Blog | Equinet Media | Katie Hughes

Strategy
Positioning

Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.

Ideal Customer Profile

Competitor Research

Diagnostic Review

Positioning Workshop

Branding

Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.

Customer Focus

Brand Narrative

Value Proposition

Brand Identity

Marketing

Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.

Buyer Journey

Content Strategy

Website Strategy

Market Research

Strategy

Employ a data-driven, integrated, and strategic approach for effective growth tactics.

Goals & Timelines

Campaign Strategy

The Tech Stack

The Tactics
Services
Website Design

Craft a highly functional website that engages visitors and provides avenues for ongoing connections.

Website Plan

Website Content

Web Design

Web Development

Content Design

Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.

Smart Content

Keyword Research

AI & Content

Design for Content

Campaign Delivery

Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.

Inbound Marketing

Account Based Marketing

Sales Enablement

Revenue Operations

Get Started

In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?

Discovery Call

Growth Plan Quiz

Growth Strategy Workshop

Start with Positioning
Resources
Define

Establish brand and marketing strategies.

Brand Positioning

Content Strategy

Buyer Personas

Manufacturing Marketing

Design

Learn how to stand out to ideal customers.

B2B Research

Growth-Driven Design

Producing Videos

CRM Optimisation

Deliver

Discover how to implement digital campaigns.

Inbound Marketing

ABM

Sales Enablement

Sales & Marketing

Discover how to stand out, power your pipeline, and improve margins.

Download the Guide
About
Sectors we Serve

We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.

Electronic Manufacturing

Life Sciences

Toll Manufacturing

Contract Packing

Blog

Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.

Content

Strategy

Brand

Sales

AI

About Equinet

We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.

About Equinet

Equinet's Journey

Meet the Team

Get in touch

Strategy
9 reasons you need an ABM agency in your life

Osian Barnes

5 min read

Katie Hughes

Katie writes content for Equinet and our clients. She has a degree in Psychology and a background in qualitative research.

Latest News & Updates

Strategy

9 reasons you need an ABM agency in your life

5 min read

Join our subscribers

Receive instant blog updates, straight to your inbox

By submitting this form, you agree to our Privacy Policy.

Strategy

Rev-what? A brief introduction to RevOps for contract manufacturers

Megan Clack

Jul 23, 2024

7 min read

revenue operations contract manufacfurers

Strategy

Revenue Operations: The strategic advantage for contract manufacturers?

Osian Barnes

Jul 18, 2024

6 min read

Mastering content creation: 11 types of content and when to use them

How to conduct a B2B sales process review

10 things you need to know when starting a manufacturing blog

3 content marketing lessons from Malcolm Gladwell's The Tipping Point

Strategy, Sales

How to get sales and marketing working together effectively

4 reasons to clearly define your B2B research objectives

All Posts