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Inbound Marketing Age

What is TikTok and should I be using it for my business?

Written by Nicola Risi  |  21, November, 2019  |  0 Comments  Subscribe

Valued at $75 billion, and boasting over 500 million active users, it’s hard to ignore new kid on the block ‘TikTok’. It’s the video-sharing app that's the talk of the town, or at least, the talk of everyone between 16-24. 

So, should we, as marketers, be worried?

While the young are obsessed, the old are befuddled. And me? I sit somewhere in the middle. While I’m fast approaching 30, I 'get it' to some extent, but I'm still trying to understand the nonsensical lip-syncing videos that flood my newly downloaded TikTok feed. At the moment, it’s just highlighting a cross-generational friction.

I figured most of you probably sit in the same camp, with the same questions as me. What exactly is TikTok? Do I need to worry about it? Should I be on it? And will it help my business?

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B2B marketing to Gen Z? Really?

Written by Nicola Risi  |  23, October, 2019  |  0 Comments  Subscribe

You might not think this is a necessary read just yet. But as the adage goes: preparation prevents poor performance. And the way you plan the next five years of your business could be largely determined by new ideas, insights and preferences of the next generation: Generation Z.

Generation Z will account for over 30% of UK and European customers by 2020 and 40% of online customers. And with the oldest members of the cohort celebrating their 24th birthday, Gen Z are slowly creeping up the B2B ranks and may even be perched on a (remote) desk near you very soon.

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