Define a solid foundation for the digital transformation of the front end of your business.

Pair human creativity with machine intelligence for content that converts, ranks, and evolves continuously.

Discover how GenAI is enhancing B2B marketing with real-time personalisation and optimisation.

Win sustainably with smarter pipelines, sales enablement, customer support, and lasting growth.

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AUTHORS

Jeremy Knight

Managing Director

With over two decades in B2B publishing—covering fast-growth sectors like venture capital and private equity—Jeremy Knight helped launch Real Deals, earning a “highly commended” mention for Publisher of the Year at the PPA in 2003.

In 2009, he founded Equinet Media with a clear mission: empower clients to become publishers in the new media age. Guided by an “inch‑wide, mile‑deep” approach and a focus on measurable media brand assets, he laid the foundation for long-term marketing pipelines and sustainable growth.

Jeremy’s leadership is rooted in strategic marketing frameworks. As a certified HubSpot trainer and StoryBrand guide, he instils Equinet’s core values, which are anchored in inbound, ABM, and brand clarity across the team.

Today, Equinet works exclusively with contract manufacturers across three continents, delivering integrated marketing, sales, and customer service strategies that drive real-world impact.

Beyond the boardroom, Jeremy brings creativity to his business ethos, drawing on his background as a singer‑songwriter in British Colony, which sold over half a million records. That storyteller’s instinct now powers how he helps brands connect through message, media, and melody.

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AUTHORS

Eric Swain

Operations Director

With a background in marketing strategy, social media and mobile technologies, Eric helps our clients make meaningful sense of the brave new world.

With a background in marketing strategy, social media and mobile technologies, Eric helps our clients make meaningful sense of the brave new world.

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AUTHORS

Osian Barnes

Content Strategist

Osian Barnes is a Content Strategist at Equinet, with over 20 years shaping brands through bold marketing, compelling storytelling, and smart strategy. 

He’s delivered award-winning campaigns for Strongbow and launched M&S’s first loyalty app in the early 2000s. After pivoting into content creation for technology and manufacturing brands, he is now exploring powerful new ways for companies to connect and sell in the age of AI.

Osian crafts strategies that drive organic growth and authority by blending creative narrative with a data-driven focus on audience behaviour.

With a special interest in SEO and Generative Engine Optimisation (GEO), he is working on new ways to optimise and leverage brand awareness, while deepening engagement through highly targeted, multi-channel content.

Osian trained as a professional actor in the 1990s and worked for 10 years in theatre and radio, before seeing sense and getting a proper job.

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AUTHORS

Megan Clack

Content Strategist

With eight years of experience working in both corporate and agency environments, Megan is a seasoned content strategist who uses the art of storytelling to connect B2B brands with their audiences across every stage of the buyer’s journey.

With experience across FinTech, SaaS, professional services, and B2B manufacturing, Megan brings a sharp strategic perspective that drives measurable results through SEO-focused content and digital marketing campaigns.

Her work spans everything from topic cluster development and website copywriting to campaign content, social media, content management and coordination.

Her educational background includes a BA Degree in Dramatic Arts and several HubSpot certifications, and she is particularly interested in how AI can help businesses grow, often experimenting with its capabilities in her day-to-day responsibilities.

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AUTHORS

Katie Hughes

Content Strategist

Katie Hughes is a Content Strategist and Writer at Equinet Media. She develops data-informed content strategies that build brand authority and drive business growth.

This evidence-led approach is rooted in her six years in market research, where she led projects for household names like the BBC, turning complex audience insights into actionable recommendations that enhanced user engagement across their digital platforms.

A passion for storytelling, reignited during a stint living abroad, prompted her pivot into content marketing, where she now merges her analytical background with creative execution.

Forward-thinking and results-oriented, Katie embraces AI as a catalyst for innovation, using emerging tools to enhance creativity and deliver superior outcomes.

Her commitment to continuous learning ensures her skills stay at the forefront of the fast-evolving marketing landscape.

meet our content team

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JEREMY Knight

MD & Founder

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ERIC SWAIN

Co-Founder and 
Operations Director

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osian barnes

Content Strategist


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megan clack

Content Strategist


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KATIE HUghes

Content Strategist


Jeremy Knight Jeremy Knight
With two decades of B2B publishing under his belt, including a highly commended nod for Real Deals’ Publisher of the Year at the PPA in 2003, Jeremy Knight launched Equinet Media in 2009 to empower clients to become publishers in the new media age. As a certified HubSpot trainer and StoryBrand guide, he’s a fierce guardian of Equinet’s core values, steering the firm’s exclusive support for contract manufacturers across three continents. Passionate about sustainable growth, Jeremy is committed to helping clients build robust pipelines that foster confidence and enable scalable success. You can find Jeremy on LinkedIn.

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