Katie Hughes

Katie writes content for Equinet and our clients. She has a degree in Psychology and a background in qualitative research.

Blog

Articles and insights by Equinet Media.

Mastering content creation: 11 types of content and when to use them

Sep 12, 2023 • 8 min read

How to conduct a B2B sales process review

Aug 21, 2023 • 6 min read

10 things you need to know when starting a manufacturing blog

Aug 01, 2023 • 8 min read

3 content marketing lessons from Malcolm Gladwell's The Tipping Point

Jul 20, 2023 • 6 min read

Strategy, Sales

How to get sales and marketing working together effectively

Jul 17, 2023 • 5 min read

4 reasons to clearly define your B2B research objectives

Jul 13, 2023 • 8 min read

Strategy, Content

Why B2B marketers must adopt a growth marketing mindset

Jul 11, 2023 • 6 min read

Why you need a B2B content distribution strategy (& how to create one)

Jun 15, 2023 • 9 min read

How to craft a unique tone of voice to stand out in manufacturing

Jun 07, 2023 • 7 min read

What does a pillar page mean for your SEO?

May 31, 2023 • 6 min read

4 benefits of using white papers in your content marketing strategy

May 16, 2023 • 6 min read • Comments (1)

The value of research content and 4 great examples

May 02, 2023 • 6 min read

How to measure content marketing performance and maximise your ROI

Apr 28, 2023 • 9 min read

Why you need a content strategy framework (and how to create one)

Mar 09, 2023 • 6 min read

5 examples of how to use AI for SEO success

Feb 23, 2023 • 4 min read

7 of the best B2B lead generation strategies to attract good-fit leads

Jan 31, 2023 • 5 min read

Why you need to invest in video in 2023

Dec 22, 2022 • 7 min read

Behind every great contract manufacturer is a great marketing plan

Nov 29, 2022 • 5 min read

How to create a strong brand message and attract right-fit customers

Nov 22, 2022 • 4 min read

How important is content marketing for manufacturers?

Nov 09, 2022 • 7 min read

How to set SMART goals for content marketing

Sep 14, 2022 • 6 min read

How to develop buyer personas for manufacturing

Aug 31, 2022 • 8 min read

7 telltale signs you need a new B2B CRM solution

Aug 24, 2022 • 8 min read

What is Growth-Driven Design and what are the benefits?

Jul 12, 2022 • 6 min read

Marketing, Content

What does the future of keyword research look like?

Jun 29, 2022 • 5 min read

How a B2B content marketing agency can help you meet your goals

Jun 24, 2022 • 7 min read

How to boost B2B sales and drive revenue with digital selling

Jan 13, 2021 • 5 min read

The happy customer - why a positive brand experience is everything

Oct 26, 2020 • 5 min read

How to tell a brand story that people will love

Aug 18, 2020 • 5 min read

B2B companies can create a memorable digital experience for customers

Jul 28, 2020 • 7 min read

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