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Our 3-step growth plan:

Define your brand strategy & tech stack.

A plan for contract manufacturers with ambitious goals.

Define your:

Brand Positioning.

Position your brand for better customer reach and ideal customer outcomes.

Content strategy.

Better match content to ideal customers’ needs.

Optimised CRM.

How to build a single source of truth.

Strategic gameplan.

Put strategy before tactics and achieve your goals.

Design content that grows your reach & influence.

Joining dots between strategy, content, design and data.

Design your:

Content Marketing.

Create and distribute content to drive influence and profitable customer action.

Prime your website.

Design a business generation machine you can bank on.

Video production.

Build trust at every stage of the buyer's journey.

Graphic design.

Consistent on-brand design across your business that builds trust.

Deliver campaigns that drive your growth.

Meet your goals and maximise your potential.

Deliver your:

Inbound marketing.

Get found by people who are looking for what you do.

Sales enablement.

Create content to supports sales at each step along the buyer's journey.

Account-based marketing.

Target key accounts and win best-fit new business.

Customer services.

Reduce customer churn and increase customer satisfaction.

We’ve added over £20M of new business in the last three years and now convert two thirds of all inbound leads to customers.

Neil Sharp - Marketing Director

JJSHomeVisual

The problem.

The business wanted a revitalised strategy to break through the £30m sales barrier, grow website traffic and leads and find a new, more powerful way of marketing and turning leads in to customers.

The results.

They added £20m in additional sales and are now focused on a new £100m milestone. Website traffic has risen 10x, lead generation has increased 18x, and the business now converts 60% of customer enquiries pursued.

The customer.

JJS Manufacturing is a highly successful industrial electronic manufacturing specialist. It offers high value, low-risk end-to-end sourcing, procurement, manufacture and supply chain solutions to UK and overseas customers.

Traditional marketing including cold calling wasn’t working and the business wanted a new strategy to break the £30m sales ceiling. They wanted to drive considerable growth and to be able to focus time and effort on qualified leads with high conversion rates.

Decisions made.

  • Pursue an inbound and content-led marketing strategy
  • Utilise HubSpot and work with Equinet
  • Make JJS Manufacturing a ‘go-to’ and helpful resource in their chosen markets
  • Create insightful content to address key issues across the buyer’s journey
  • Change the may they communicate and engage with customers and prospects
  • Use HubSpot Marketing and HubSpot Sales to drive business growth
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Take your first step to success now.

TALK TO US

Or download The Unsung Heroes of Manufacturing eBook to learn more.

Outputs.

Equinet, working closely with the JJS team, is responsible for planning and delivery of marketing outputs including the website, blogs, content strategy, keywords, SEO, sales literature and support, email marketing, video and exhibition design. This is a joined-up approach that helps align all JJS Manufacturing stakeholders (marketing, sales, operating, service) and focus attention on core day to day business and conversion of qualified leads and enquiries within a prioritised, considered and justified brand and content strategy.

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Content created for JJS Manufacturing.

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