Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaigns
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Growth Plan Quiz
Discovery Call
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Unsung Heroes
Brand Positioning
Content Strategy
Buyer Personas
CRM Optimisation
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
Deliver
Discover how to implement digital campaigns.
Sales Enablement
ABM
Sales & Marketing
Inbound Marketing
Discover how to stand out, power your pipeline, and improve margins
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
Who we are
Equinet's Journey
Meet the Team
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Book a Consultation
Katie Hughes
Katie writes content for Equinet and our clients. She has a degree in Psychology and a background in qualitative research.
Blog
Articles and insights by Equinet Media.
Topics
Content
Marketing
Strategy
Brand
Video
Sales
Websites
AI
Content
Mastering content creation: 11 types of content and when to use them
Sep 12, 2023
•
8 min read
Sales
How to conduct a B2B sales process review
Aug 21, 2023
•
6 min read
Content
10 things you need to know when starting a manufacturing blog
Aug 01, 2023
•
8 min read
Content
3 content marketing lessons from Malcolm Gladwell's The Tipping Point
Jul 20, 2023
•
6 min read
Strategy, Sales
How to get sales and marketing working together effectively
Jul 17, 2023
•
5 min read
Content
4 reasons to clearly define your B2B research objectives
Jul 13, 2023
•
8 min read
Strategy, Content
Why B2B marketers must adopt a growth marketing mindset
Jul 11, 2023
•
6 min read
Content
Why you need a B2B content distribution strategy (& how to create one)
Jun 15, 2023
•
9 min read
Content
How to craft a unique tone of voice to stand out in manufacturing
Jun 07, 2023
•
7 min read
Content
What does a pillar page mean for your SEO?
May 31, 2023
•
6 min read
Content
4 benefits of using white papers in your content marketing strategy
May 16, 2023
•
6 min read
•
Comments (1)
Content
The value of research content and 4 great examples
May 02, 2023
•
6 min read
Content
How to measure content marketing performance and maximise your ROI
Apr 28, 2023
•
9 min read
Content
Why you need a content strategy framework (and how to create one)
Mar 09, 2023
•
6 min read
AI
5 examples of how to use AI for SEO success
Feb 23, 2023
•
4 min read
Marketing
7 of the best B2B lead generation strategies to attract good-fit leads
Jan 31, 2023
•
5 min read
Video
Why you need to invest in video in 2023
Dec 22, 2022
•
7 min read
Strategy
Behind every great contract manufacturer is a great marketing plan
Nov 29, 2022
•
5 min read
Content
How to create a strong brand message and attract right-fit customers
Nov 22, 2022
•
4 min read
Content
How important is content marketing for manufacturers?
Nov 09, 2022
•
7 min read
Content
How to set SMART goals for content marketing
Sep 14, 2022
•
6 min read
Strategy
How to develop buyer personas for manufacturing
Aug 31, 2022
•
8 min read
Sales
7 telltale signs you need a new B2B CRM solution
Aug 24, 2022
•
8 min read
Websites
What is Growth-Driven Design and what are the benefits?
Jul 12, 2022
•
6 min read
Marketing, Content
What does the future of keyword research look like?
Jun 29, 2022
•
5 min read
Content
How a B2B content marketing agency can help you meet your goals
Jun 24, 2022
•
7 min read
Sales
How to boost B2B sales and drive revenue with digital selling
Jan 13, 2021
•
5 min read
Brand
The happy customer - why a positive brand experience is everything
Oct 26, 2020
•
5 min read
Brand
How to tell a brand story that people will love
Aug 18, 2020
•
5 min read
Websites
B2B companies can create a memorable digital experience for customers
Jul 28, 2020
•
7 min read
All posts
Next