Osian Barnes

Osian is part of content writing. With 15 years experience in sales and marketing he has worked on award-winning digital and conceptual campaigns.

Blog

Articles and insights by Equinet Media.

Should I focus on long-tail keywords over short-tail keywords?

Aug 18, 2023 • 4 min read

24 ways to generate great blog ideas for manufacturing

Aug 15, 2023 • 9 min read • Comments (1)

How to deliver ABM at scale and drive spectacular sales growth

Aug 08, 2023 • 7 min read

8 undeniable benefits of inbound marketing for contract manufacturers

Jul 28, 2023 • 7 min read

Content marketing for manufacturers: 10 pros and cons for key decision makers

Jul 25, 2023 • 12 min read

Why marketing for contract manufacturers should be a top priority

Jul 19, 2023 • 6 min read

Why outsource marketing rather than hire in-house? Here's the pros and cons

Jun 13, 2023 • 6 min read

Manufacturer brand positioning; how to take a customer first approach

Jun 09, 2023 • 6 min read

Marketing for industrial companies: 8 tips for B2B success

May 18, 2023 • 10 min read

Is long-form content dead?

Apr 13, 2023 • 9 min read

Marketing tactics vs strategy: how short-termism stunts manufacturing growth

Mar 02, 2023 • 6 min read

5 powerful AI copywriting use cases (and reasons why AI won’t replace writers)

Feb 08, 2023 • 6 min read

7 reasons why you can no longer afford to ignore marketing

Jan 23, 2023 • 5 min read

6 key marketing metrics your boss actually cares about

Jan 12, 2023 • 5 min read

6 brand positioning tips for growth-hungry industrial marketers

Jan 05, 2023 • 5 min read

How to write a world-beating brand positioning statement

Dec 09, 2022 • 5 min read

Why your contract manufacturer brand sucks and why it matters

Dec 07, 2022 • 5 min read

Strategy, Websites

9 essential website design tips for contract manufacturers

Sep 28, 2022 • 7 min read

How to do an effective B2B website audit and improve your SEO

Aug 17, 2022 • 5 min read

4 CRM implementation steps to guarantee success

Jul 08, 2022 • 6 min read

5 tips for developing an effective B2B inbound marketing strategy

Jun 21, 2022 • 7 min read

Why Combine Account Based Marketing and Inbound Marketing?

Sep 13, 2021 • 4 min read

Who should lead your sales enablement team?

Aug 05, 2021 • 4 min read

What is sales enablement?

Jul 22, 2021 • 5 min read

How to hire the right digital marketing agency

Dec 23, 2020 • 4 min read

5 ways to delight B2B customers - even in 2020

Nov 24, 2020 • 4 min read

Always be helping: 6 critical concepts for inbound sales

Aug 06, 2020 • 7 min read

MQL vs SQL; how to identify and convert prime prospects into sales leads

Jun 30, 2020 • 7 min read

B2B content marketing in the time of Coronavirus

Apr 23, 2020 • 7 min read

BERT explained for marketers. Should Google's latest update worry you?

Nov 01, 2019 • 4 min read

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