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    What you missed this April Fools Day

    Jeremy Knight
    Apr 02, 2018
    read-clock 1 min read

    As a marketer, I love April Fools Day. I enjoy seeing what crazy ideas marketing departments have come up with to trick unsuspecting customers into believing the unbelievable.

    One of my favourite pranks from my Facebook feed was the revelation that the Greater Manchester region was to be extended west to include Warrington, Blackburn, Macclesfield and some areas of Liverpool. You can imagine how popular this was with the locals.  Another favourite was a local music festival Daxtonbury announcing the entire festival was to be silent with all music played via individual headsets. 

    As April Fools Day fell on Easter Sunday and people were perhaps a little busy stuffing their faces with chocolate to notice, here is a round-up of some of the more genius campaigns from large, well-known brands. 

    One which didn't make the list below was the Lego hoover. As a mother, this is the one I wish was true.

     

    The world is on April Fools’ Day watch, as newspapers, obscure tech companies and general pranksters attempt to pitch you carefully crafted “fake news”.

    Jeremy Knight

    Written by Jeremy Knight

    MD & Founder

    With two decades of B2B publishing under his belt, including a highly commended nod for Real Deals’ Publisher of the Year at the PPA in 2003, Jeremy Knight launched Equinet Media in 2009 to empower clients to become publishers in the new media age. As a certified HubSpot trainer and StoryBrand guide, he’s a fierce guardian of Equinet’s core values, steering the firm’s exclusive support for contract manufacturers across three continents. Passionate about sustainable growth, Jeremy is committed to helping clients build robust pipelines that foster confidence and enable scalable success. You can find Jeremy on LinkedIn.