
Brand
B2B content marketing in the time of Coronavirus
Apr 23, 2020
•
7 min read
Search/SEO
BERT explained for marketers. Should Google's latest update worry you?
Nov 01, 2019
•
4 min read
Content Marketing, Brand
Lie back and think of your content marketing strategy
Sep 05, 2019
•
5 min read
Are these the best content marketing podcasts?
Jul 26, 2019
•
3 min read
Buyer Personas
Demographics, psychographics and the ideal customer fit
Jul 02, 2019
•
3 min read
Playing the Trump card in content creation
Jun 06, 2019
•
2 min read
When is a bank not a bank? When it's a TV channel
May 30, 2019
•
3 min read
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