Widely touted as the biggest change to the Google algorithm in years, the BERT update has been the subject of much media attention. But what is it and should content creators be worried about it?
What is the BERT update?
BERT stands for Bidirectional Encoder Representations from Transformers, of course. It’s a technique for NLP (Natural Language Processing) pre-training, developed by engineers at Google that’s now being harnessed to improve the quality and precision of our search engine returns.
Sadly, despite all the pictures of Bert and Ernie adorning the top of SEO articles - it has nothing to do with Sesame Street.