Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaign Delivery
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Discovery Call
Growth Plan Quiz
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Brand Positioning
Content Strategy
Buyer Personas
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
CRM Optimisation
Deliver
Discover how to implement digital campaigns.
Inbound Marketing
ABM
Sales Enablement
Sales & Marketing
Discover how to stand out, power your pipeline, and improve margins.
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
About Equinet
Equinet's Journey
Meet the Team
Get in touch
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Discovery Call
Jeremy Knight
Jeremy spent 20 years as a B2B publisher, targeting the venture capital, private equity & fast growth business sectors before launching Equinet Media.
Blog
Articles and insights by Equinet Media.
Topics
Content
Marketing
Strategy
Brand
Sales
Video
Websites
AI
Content
How to make your content featured snippet friendly
Sep 26, 2018
•
4 min read
Sales
Why you need to ditch the funnel and adopt a flywheel
Sep 21, 2018
•
4 min read
Content
How to ensure your B2B blog posts hit the spot
Sep 13, 2018
•
3 min read
8 common video campaign mistakes to avoid
Sep 12, 2018
•
5 min read
Are smartphones disempowering the iGen generation?
Sep 06, 2018
•
2 min read
Sales
How to grow your business with the HubSpot Growth Stack
Sep 05, 2018
•
7 min read
When is the prime time to share B2B video on social?
Aug 29, 2018
•
4 min read
Content
Content vs. Copy: What's the difference?
Aug 20, 2018
•
6 min read
Procrastinators, Rejoice!
Aug 15, 2018
•
3 min read
Marketing, Content
What can the rise of video teach us about great writing?
Aug 15, 2018
•
3 min read
Video
How to improve every stage of your video production process
Aug 14, 2018
•
6 min read
Marketing
How to stop Facebook algorithm changes affecting your business page
Aug 09, 2018
•
4 min read
•
Comments (1)
Are your landing pages GDPR-compliant?
Aug 07, 2018
•
5 min read
Video
Video Marketing: How to create animated whiteboard video
Aug 06, 2018
•
5 min read
Content
8 easy visual content ideas for B2B blogs
Aug 02, 2018
•
5 min read
Content
How to write case studies that convert
Jul 27, 2018
•
4 min read
How to improve Facebook video engagement metrics
Jul 25, 2018
•
5 min read
Content
Okay Google, tell me how to optimise for voice search
Jul 23, 2018
•
4 min read
Video
A quick guide to length for social media video
Jul 20, 2018
•
5 min read
Content
SEO: How are things changing in 2018?
Jul 12, 2018
•
7 min read
•
Comments (1)
Video
What are the top video marketing trends this year?
Jul 11, 2018
•
5 min read
Content
Why topic clusters matter for manufacturing SEO in 2018
Jul 05, 2018
•
3 min read
Websites
How to optimise images for better B2B website speed
Jul 03, 2018
•
5 min read
Content
How to write B2B blogs that are voice search friendly
Jun 28, 2018
•
5 min read
•
Comments (1)
Marketing
How to write email subject lines your subscribers can't help but click
Jun 27, 2018
•
7 min read
Marketing
6 conversion mistakes that could be costing you valuable leads
Jun 21, 2018
•
6 min read
Content
What are the best AI tools for B2B blogs?
Jun 18, 2018
•
5 min read
•
Comments (2)
Marketing
Photo album inspiration for social marketing on Facebook
Jun 13, 2018
•
5 min read
Content
How to retain your SEO equity during a site migration
Jun 12, 2018
•
6 min read
Content
12 go-to content creation ideas for the manufacturing sector
Jun 07, 2018
•
4 min read
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