Katie Hughes

Katie writes content for Equinet and our clients. She has a degree in Psychology and a background in qualitative research.

Blog

Articles and insights by Equinet Media.

Why you need a content strategy framework (and how to create one)

Mar 09, 2023 • 6 min read

5 examples of how to use AI for SEO success

Feb 23, 2023 • 4 min read

7 of the best B2B lead generation strategies to attract good-fit leads

Jan 31, 2023 • 5 min read

Why you need to invest in video in 2023

Dec 22, 2022 • 7 min read

Marketing Strategy

Behind every great contract manufacturer is a great marketing plan

Nov 29, 2022 • 5 min read

How to create a strong brand message and attract right-fit customers

Nov 22, 2022 • 4 min read

How important is content marketing for manufacturers?

Nov 09, 2022 • 7 min read

How to set SMART goals for content marketing

Sep 14, 2022 • 6 min read

How to develop buyer personas for manufacturing

Aug 31, 2022 • 7 min read

7 signs you need a new B2B CRM solution

Aug 24, 2022 • 5 min read

What is Growth-Driven Design and what are the benefits?

Jul 12, 2022 • 6 min read

Marketing, Search/SEO

What does the future of keyword research look like?

Jun 29, 2022 • 5 min read

Content Marketing

How a B2B content marketing agency can help you meet your goals

Jun 24, 2022 • 7 min read

Sales, Marketing Strategy

How to get sales and marketing working together effectively

Jun 24, 2021 • 4 min read

How to boost B2B sales and drive revenue with digital selling

Jan 13, 2021 • 5 min read

The happy customer - why a positive brand experience is everything

Oct 26, 2020 • 5 min read

How to tell a brand story that people will love

Aug 18, 2020 • 5 min read

B2B companies can create a memorable digital experience for customers

Jul 28, 2020 • 7 min read

Buyer's Journey

The psychology of customer delight

Jul 07, 2020 • 5 min read

HubSpot's CMS Hub: what does it mean for Marketing Managers?

May 06, 2020 • 6 min read

Content Marketing

The best Earth Day 2020 marketing campaigns

Apr 22, 2020 • 6 min read

Content Marketing, Marketing Strategy

Why B2B marketers must adopt a growth marketing mindset

Apr 08, 2020 • 5 min read

Marketing Strategy

Marketing tips for businesses during the coronavirus outbreak

Mar 31, 2020 • 4 min read

How long should your blog posts be in 2020?

Mar 18, 2020 • 5 min read

Marketing Strategy

Influencer marketing: to trust or not to trust?

Jan 22, 2020 • 5 min read

Marketing, Content

How to convert your blog readers into leads

Jan 08, 2020 • 4 min read

Content Marketing, Brand

Brands as media publishers: 5 things we've learned in 2019

Dec 16, 2019 • 5 min read

How to create an effective discussion guide for B2B research

Dec 12, 2019 • 4 min read

Marketing Strategy

StoryBrand framework and how can it transform your marketing

Dec 09, 2019 • 4 min read

Marketing, Marketing Strategy

What is conversational marketing and how does it fit with inbound?

Nov 29, 2019 • 5 min read

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