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Case Study
At the forefront of office design
100%
In web sessions
54%
Web-generated leads
45%
In email CTR
Insightful Environments decided to invest in HubSpot and an inbound marketing strategy and wanted an agency that could deliver a mix of brand, content and creativity linked to their business goals.
The Company
Insightful Environments decided to invest in HubSpot and an inbound marketing strategy and wanted an agency that could deliver a mix of brand, content and creativity linked to their business goals.
The problem
Management wanted a new website to reflect that IE is a workplace design consultancy as much as it is a furniture supply chain solution. The new site had to be better at converting visitors to customers and extending existing relationships.
The Outcome
Insightful Environments were on a mission to be recognised by architects, designers and customers as a leading integrated furniture and workplace design consultancy. They wanted a harder-working website to accurately reflect market positioning, resonate with personas, and be better at converting traffic into enquiries and ultimately, sales.






Digital Content
Have you got the in-house skills to create high-quality, engaging content across various platforms? From social media posts and blog articles to videos and infographics, compelling content helps businesses build brand awareness, establish credibility, and foster meaningful connections with their customers.
Industry:



Website Design
A well-designed website acts as your virtual storefront, making a powerful statement about who you are and what you stand for. It’s a beacon to visitors across the digital landscape to visit. find out more about your services and access your resources. The interplay between website design and personalised content serving is crucial for attracting, engaging, and retaining customers, driving conversions and business growth.
Are you ready to turn your B2B manufacturing website into a user-converting, lead-generating, sales-optimising machine?
Industry
Workplace Design

Experience Design
What happens when you meet your customers in the real world? How does your brand look and feel when they visit your stand at an exhibition or come to your factory for a tour? It can make a powerful statement about who you are and what you stand for in the world. It should be rendered consistently wherever it appears, but real-world branding can bring your message to life in unexpected ways.
Industry:

"I have quickly come to trust Equinet and have been especially impressed with how quickly they understood our business and the quality of their content."
Dave Revis, Head of Marketing
The Results
web sessions rose 100%
Persona and brand workshops, keyword research, SEO planning, new website, database management and segmentation, email and eNewsletter workflows and all blogs, eBooks, assets and video. In addition, Equinet provide ongoing training and tailored support ensuring that IE’s sales and business development teams can take full advantage of the information and tools available through the HubSpot CMS.
Within just 6 months, web sessions rose 100%, web-generated leads were up 54%, the LinkedIn audience rose 60%+ and email click-throughs hit 45% as new contacts and existing customers responded to the content and eBooks.
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