RESOURCE LIBRARY
A collection of growth marketing guides for contract manufacturers
THE UNSUNG HEROES OF MANUFACTURING
Discover how to stand out, power your pipeline, and improve margins.
                
                B2B
                
                MANUFACTURING MARKETING
                
              
            The manufacturer’s guide to developing a marketing strategy focused on growth.
BRAND POSITIONING
Learn how to elevate your brand strategy with our guide to Brand Positioning.
                
                ACCOUNT 
BASED MARKETING
                
              
            Understand the process of targeting key accounts for your business.
SALES & MARKETING ALIGNMENT
Explore the rise of RevOps and why it is essential to align sales and marketing.
SALES ENABLEMENT
Learn how the importance of creating meaningful content in the sales cycle.
DEVELOPING A CONTENT STRATEGY FRAMEWORK
Why you need a content strategy and how you go about implementing it.
                
                B2B 
 
                
                RESEARCH CONTENT
                
              
            How to do proprietary research to create powerful content assets you own.
                
                GROWTH 
 
                
                DRIVEN 
DESIGN
                
              
            Discover why traditional website building raises more questions than answers.
                
                VIDEO 
 
                
                MARKETING SOLUTIONS
                
              
            Learn the various approaches to producing compelling inbound marketing videos.
                
                CRM 
                
                OPTIMISATION
                
              
            Explore the value of building your business through your CRM platform.
                
                DEVELOPING 
                
                B2B BUYER PERSONAS
                
              
            A guide to creating in-depth buyer personas and why it matters.
INBOUND MARKETING
Double down on how you get found by people looking for what you do.
                
                REVENUE OPERATIONS
 
                
                AKA REVOPS
                
              
            Turn your entire business into a well-oiled revenue-generating machine.
THE SEVEN EXISTENTIAL THREATS
Prepare for and escape the threats to growth.
THE SEVEN COMMON MISTAKES
Avoid the bear traps of a changing sales and marketing landscape.
