Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaign Delivery
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Discovery Call
Growth Plan Quiz
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Brand Positioning
Content Strategy
Buyer Personas
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
CRM Optimisation
Deliver
Discover how to implement digital campaigns.
Inbound Marketing
ABM
Sales Enablement
Sales & Marketing
Discover how to stand out, power your pipeline, and improve margins.
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
About Equinet
Equinet's Journey
Meet the Team
Get in touch
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Discovery Call
Jeremy Knight
Jeremy spent 20 years as a B2B publisher, targeting the venture capital, private equity & fast growth business sectors before launching Equinet Media.
Blog
Articles and insights by Equinet Media.
Topics
Content
Marketing
Strategy
Brand
Sales
Video
Websites
AI
Websites
How to write high-converting CTAs
Jun 07, 2018
•
6 min read
How to quickly crop images for your marketing blog
Jun 01, 2018
•
5 min read
Sales
Top 5 HubSpot sales tools, and why you need them
May 31, 2018
•
5 min read
What marketers can learn from Joe Wicks
May 31, 2018
•
4 min read
Content
Why tone of voice matters in blogging for manufacturing
May 29, 2018
•
4 min read
Is it time to consider an accounts based marketing strategy?
May 24, 2018
•
4 min read
How to find powerful images for your B2B marketing blog
May 23, 2018
•
5 min read
Have you carried out these final GDPR checks?
May 17, 2018
•
7 min read
C'mon, Kim. What's your secret?
May 10, 2018
•
3 min read
Sales
Why lead response time is still key in 2018
May 08, 2018
•
5 min read
Video
How to convert more leads using landing page video
May 03, 2018
•
5 min read
3 considerations for your SaaS content marketing strategy
May 02, 2018
•
7 min read
Content
A guide to SEO copywriting best practices in 2018
Apr 18, 2018
•
6 min read
Marketing
How to use inbound marketing to make B2B trade shows successful
Apr 17, 2018
•
5 min read
6 video formats perfect for your social media strategy
Apr 11, 2018
•
4 min read
6 inbound mistakes to avoid in SaaS marketing
Apr 10, 2018
•
4 min read
Video
Why video marketing is not just about stunning visuals
Apr 09, 2018
•
4 min read
Marketing, Content
How to create a content marketing plan for your manufacturing company
Apr 06, 2018
•
4 min read
How to become a thought leader in the technology sector
Apr 04, 2018
•
5 min read
Video
5 tips for working with a video marketing agency
Apr 03, 2018
•
4 min read
What you missed this April Fools Day
Apr 02, 2018
•
1 min read
Video
8 ways video thrives in social media marketing campaigns
Mar 22, 2018
•
5 min read
Marketing
3 reasons why inbound works for manufacturing marketing
Mar 20, 2018
•
4 min read
Delight your SaaS customers with video support
Mar 16, 2018
•
5 min read
5 Top Twitter Tips
Mar 15, 2018
•
4 min read
Content
How to master content promotion for manufacturing
Mar 15, 2018
•
5 min read
Marketing, Strategy
How to use social listening to shape your B2B buyer personas
Mar 13, 2018
•
5 min read
Video
Video marketing: how to generate leads with CTAs
Mar 09, 2018
•
5 min read
Content
5 ways to repurpose content to boost your web traffic
Mar 07, 2018
•
4 min read
•
Comments (1)
Content
How topic clusters are redefining SEO in marketing for manufacturing
Feb 27, 2018
•
4 min read
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