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Manufacturing sales and marketing teams: where’s your AI roadmap?

Osian Barnes

4 min read

Growth Marketing

Establishing successful growth marketing campaigns requires a thorough understanding of what you need to achieve.

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Full-spectrum Strategies from Inbound to Outbound

The value of a balanced approach.

Inbound marketing for contract manufacturers can position your brand to prospects when they are in the market for your services.

Account-based marketing for contract manufacturers can target ideal customers who will benefit most from your services.

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How we deliver
quarterly campaigns

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AN AGILE PERSPECTIVE

Growth marketing strategies thrive on agility and adapting to real-world change. We ensure that your campaigns are appropriately adaptable, resource-efficient, and data-driven with weekly consultations.

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A QUARTERLY CADENCE

We foster data-driven campaigns that follow a quarterly cadence. This routine supports continual improvement through performance benchmarking and analytics. Each quarter we review results and prioritise new objectives.

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TECH-STACK OPTIMISATION

Optimising your technology stack is crucial to developing data-driven campaigns. We ensure that your martech supports your business processes and delivers valuable insights to inform decision-making.

Aligning sales and marketing is crucial for B2B success, and ABM offers a powerful solution. It unites both teams under shared goals, boosting efficiency and impact.

ABM targets key accounts with tailored strategies. Unlike inbound marketing, which casts a wide net, ABM aims to generate significant opportunities with ideal customers. These target accounts are engaged through highly customised marketing to meet their unique needs and decision-making processes.

Adopting this unified approach supports overall business growth objectives, ensuring that every effort is maximised for impact and ROI. However, it requires a robust tech stack to support precise targeting, real-time analytics, and seamless team communication.

By integrating advanced CRM systems, marketing automation tools, data analytics, and market platforms, you can enhance your engagement, streamline your operations, and deliver meaningful, personalised experiences at scale, turning ABM strategies into measurable success. Learn more about ABM here.

Inbound marketing is an approach for getting found by people looking for what you do. It is a programme that informs and educates, acquires permission, builds audiences, and compels prospects to take action.

This buyer-centric methodology focuses on your ideal customer's interests, fears, and aspirations at each stage of their buyer's journey. By showing that you understand and empathise with their pain, you layer content and experiences that position your company as the guide to help them solve their problem.

With the right inbound marketing agency, continuous improvement is an agile process. Data and experimentation power the customer insights that inform more relevant and remarkable experiences, creating an inbound-based framework that delivers right-fit opportunities.

Building on the brand strategy foundation established at the “Define” phase of our framework, we turn our attention to the buyer's journey and identify key moments where your brand needs to show up for your customers.

We then assess how to tailor your messaging to answer their most pressing questions at each stage and how to position and market your brand to create ongoing brand awareness that guides them throughout their purchasing journey.

Data is a hot commodity today that provides immense value to businesses. In this data-first world, you can’t afford to be making decisions based on assumptions alone — the reality is you can’t mend what you can’t measure.

Our B2B marketing campaigns are data-driven, focusing on tracking and improving performance from initial engagement to final conversion. We use analytics to monitor cross-channel engagement and adjust strategies accordingly, employing metrics like keyword footprints, engagement time, downloads, and social activity alongside setting clear KPIs to evaluate our campaign's effectiveness accurately.

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