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Katie Hughes
Katie writes content for Equinet and our clients. She has a degree in Psychology and a background in qualitative research.
Blog
Articles and insights by Equinet Media.
Topics
Content Marketing
Marketing
Content
Social Media
Writing Tips
Strategy
Video
Search/SEO
Brand
Marketing Strategy
Sales
Manufacturing
Design
Email Marketing
Websites
Professional Services
SaaS
Business Growth
Research
Technology
Images
Account Based Marketing
GDPR
AI
Buyer Personas
Buyer's Journey
Content
Why you need a content strategy framework (and how to create one)
Mar 09, 2023
•
6 min read
AI
5 examples of how to use AI for SEO success
Feb 23, 2023
•
4 min read
Marketing
7 of the best B2B lead generation strategies to attract good-fit leads
Jan 31, 2023
•
5 min read
Video
Why you need to invest in video in 2023
Dec 22, 2022
•
7 min read
Marketing Strategy
Behind every great contract manufacturer is a great marketing plan
Nov 29, 2022
•
5 min read
Content
How to create a strong brand message and attract right-fit customers
Nov 22, 2022
•
4 min read
Content
How important is content marketing for manufacturers?
Nov 09, 2022
•
7 min read
Content
How to set SMART goals for content marketing
Sep 14, 2022
•
6 min read
Manufacturing
How to develop buyer personas for manufacturing
Aug 31, 2022
•
7 min read
Strategy
7 signs you need a new B2B CRM solution
Aug 24, 2022
•
5 min read
Websites
What is Growth-Driven Design and what are the benefits?
Jul 12, 2022
•
6 min read
Marketing, Search/SEO
What does the future of keyword research look like?
Jun 29, 2022
•
5 min read
Content Marketing
How a B2B content marketing agency can help you meet your goals
Jun 24, 2022
•
7 min read
Sales, Marketing Strategy
How to get sales and marketing working together effectively
Jun 24, 2021
•
4 min read
Sales
How to boost B2B sales and drive revenue with digital selling
Jan 13, 2021
•
5 min read
Brand
The happy customer - why a positive brand experience is everything
Oct 26, 2020
•
5 min read
Brand
How to tell a brand story that people will love
Aug 18, 2020
•
5 min read
Websites
B2B companies can create a memorable digital experience for customers
Jul 28, 2020
•
7 min read
Buyer's Journey
The psychology of customer delight
Jul 07, 2020
•
5 min read
Websites
HubSpot's CMS Hub: what does it mean for Marketing Managers?
May 06, 2020
•
6 min read
Content Marketing
The best Earth Day 2020 marketing campaigns
Apr 22, 2020
•
6 min read
Content Marketing, Marketing Strategy
Why B2B marketers must adopt a growth marketing mindset
Apr 08, 2020
•
5 min read
Marketing Strategy
Marketing tips for businesses during the coronavirus outbreak
Mar 31, 2020
•
4 min read
How long should your blog posts be in 2020?
Mar 18, 2020
•
5 min read
Marketing Strategy
Influencer marketing: to trust or not to trust?
Jan 22, 2020
•
5 min read
Marketing, Content
How to convert your blog readers into leads
Jan 08, 2020
•
4 min read
Content Marketing, Brand
Brands as media publishers: 5 things we've learned in 2019
Dec 16, 2019
•
5 min read
Research
How to create an effective discussion guide for B2B research
Dec 12, 2019
•
4 min read
Marketing Strategy
StoryBrand framework and how can it transform your marketing
Dec 09, 2019
•
4 min read
Marketing, Marketing Strategy
What is conversational marketing and how does it fit with inbound?
Nov 29, 2019
•
5 min read
All posts
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