Insightful Environments Case Study

80% traffic increase

in 10 months

146% lead increase

in 10 months

143% revenue increase

year on year

The problem

Management wanted a new website to reflect that IE is a workplace design consultancy as much as it is a furniture supply chain solution. The new site had to be better at converting visitors to customers and extending existing relationships.

The results

Within just 6 months, web sessions rose 100%, web-generated leads were up 54%, the LinkedIn audience rose 60%+ and email click-throughs hit 45% as new contacts and existing customers responded to the content and eBooks.

The customer

Insightful Environments were on a mission to be recognised by architects, designers and customers as a leading integrated furniture and workplace design consultancy. They wanted a harder-working website to accurately reflect market positioning, resonate with personas, and be better at converting traffic into enquiries and ultimately, sales.

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Decisions made

Use content marketing to extend customer relationships and reflect insights

Invest in HubSpot Marketing and Sales Software and Equinet know-how

Use email and segmented content to convey insights and best practice

Build new and wider contacts across existing customers and new prospects

Produce great content to drive engagement, reputation and the visitor experience

Persona and brand workshops, keyword research, SEO planning, new website, database management and segmentation, email and eNewsletter workflows and all blogs, eBooks, assets and video. In addition, Equinet provide ongoing training and tailored support ensuring that IE’s sales and business development teams can take full advantage of the information and tools available through the HubSpot CMS.

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