Osian Barnes

Osian is part of content writing. With 15 years experience in sales and marketing he has worked on award-winning digital and conceptual campaigns.

Blog

Articles and insights by Equinet Media.

Marketing tactics vs strategy: How short-termism stunts your growth

Mar 02, 2023 • 5 min read

5 powerful AI copywriting use cases (and reasons why AI won’t replace writers)

Feb 08, 2023 • 6 min read

7 reasons why you can no longer afford to ignore marketing

Jan 23, 2023 • 5 min read

6 key marketing metrics your boss actually cares about

Jan 12, 2023 • 5 min read

6 brand positioning tips for growth-hungry industrial marketers

Jan 05, 2023 • 5 min read

8 undeniable benefits of inbound marketing for contract manufacturers

Dec 16, 2022 • 5 min read

How to write a world-beating brand positioning statement

Dec 09, 2022 • 5 min read

Why your contract manufacturing brand sucks and why it matters

Dec 07, 2022 • 5 min read

Websites, Marketing Strategy

9 essential website design tips for contract manufacturers

Sep 28, 2022 • 7 min read

How to do an effective B2B website audit and improve your SEO

Aug 17, 2022 • 5 min read

4 CRM implementation steps to guarantee success

Jul 08, 2022 • 6 min read

Why marketing for contract manufacturers should be a top priority

Jun 29, 2022 • 5 min read

5 tips for developing an effective B2B inbound marketing strategy

Jun 21, 2022 • 7 min read

How to market a manufacturing company: 8 tips for success

Jun 10, 2022 • 8 min read

Account Based Marketing

How to drive substantial B2B sales growth using ABM

Oct 07, 2021 • 6 min read

Account Based Marketing

Why Combine Account Based Marketing and Inbound Marketing?

Sep 13, 2021 • 4 min read

Who should lead your sales enablement team?

Aug 05, 2021 • 4 min read

What is sales enablement?

Jul 22, 2021 • 5 min read

Microscheduling? No thanks.

Jan 04, 2021 • 1 min read

Marketing Strategy

How to hire the right digital marketing agency

Dec 23, 2020 • 5 min read

Marketing Strategy

5 ways to delight B2B customers - even in 2020

Nov 24, 2020 • 4 min read

Sales, Buyer's Journey

Always be helping: 6 critical concepts for inbound sales

Aug 06, 2020 • 7 min read

MQL to SQL; alignment nirvana in B2B sales and marketing

Jun 30, 2020 • 7 min read

B2B content marketing in the time of Coronavirus

Apr 23, 2020 • 7 min read

BERT explained for marketers. Should Google's latest update worry you?

Nov 01, 2019 • 4 min read

Content Marketing, Brand

Lie back and think of your content marketing strategy

Sep 05, 2019 • 5 min read

Are these the best content marketing podcasts?

Jul 26, 2019 • 3 min read

Demographics, psychographics and the ideal customer fit

Jul 02, 2019 • 3 min read

Playing the Trump card in content creation

Jun 06, 2019 • 2 min read

When is a bank not a bank? When it's a TV channel

May 30, 2019 • 3 min read

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