Strategy
Positioning

Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.

Ideal Customer Profile

Competitor Research

Diagnostic Review

Positioning Workshop

Branding

Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.

Customer Focus

Brand Narrative

Value Proposition

Brand Identity

Marketing

Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.

Buyer Journey

Content Strategy

Website Strategy

Market Research

Strategy

Employ a data-driven, integrated, and strategic approach for effective growth tactics.

Goals & Timelines

Campaign Strategy

The Tech Stack

The Tactics
Services
Website Design

Craft a highly functional website that engages visitors and provides avenues for ongoing connections.

Website Plan

Website Content

Web Design

Web Development

Content Design

Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.

Smart Content

Keyword Research

AI & Content

Design for Content

Campaigns

Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.

Inbound Marketing

Account Based Marketing

Sales Enablement

Revenue Operations

Get Started

In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?

Growth Plan Quiz

Discovery Call

Growth Strategy Workshop

Start with Positioning
Resources
Define

Establish brand and marketing strategies.

Unsung Heroes

Brand Positioning

Content Strategy

Buyer Personas

CRM Optimisation

Manufacturing Marketing

Design

Learn how to stand out to ideal customers.

B2B Research

Growth-Driven Design

Producing Videos

Deliver

Discover how to implement digital campaigns.

Sales Enablement

ABM

Sales & Marketing

Inbound Marketing

Discover how to stand out, power your pipeline, and improve margins

Download the Guide
About
Sectors we Serve

We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.

Electronic Manufacturing

Life Sciences

Toll Manufacturing

Contract Packing

Blog

Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.

Content

Strategy

Brand

Sales

AI

About Equinet

We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.

Who we are

Equinet's Journey

Meet the Team

Grow brand awareness, elevate credibility, and build a more sustainable pipeline.

Download the Guide

Book a Consultation

Katie Hughes

Katie writes content for Equinet and our clients. She has a degree in Psychology and a background in qualitative research.

Blog

Articles and insights by Equinet Media.

Mastering content creation: 11 types of content and when to use them

Sep 12, 2023 • 8 min read

How to conduct a B2B sales process review

Aug 21, 2023 • 6 min read

10 things you need to know when starting a manufacturing blog

Aug 01, 2023 • 8 min read

3 content marketing lessons from Malcolm Gladwell's The Tipping Point

Jul 20, 2023 • 6 min read

Strategy, Sales

How to get sales and marketing working together effectively

Jul 17, 2023 • 5 min read

4 reasons to clearly define your B2B research objectives

Jul 13, 2023 • 8 min read

Strategy, Content

Why B2B marketers must adopt a growth marketing mindset

Jul 11, 2023 • 6 min read

Why you need a B2B content distribution strategy (& how to create one)

Jun 15, 2023 • 9 min read

How to craft a unique tone of voice to stand out in manufacturing

Jun 07, 2023 • 7 min read

What does a pillar page mean for your SEO?

May 31, 2023 • 6 min read

4 benefits of using white papers in your content marketing strategy

May 16, 2023 • 6 min read • Comments (1)

The value of research content and 4 great examples

May 02, 2023 • 6 min read

How to measure content marketing performance and maximise your ROI

Apr 28, 2023 • 9 min read

Why you need a content strategy framework (and how to create one)

Mar 09, 2023 • 6 min read

5 examples of how to use AI for SEO success

Feb 23, 2023 • 4 min read

7 of the best B2B lead generation strategies to attract good-fit leads

Jan 31, 2023 • 5 min read

Why you need to invest in video in 2023

Dec 22, 2022 • 7 min read

Behind every great contract manufacturer is a great marketing plan

Nov 29, 2022 • 5 min read

How to create a strong brand message and attract right-fit customers

Nov 22, 2022 • 4 min read

How important is content marketing for manufacturers?

Nov 09, 2022 • 7 min read

How to set SMART goals for content marketing

Sep 14, 2022 • 6 min read

How to develop buyer personas for manufacturing

Aug 31, 2022 • 8 min read

7 telltale signs you need a new B2B CRM solution

Aug 24, 2022 • 8 min read

What is Growth-Driven Design and what are the benefits?

Jul 12, 2022 • 6 min read

Marketing, Content

What does the future of keyword research look like?

Jun 29, 2022 • 5 min read

How a B2B content marketing agency can help you meet your goals

Jun 24, 2022 • 7 min read

How to boost B2B sales and drive revenue with digital selling

Jan 13, 2021 • 5 min read

The happy customer - why a positive brand experience is everything

Oct 26, 2020 • 5 min read

How to tell a brand story that people will love

Aug 18, 2020 • 5 min read

B2B companies can create a memorable digital experience for customers

Jul 28, 2020 • 7 min read

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