“The quality of our traffic and leads is now much higher. I believe in Equinet’s approach and the effectiveness of inbound marketing.”

Joe Byrne - CEO

Cognidox-HomeScreen-Equinet-Media

INDUSTRY: SaaS

Their problem

Leads weren’t converting. They needed a new website and a programme to drive growth. They already knew the value of inbound marketing but needed an experienced agency to implement and execute the programme. 

The results

Within 24 months, website traffic rose 245%, MQLs increased by 400% with 80% conversion. Company turnover has doubled. Google page one ranking is up 800% and the company has successfully launched in new markets.

Traffic

245%
Increase

(Within 24 months)

MQLs

400%
Increase

(Within 24 months)

Revenue

100%
Increase

(Within 24 months)

 

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Cognidox’s journey.

A customer case study

Cognidox’s CEO had worked with Equinet on two previous occasions. The initial engagement saw web traffic rise 2,000% ahead of a trade sale to a multinational acquirer. He knew how effective inbound marketing could be and secured internal agreement to buy a HubSpot licence on arriving at Cognidox. What he needed, was an agency to execute.

The priority was a new website to professionalise Cognidox’s look, feel and standing in the document management and product control development ‘space’. The strategy had to drive qualified leads, generate demand for demos, support conversions and an aggressive business growth plan.

case study

Decisions made

Positon Cognidox as nimble world-class document management and project control software platform for enterprise businesses. And break into the medical device market.

  • Refresh the corporate ID
  • Develop and implement a solid inbound growth strategy
  • Create an editorial plan and industry-leading content
  • Drive a steady flow of demo requests
  • Incorporate video and animation to bring the story to life
case study

Outputs

Equinet is responsible for devising and implementing the strategy including editorial programme, producing and promoting blogs and eBooks. SEO, Social, email marketing, the website, video testimonials, animation and design.

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testimonial

“Equinet and inbound are key tools in my sales and marketing toolbox today.”

Joe Byrne, CEO - Cognidox

Next Steps.

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