Results - Cognidox

INDUSTRY: SaaS

Their problem

Leads weren’t converting. They needed a new website and a programme to drive growth. They already knew the value of inbound marketing but needed an experienced agency to implement and execute the programme.

The results

Within 24 months, website traffic rose 245%, MQLs increased by 400% with 80% conversion. Company turnover has doubled. Google page one ranking is up 800% and the company has successfully launched in new markets.

Cognidox’s journey.

A customer case study

Cognidox’s CEO had worked with Equinet on two previous occasions. The initial engagement saw web traffic rise 2,000% ahead of a trade sale to a multinational acquirer. He knew how effective inbound marketing could be and secured internal agreement to buy a HubSpot licence on arriving at Cognidox. What he needed, was an agency to execute.

The priority was a new website to professionalise Cognidox’s look, feel and standing in the document management and product control development ‘space’. The strategy had to drive qualified leads, generate demand for demos, support conversions and an aggressive business growth plan.

Decisions made

Positon Cognidox as nimble world-class document management and project control software platform for enterprise businesses. And break into the medical device market.

Refresh the corporate ID
Develop and implement a solid inbound growth strategy
Create an editorial plan and industry-leading content
Drive a steady flow of demo requests
Incorporate video and animation to bring the story to life

Outputs

Equinet is responsible for devising and implementing the strategy including editorial programme, producing and promoting blogs and eBooks. SEO, Social, email marketing, the website, video testimonials, animation and design.