Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaign Delivery
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Discovery Call
Growth Plan Quiz
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Brand Positioning
Content Strategy
Buyer Personas
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
CRM Optimisation
Deliver
Discover how to implement digital campaigns.
Inbound Marketing
ABM
Sales Enablement
Sales & Marketing
Discover how to stand out, power your pipeline, and improve margins.
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
About Equinet
Equinet's Journey
Meet the Team
Get in touch
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Discovery Call
Katie Hughes
Katie writes content for Equinet and our clients. She has a degree in Psychology and a background in qualitative research.
Blog
Articles and insights by Equinet Media.
Topics
Content
Marketing
Strategy
Brand
Sales
Video
Websites
AI
Content
What are vanity metrics and how do you make them more meaningful?
Jan 09, 2018
•
5 min read
Content marketing 2018: 60+ predictions
Dec 22, 2017
•
3 min read
Content
How to develop buyer personas for professional services
Dec 07, 2017
•
4 min read
Marketing, Content
Inbound Marketing and Content Marketing: What's the difference?
Nov 15, 2017
•
5 min read
•
Comments (1)
How to master analytics like Will Smith
Nov 03, 2017
•
3 min read
Marketing
How to create more successful landing pages
Oct 12, 2017
•
6 min read
Strategy, Content
How to master content creation in 4 simple steps
Oct 05, 2017
•
5 min read
Marketing
4 inbound marketing tactics to delight and retain your customers
Sep 19, 2017
•
4 min read
Content
The buyer persona questions your tech company needs to ask
Sep 01, 2017
•
5 min read
Content
How to map content to the B2B buyer journey
Aug 23, 2017
•
4 min read
Content
3 reasons blogging works for professional services
Aug 09, 2017
•
5 min read
Marketing, Content
The value of interviewing customers when defining buyer personas
Aug 03, 2017
•
5 min read
Content
Why user testing should be part of your website redesign
Jul 26, 2017
•
5 min read
Content
6 steps for taking your qualitative B2B research online
Jul 19, 2017
•
5 min read
Content
8 reasons to use an online qualitative approach for your B2B research
Jul 14, 2017
•
5 min read
•
Comments (2)
Content
B2B research: the importance of finding the story in the data
Jun 26, 2017
•
4 min read
Strategy
7 steps to online survey success for B2B research
Jun 13, 2017
•
5 min read
•
Comments (1)
Strategy
11 ways to make the most of qualitative research for B2B marketing
Jun 06, 2017
•
5 min read
Content
How to best use B2B research to create content
May 23, 2017
•
4 min read
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