Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaign Delivery
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Discovery Call
Growth Plan Quiz
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Brand Positioning
Content Strategy
Buyer Personas
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
CRM Optimisation
Deliver
Discover how to implement digital campaigns.
Inbound Marketing
ABM
Sales Enablement
Sales & Marketing
Discover how to stand out, power your pipeline, and improve margins.
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
About Equinet
Equinet's Journey
Meet the Team
Get in touch
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Discovery Call
Osian Barnes
Osian is part of content writing. With 15 years experience in sales and marketing he has worked on award-winning digital and conceptual campaigns.
Blog
Articles and insights by Equinet Media.
Topics
Content
Marketing
Strategy
Brand
Sales
Video
Websites
AI
Sales
Always be helping: 6 critical concepts for inbound sales
Aug 06, 2020
•
7 min read
Sales
MQL vs SQL; how to identify and convert prime prospects into sales leads
Jun 30, 2020
•
7 min read
Brand
B2B content marketing in the time of Coronavirus
Apr 23, 2020
•
7 min read
Marketing
BERT explained for marketers. Should Google's latest update worry you?
Nov 01, 2019
•
4 min read
Brand, Content
Lie back and think of your content marketing strategy
Sep 05, 2019
•
5 min read
Are these the best content marketing podcasts?
Jul 26, 2019
•
3 min read
Strategy
Demographics, psychographics and the ideal customer fit
Jul 02, 2019
•
3 min read
When is a bank not a bank? When it's a TV channel
May 30, 2019
•
3 min read
Content
Is voice search really relevant for B2B?
Apr 03, 2019
•
4 min read
Marketing
How thinking like a media publisher can revive your content strategy
Feb 08, 2019
•
5 min read
Content
Account Based Marketing: Don’t Believe the Hype Cycle
Nov 14, 2018
•
6 min read
The greatest infographic of all time
Nov 14, 2018
•
3 min read
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