Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaigns
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Growth Plan Quiz
Discovery Call
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Unsung Heroes
Brand Positioning
Content Strategy
Buyer Personas
CRM Optimisation
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
Deliver
Discover how to implement digital campaigns.
Sales Enablement
ABM
Sales & Marketing
Inbound Marketing
Discover how to stand out, power your pipeline, and improve margins
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
Who we are
Equinet's Journey
Meet the Team
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Book a Consultation
Osian Barnes
Osian is part of content writing. With 15 years experience in sales and marketing he has worked on award-winning digital and conceptual campaigns.
Blog
Articles and insights by Equinet Media.
Topics
Content
Marketing
Strategy
Brand
Video
Sales
Websites
AI
Brand
Navigating the manufacturing recruitment crisis: why your brand matters
Nov 13, 2023
•
9 min read
Content
Should I focus on long-tail keywords over short-tail keywords?
Aug 18, 2023
•
4 min read
Content
24 ways to generate great blog ideas for manufacturing
Aug 15, 2023
•
9 min read
•
Comments (2)
Marketing
How to deliver ABM at scale and drive spectacular sales growth
Aug 08, 2023
•
7 min read
Marketing
8 undeniable benefits of inbound marketing for contract manufacturers
Jul 28, 2023
•
7 min read
Content
Content marketing for manufacturers: 10 pros and cons for key decision makers
Jul 25, 2023
•
11 min read
Brand
Why marketing for contract manufacturers should be a top priority
Jul 19, 2023
•
6 min read
Marketing
Why outsource marketing rather than hire in-house? Here's the pros and cons
Jun 13, 2023
•
6 min read
Brand
Manufacturer brand positioning; how to take a customer first approach
Jun 09, 2023
•
6 min read
Marketing
Marketing for industrial companies: 8 tips for B2B success
May 18, 2023
•
10 min read
Content
Is long-form content dead?
Apr 13, 2023
•
9 min read
Brand
Marketing tactics vs strategy: how short-termism stunts manufacturing growth
Mar 02, 2023
•
6 min read
AI
5 powerful AI copywriting use cases (and reasons why AI won’t replace writers)
Feb 08, 2023
•
6 min read
Marketing
7 reasons why you can no longer afford to ignore marketing
Jan 23, 2023
•
5 min read
Marketing
6 key marketing metrics your boss actually cares about
Jan 12, 2023
•
5 min read
Brand
6 brand positioning tips for growth-hungry industrial marketers
Jan 05, 2023
•
5 min read
Brand
How to write a world-beating brand positioning statement
Dec 09, 2022
•
5 min read
Brand
Why your contract manufacturer brand sucks and why it matters
Dec 07, 2022
•
5 min read
Strategy, Websites
9 essential website design tips for contract manufacturers
Sep 28, 2022
•
7 min read
How to do an effective B2B website audit and improve your SEO
Aug 17, 2022
•
5 min read
Strategy
4 CRM implementation steps to guarantee success
Jul 08, 2022
•
6 min read
Marketing
5 tips for developing an effective B2B inbound marketing strategy
Jun 21, 2022
•
7 min read
Marketing
Why Combine Account Based Marketing and Inbound Marketing?
Sep 13, 2021
•
4 min read
Sales
Who should lead your sales enablement team?
Aug 05, 2021
•
4 min read
Sales
What is sales enablement?
Jul 22, 2021
•
5 min read
Strategy
How to hire the right digital marketing agency
Dec 23, 2020
•
4 min read
Strategy
5 ways to delight B2B customers - even in 2020
Nov 24, 2020
•
4 min read
Sales
Always be helping: 6 critical concepts for inbound sales
Aug 06, 2020
•
7 min read
Sales
MQL vs SQL; how to identify and convert prime prospects into sales leads
Jun 30, 2020
•
7 min read
Brand
B2B content marketing in the time of Coronavirus
Apr 23, 2020
•
7 min read
All posts
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