TALK TO US

Our 3-step growth plan:

Define your brand strategy & tech stack.

A plan for contract manufacturers with ambitious goals.

Define your:

Brand Positioning.

Position your brand for better customer reach and ideal customer outcomes.

Content strategy.

Better match content to ideal customers’ needs.

Optimised CRM.

How to build a single source of truth.

Strategic gameplan.

Put strategy before tactics and achieve your goals.

Design content that grows your reach & influence.

Joining dots between strategy, content, design and data.

Design your:

Content Marketing.

Create and distribute content to drive influence and profitable customer action.

Prime your website.

Design a business generation machine you can bank on.

Video production.

Build trust at every stage of the buyer's journey.

Graphic design.

Consistent on-brand design across your business that builds trust.

Deliver campaigns that drive your growth.

Meet your goals and maximise your potential.

Deliver your:

Inbound marketing.

Get found by people who are looking for what you do.

Sales enablement.

Create content to supports sales at each step along the buyer's journey.

Account-based marketing.

Target key accounts and win best-fit new business.

Customer services.

Reduce customer churn and increase customer satisfaction.

I have quickly come to trust Equinet and have been especially impressed with how quickly they understood our business and the quality of their content.

David Revis - Head of Marketing

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The problem.

Management wanted a new website to reflect that IE is a workplace design consultancy as much as it is a furniture supply chain solution. The new site had to be better at converting visitors to customers and extending existing relationships.

The results.

Within just 6 months, web sessions rose 100%, web-generated leads were up 54%, the LinkedIn audience rose 60%+ and email click-throughs hit 45% as new contacts and existing customers responded to the content and eBooks.

The customer.

Insightful Environments were on a mission to be recognised by architects, designers and customers as a leading integrated furniture and workplace design consultancy. They wanted a harder-working website to accurately reflect market positioning, resonate with personas, and be better at converting traffic into enquiries and ultimately, sales.

Decisions made.

  • Use content marketing to extend customer relationships and reflect insights
  • Invest in HubSpot Marketing and Sales Software and Equinet know-how
  • Use email and segmented content to convey insights and best practice
  • Build new and wider contacts across existing customers and new prospects
  • Produce great content to drive engagement, reputation and the visitor experience
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Take the first step.

TALK TO US

Or download a copy of The Unsung Heroes of Manufacturing and see why it matters.

Outputs.

Persona and brand workshops, keyword research, SEO planning, new website, database management and segmentation, email and eNewsletter workflows and all blogs, eBooks, assets and video. In addition, Equinet provide ongoing training and tailored support ensuring that IE’s sales and business development teams can take full advantage of the information and tools available through the HubSpot CMS.

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Content created for Insightful Environments.

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