How to really prove the ROI of marketing. As a marketer, you work tirelessly to map and measure across a whole range of metrics.
But when you are up against studies showing that over 70% of executives question whether marketing drives demand and revenue, you have to make sure you can prove the ROI of your marketing efforts.
Do you know which metrics really matter to your boss? With this tip sheet, we share six metrics that do.
In this brief tip sheet, you will find:
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