When it comes to website redesign, many businesses fail to focus on the most important considerations: yes, your site does need to be responsive today; and no, SEO is not dead, as many will claim. Of course, you need high quality content and it is imperative that you protect the best-performing elements of your existing site.
But more important than this, your site needs to be about your customer first, not your services, features and benefits.
At all costs you need to avoid treating your website redesign as an aesthetic, PR or propaganda exercise – three examples of what Hubspot defined as the Ten Terrible Reasons to Redesign Your Website!
People are visiting your site from multiple devices. A significant proportion of your traffic is already from mobile - and those mobile visitors do care, make no mistake. If your website's not working on major platforms and devices you are quite literally ignoring potential customers.
If your website is not helping your business, it’s not working. If it's not attracting the right people, at the right time, and converting them to leads and sales, and it's not current and easy to use, then maybe it's time for a website redesign.
The HubSpot CMS is fully integrated with the HubSpot marketing platform making websites built on it maximally effective as the core of inbound marketing programmes.
If you're a business that isn't quite ready to handle the growth that inbound marketing can deliver but need a new website, Equinet can build you one that is "inbound-ready" for when you are.
To discuss how Equinet can help you with a website redesign, especially as part of an Inbound marketing programme, contact us for a free, no-strings consultation.