inbound Programmes and Pricing

Pricing
pricing
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Example Programme #1

This is an example illustration of a programme for a small businesses, typically £1m - £5m, looking to get started with inbound marketing.

40 points per month

£3,500
per month

Typically Includes:

  • 4 Blogs/Month
  • Blog promotion
  • Social updates
  • Social monitoring
  • On-page SEO
  • 1 eBook/Quarter
  • 1 Standard video/Quarter
  • 1 Conversion path/Quarter
  • 1 Workflows/Quarter
  • 1 Training module/Quarter
  • Re-engagement emails
  • Keyword research
  • Monthly newsletter
  • Weekly client calls
  • Monthly backlog meetings
  • Quarterly Reviews

Example Programme #2

This programme is an example of what a company, typically >£5m+, would require if looking for significant improvement in their online marketing. 

60 points per month

£5,250 
per month

Typically Includes:

  • 6 Blogs/Month
  • Blog promotion
  • Social updates
  • Social monitoring
  • On-page SEO
  • 2 eBooks/Quarter
  • 2 Standard videos/Quarter
  • 2 Conversion paths/Quarter
  • 2 Workflows/Quarter
  • 2 Training modules/Quarter
  • Re-engagement emails
  • Keyword research
  • Monthly newsletter
  • Weekly client calls
  • Monthly backlog meetings
  • Quarterly Reviews

Example Programme #3

A company looking at a programme like this would likely be a >£10m+ organisation looking for full support and a significant content calendar. 

90 points per month

£7,000 
per month

Typically Includes:

  • Includes 10 bonus points
  • 8 Blogs/Month
  • Link building
  • Blog promotion
  • Social updates
  • Social monitoring
  • On-page SEO
  • 2 eBooks/Quarter
  • 2 Standard video/Quarter
  • 2 Conversion path/Quarter
  • 2 Workflows/Quarter
  • 1 Webinar/Quarter
  • In-person event support
  • Monthly Training
  • Re-engagement email
  • Keyword research
  • Monthly newsletter
  • Advanced website updates
  • Weekly client calls
  • Monthly backlog
  • Quarterly Reviews
  • 10 Bonus Points/Quarter

Example Programme #4

This programme would work for a company looking for rapid acceleration in the generation of leads and sales with tight timelines and significant goals. 

140 points per month

£10,500
per month

Typically Includes:

  • Includes 20 bonus points
  • 12 Blogs/Month
  • Link building
  • Blog promotion
  • Social updates
  • Social monitoring
  • On-page SEO
  • 2 eBooks/Quarter
  • 2 Standard video/Quarter
  • 1 Premium video/Quarter
  • 1 animated video/Quarter
  • 2 Conversion path/Quarter
  • 2 Workflows/Quarter
  • 1 Webinar/Quarter
  • In-person event support
  • Monthly Training
  • Re-engagement emails
  • Keyword research
  • Weekly newsletter
  • Advanced website updates
  • Weekly client calls
  • Monthly backlog
  • Quarterly Reviews
  • 20 Bonus Points/Quarter
View the Inbound Revenue Calculator
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Your Inbound Strategist

All Programmes have an Inbound Strategist who leads analysis and direction including involvement in your monthly Backlog meetings and Quarterly Reviews.

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Monthly Reports and Scorecard

We provide each client with a monthly activity and outcome report to help benchmark progress and update management.

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Quarterly Reviews

Every 90 days we reset the clock. We review targets and goals for the past quarter and agree the strategic direction , goals and priorities for the next quarter.

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How we work

We work in quarterly cycles and with quarterly goals with a three-month break clause on our contract with you. Retainer pricing can be reviewed every quarter.

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Your Inbound Marketing Team

Every client has a full implementation team lead by their Inbound Marketing Consultant including a Content Editor, Developer, Designer, and Inbound Coordinator.

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Monthly Backlog Meetings

Your Inbound Marketing Consultant and Inbound Strategist will run an online Backlog meeting with you each month to review progress and plan the next month.

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Point Pricing

Equinet uses point pricing where all services are graded based on effort and value to your business. So you never pay for inefficiency. Every new client gets our Points Catalogue.

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The HubSpot requirement

We only work with clients who have or are prepared to acquire HubSpot. Our work is based on your business goals and we need this technology to deliver those outcomes.

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FREE Inbound Marketing Strategy Review

Looking for feedback on your set-up and want to know if inbound marketing will grow your business? Take the first step and arrange a 30-minute consultation at a time to suit you.

Book now