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About
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Resources
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The Growth Plan
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About Equinet
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Blog
Articles and insights by Equinet Media.
Topics
Content Marketing
Inbound Marketing
Blogging
Social Media
Writing Tips
Strategy
Web Video
Search/SEO
Manufacturing
Design
Email Marketing
Inbound Sales
Marketing Strategy
Professional Services
SaaS
Websites
Business Growth
Brand Strategy
Research
Web design
Media brand
Technology
Images
2020
Sales enablement
Account Based Marketing
Brand Positioning
GDPR
brand publisher
Buyer Personas
Buyer's Journey
Content Strategy
Content writing
Conversion copy
Copywriting
CRM Optimisation
Generation Z
Media agency
Public speaking
brand community
AI
Augmented Reality
Customer Experience
HubSpot
Influencer Marketing
Marketing Agency
Millennials
Transport & Logistics
UX & UI Design
Virtual Meetings
Voice Search
ab testing
linkedin
AI
5 powerful AI copywriting use cases (and reasons why AI won’t replace writers)
Feb 08, 2023
•
6 min read
•
0
Inbound Marketing
7 of the best B2B lead generation strategies to attract good-fit leads
Jan 31, 2023
•
5 min read
•
0
Inbound Marketing
7 reasons why you can no longer afford to ignore marketing
Jan 23, 2023
•
5 min read
•
0
Inbound Marketing
6 key marketing metrics your boss actually cares about
Jan 12, 2023
•
5 min read
•
0
Brand Positioning
6 brand positioning tips for growth-hungry industrial marketers
Jan 05, 2023
•
5 min read
•
0
Web Video
Why you need to invest in video in 2023
Dec 22, 2022
•
7 min read
•
0
Inbound Marketing
8 undeniable benefits of inbound marketing for contract manufacturers
Dec 16, 2022
•
5 min read
•
0
Brand Positioning
How to write a world-beating brand positioning statement
Dec 09, 2022
•
5 min read
•
0
Brand Positioning
Why your contract manufacturing brand sucks and why it matters
Dec 07, 2022
•
5 min read
•
0
Marketing Strategy
Behind every great contract manufacturer is a great marketing plan
Nov 29, 2022
•
5 min read
•
0
Content Strategy
How to create a strong brand message and attract right-fit customers
Nov 22, 2022
•
4 min read
•
0
Content Strategy
How important is content marketing for manufacturers?
Nov 09, 2022
•
7 min read
•
0
Web design, 2020
9 essential website design tips for contract manufacturers
Sep 28, 2022
•
7 min read
•
0
Brand Positioning
How can a brand positioning map help your B2B strategy?
Sep 21, 2022
•
7 min read
•
0
Content Strategy
How to set SMART goals for content marketing
Sep 14, 2022
•
6 min read
•
0
Web design
9 B2B website best practices you can't ignore
Sep 07, 2022
•
11 min read
•
0
Manufacturing
How to develop buyer personas for manufacturing
Aug 31, 2022
•
7 min read
•
0
CRM Optimisation
7 signs you need a new B2B CRM solution
Aug 24, 2022
•
5 min read
•
0
Design
How to do an effective B2B website audit and improve your SEO
Aug 17, 2022
•
5 min read
•
0
Brand Positioning
What is brand positioning and why is it important?
Aug 03, 2022
•
6 min read
•
0
Websites
What is Growth-Driven Design and what are the benefits?
Jul 12, 2022
•
6 min read
•
0
CRM Optimisation
4 CRM implementation steps to guarantee success
Jul 08, 2022
•
6 min read
•
0
Brand Strategy
Why marketing for contract manufacturers should be a top priority
Jun 29, 2022
•
5 min read
•
0
Inbound Marketing, Search/SEO
What does the future of keyword research look like?
Jun 29, 2022
•
5 min read
•
0
Content Marketing
How a B2B content marketing agency can help you meet your goals
Jun 24, 2022
•
7 min read
•
0
Inbound Marketing
5 tips for developing an effective B2B inbound marketing strategy
Jun 21, 2022
•
7 min read
•
0
Manufacturing
How to market a manufacturing company: 8 tips for success
Jun 10, 2022
•
8 min read
•
0
Design
6 reasons to consider cropping when choosing an image
Mar 31, 2022
•
5 min read
•
0
Inbound Marketing
How to write excellent educational content for inbound
Feb 13, 2022
•
7 min read
•
0
Business Growth
5 obstacles to business growth and how to overcome them
Feb 04, 2022
•
9 min read
•
0
Inbound Sales
The importance of Customer Lifetime Value in B2B
Jan 27, 2022
•
9 min read
•
0
brand publisher
Is print media dead?
Jan 06, 2022
•
8 min read
•
0
Strategy
How to do competitive website analysis, and what you can learn
Jan 05, 2022
•
7 min read
•
1
Content Marketing
Marketing resources and capabilities for growth
Dec 23, 2021
•
7 min read
•
0
Sales enablement
B2B marketers: Stop selling and start being useful!
Dec 11, 2021
•
8 min read
•
0
Marketing Strategy
The six imperatives B2B buyers have really been keen to see in 2021
Dec 01, 2021
•
10 min read
•
0
Research
Post COVID-19 B2B Marketing – latest stats
Nov 05, 2021
•
8 min read
•
1
Inbound Sales
How the sales funnel has changed for professional services marketing
Oct 30, 2021
•
9 min read
•
0
Content Marketing
20 tips for writing an effective B2B case study
Oct 28, 2021
•
7 min read
•
1
Content Marketing
Top Ten Content Marketing Pros and Cons
Oct 15, 2021
•
10 min read
•
0
Account Based Marketing
How to drive substantial B2B sales growth using ABM
Oct 07, 2021
•
6 min read
•
0
Account Based Marketing
Account-Based Marketing and HubSpot: what’s changed?
Oct 07, 2021
•
3 min read
•
0
Brand Strategy
How important is brand development in your B2B marketing strategy?
Oct 05, 2021
•
3 min read
•
0
Account Based Marketing
Why Combine Account Based Marketing and Inbound Marketing?
Sep 13, 2021
•
4 min read
•
0
Brand Strategy
How to build a B2B brand that will optimise your sales and marketing
Sep 03, 2021
•
6 min read
•
0
Brand Strategy
How to create a brand that will reach more right-fit customers
Aug 14, 2021
•
6 min read
•
0
Brand Strategy
Why brand personality matters so much to B2B strategy success
Aug 13, 2021
•
5 min read
•
0
Brand Strategy
Why brand identity is more about customers than about you
Aug 12, 2021
•
9 min read
•
0
Sales enablement
Why collaboration is critical to sales enablement
Aug 10, 2021
•
4 min read
•
0
Sales enablement
Who should lead your sales enablement team?
Aug 05, 2021
•
4 min read
•
0
Sales enablement
The B2B sales model is dead. Sales enablement is here to stay
Aug 02, 2021
•
4 min read
•
0
Sales enablement
Sales enablement and best practice
Jul 30, 2021
•
3 min read
•
0
Sales enablement
What is sales enablement?
Jul 22, 2021
•
5 min read
•
0
Web design, UX & UI Design
5 Ways to Improve the Visual Storytelling on Your Website
Jul 09, 2021
•
4 min read
•
0
Inbound Sales, Marketing Strategy
How to get sales and marketing working together effectively
Jun 24, 2021
•
4 min read
•
0
Brand Strategy
Why your brand positioning is failing to attract new business
Apr 20, 2021
•
7 min read
•
0
Brand Strategy
The five essential fundamentals of getting brand equity right
Jan 26, 2021
•
9 min read
•
0
Inbound Sales
How to boost B2B sales and drive revenue with digital selling
Jan 13, 2021
•
5 min read
•
0
Microscheduling? No thanks.
Jan 04, 2021
•
1 min read
•
0
Marketing Agency
How to hire the right digital marketing agency
Dec 23, 2020
•
5 min read
•
0
Brand Strategy
Why your brand perception is falling flat with your customers
Dec 23, 2020
•
8 min read
•
0
Brand Strategy
7 brand management insights that will set you apart in a B2B world
Dec 15, 2020
•
9 min read
•
0
Brand Strategy
Why your brand design is intrinsically linked to your business growth
Dec 09, 2020
•
7 min read
•
0
Brand Strategy
10 signs you need a better brand strategy in your business
Nov 30, 2020
•
7 min read
•
0
2020
5 ways to delight B2B customers - even in 2020
Nov 24, 2020
•
4 min read
•
0
Customer Experience
The happy customer - why a positive brand experience is everything
Oct 26, 2020
•
5 min read
•
0
Media brand
How to tell a brand story that people will love
Aug 18, 2020
•
5 min read
•
0
Inbound Sales, Buyer's Journey
Always be helping: 6 critical concepts for inbound sales
Aug 06, 2020
•
7 min read
•
0
Websites
B2B companies can create a memorable digital experience for customers
Jul 28, 2020
•
7 min read
•
0
Buyer's Journey
The psychology of customer delight
Jul 07, 2020
•
5 min read
•
0
Inbound Sales
MQL to SQL; alignment nirvana in B2B sales and marketing
Jun 30, 2020
•
7 min read
•
0
Websites, HubSpot
HubSpot's CMS Hub: what does it mean for Marketing Managers?
May 06, 2020
•
6 min read
•
0
Marketing Strategy, Transport & Logistics, Account Based Marketing
Top marketing trends to watch for in transport and logistics
May 05, 2020
•
5 min read
•
0
Media brand
B2B content marketing in the time of Coronavirus
Apr 23, 2020
•
7 min read
•
0
Content Marketing
The best Earth Day 2020 marketing campaigns
Apr 22, 2020
•
6 min read
•
0
Content Marketing, Marketing Strategy
Why B2B marketers must adopt a growth marketing mindset
Apr 08, 2020
•
5 min read
•
0
Virtual Meetings
The ultimate guide to successful virtual meetings
Apr 03, 2020
•
6 min read
•
0
Marketing Strategy
Marketing tips for businesses during the coronavirus outbreak
Mar 31, 2020
•
4 min read
•
0
How long should your blog posts be in 2020?
Mar 18, 2020
•
5 min read
•
0
2020
4 ways to improve your B2B user journey in 2020
Mar 04, 2020
•
4 min read
•
0
Content Marketing, Writing Tips
Business Writing - 5 Components to Persuasive Content
Feb 13, 2020
•
3 min read
•
0
2020
B2B marketing - 10 things to make sure you're doing in 2020
Jan 24, 2020
•
7 min read
•
0
Marketing Strategy, Influencer Marketing
Influencer marketing: to trust or not to trust?
Jan 22, 2020
•
5 min read
•
0
Inbound Marketing, Content writing
How to convert your blog readers into leads
Jan 08, 2020
•
4 min read
•
0
Content Marketing, Media brand
Brands as media publishers: 5 things we've learned in 2019
Dec 16, 2019
•
5 min read
•
0
Research
How to create an effective discussion guide for B2B research
Dec 12, 2019
•
4 min read
•
0
Marketing Strategy
StoryBrand framework and how can it transform your marketing
Dec 09, 2019
•
4 min read
•
0
Inbound Marketing, Marketing Strategy
What is conversational marketing and how does it fit with inbound?
Nov 29, 2019
•
5 min read
•
0
Writing Tips, Content writing
7 mistakes content writers make when writing for web
Nov 22, 2019
•
5 min read
•
0
Generation Z
What is TikTok and should I be using it for my business?
Nov 21, 2019
•
4 min read
•
0
Content Marketing
Should you outsource your content marketing?
Nov 15, 2019
•
4 min read
•
0
Content Marketing
5 stats from CMI's B2B Content Marketing report to inspire you in 2020
Nov 13, 2019
•
5 min read
•
0
Content Marketing
When high-quality content is not enough
Nov 08, 2019
•
5 min read
•
0
Social Media, 2020
Is Twitter still a viable B2B marketing tool in 2020?
Nov 07, 2019
•
6 min read
•
0
2020
A new era of marketing? What to expect from the next decade
Nov 05, 2019
•
5 min read
•
0
Search/SEO
BERT explained for marketers. Should Google's latest update worry you?
Nov 01, 2019
•
4 min read
•
0
Content Marketing
4 Benefits of Using White Papers in Your Content Marketing Strategy
Oct 31, 2019
•
3 min read
•
1
Generation Z
B2B marketing to Gen Z? Really?
Oct 23, 2019
•
5 min read
•
0
Marketing Strategy
Emotion and the human touch - a winning strategy for B2B
Oct 14, 2019
•
5 min read
•
0
Strategy
Grow better by growing bolder: 5 fears you need to overcome
Oct 09, 2019
•
4 min read
•
0
Content Marketing, Marketing Strategy, Voice Search
How voice search is changing SEO - and what to do about it
Oct 08, 2019
•
5 min read
•
2
Content Marketing, Content writing
6 writing tips to take your B2B content from good to great
Oct 03, 2019
•
5 min read
•
0
Content Marketing
3 content marketing lessons from Malcolm Gladwell's The Tipping Point
Oct 01, 2019
•
4 min read
•
0
Strategy
How to become an experience disruptor
Sep 26, 2019
•
4 min read
•
0
Blogging
Is it worth refreshing your old blog posts?
Sep 25, 2019
•
5 min read
•
0
Marketing Strategy
B2B marketing: should you control influencers?
Sep 24, 2019
•
5 min read
•
0
2020
Marketing trends to watch in 2020
Sep 23, 2019
•
4 min read
•
0
Content Marketing, Design, Web design, Images
What kind of visual content should you include in your B2B blog?
Sep 19, 2019
•
5 min read
•
0
Content Marketing, Blogging, Design, Web design, Websites, Images, Copywriting
What are the best free design tools for B2B content writers?
Sep 12, 2019
•
4 min read
•
0
brand community
Should we prioritise customer retention over customer acquisition?
Sep 11, 2019
•
4 min read
•
0
Content Marketing
Deadpool to Gin - how Ryan Reynolds became a content marketing genius
Sep 10, 2019
•
7 min read
•
0
Inbound Marketing, Content Marketing
Lead generation and nurturing: designing effective workflows
Sep 06, 2019
•
4 min read
•
0
Content Marketing, brand publisher, Media brand
Lie back and think of your content marketing strategy
Sep 05, 2019
•
5 min read
•
0
Content Marketing
4 ways to drastically improve your content
Sep 04, 2019
•
4 min read
•
0
Content Marketing, Writing Tips
10 of the best content writing tools to improve your blog
Sep 03, 2019
•
8 min read
•
0
Content Marketing, Blogging, Design, Web design, Images, Copywriting
Stock images for B2B websites: how to sift out the duds
Aug 29, 2019
•
3 min read
•
0
Content Marketing, Search/SEO, Web design, Websites, Images
How to fold SEO into your website design
Aug 26, 2019
•
5 min read
•
0
Account Based Marketing
Buyer Persona vs Account-Based Marketing (ABM)
Aug 23, 2019
•
4 min read
•
0
Content Marketing, Research
Original research for content marketing - is it really worth it?
Aug 22, 2019
•
5 min read
•
0
Marketing Strategy
How to build brand advocates who'll do the selling for you
Aug 20, 2019
•
4 min read
•
0
Content Marketing, Web Video, Images
Film techniques that make life easier in the edit room
Aug 19, 2019
•
6 min read
•
0
Social Media
Instagram marketing - is it right for your B2B business?
Aug 16, 2019
•
6 min read
•
0
Strategy
5 questions you need to ask about your marketing data
Aug 15, 2019
•
6 min read
•
0
Conversion copy
5 psychological hacks to boost conversions
Aug 14, 2019
•
4 min read
•
0
Should incorporate video content into your digital marketing strategy
Aug 14, 2019
•
3 min read
•
0
Content Marketing
How to evaluate and qualify B2B marketing trends
Aug 08, 2019
•
8 min read
•
0
Inbound Marketing, Content Marketing, Research
How to generate more leads with your B2B research
Aug 07, 2019
•
6 min read
•
0
Copywriting
How to write your best copy for all stages of the buyer's journey
Aug 06, 2019
•
6 min read
•
0
Content Marketing, Search/SEO, Design, Web design, Images
How do marketers conduct a website image audit?
Aug 01, 2019
•
5 min read
•
0
Email Marketing
5 key considerations for effective email marketing
Jul 31, 2019
•
4 min read
•
1
Avoid these email spam trigger words
Jul 29, 2019
•
1 min read
•
0
Inbound Sales
Maximise word of mouth as part of your growth strategy
Jul 28, 2019
•
5 min read
•
0
Are these the best content marketing podcasts?
Jul 26, 2019
•
3 min read
•
0
brand community
Why you should build a brand community and how to do it
Jul 25, 2019
•
4 min read
•
0
Web Video
How to distribute your video marketing content
Jul 24, 2019
•
5 min read
•
0
Media brand
5 steps to creating long-term impact through your B2B brand
Jul 22, 2019
•
5 min read
•
0
Inbound Marketing
What's the secret to making a persuasive CTA in HubSpot?
Jul 17, 2019
•
7 min read
•
0
25 Handy Slack Hacks Everyone Should Know
Jul 17, 2019
•
4 min read
•
0
Search/SEO
A simple guide to meta descriptions and alt tags in 2019
Jul 16, 2019
•
4 min read
•
0
Is time-blocking worth the hype?
Jul 12, 2019
•
2 min read
•
0
Inbound Marketing, Research
4 ways B2B research can amplify your inbound marketing efforts
Jul 11, 2019
•
6 min read
•
0
Media brand
B2B brands - from content publisher to media company
Jul 10, 2019
•
4 min read
•
0
Inbound Marketing, Media brand
Ethical marketing in the media publishing age
Jul 05, 2019
•
6 min read
•
0
Are eBooks still the best way to convert page visitors?
Jul 04, 2019
•
7 min read
•
0
Can UX design be an ethical problem?
Jul 03, 2019
•
2 min read
•
0
A beginner's guide to alt-text
Jul 02, 2019
•
1 min read
•
0
Buyer Personas
Demographics, psychographics and the ideal customer fit
Jul 02, 2019
•
3 min read
•
0
What makes a brand video sparkle?
Jun 26, 2019
•
3 min read
•
0
Why do we binge-watch video content?
Jun 24, 2019
•
1 min read
•
0
GDPR
How has GDPR affected B2B businesses?
Jun 24, 2019
•
4 min read
•
0
Media brand
Retaining your customers during the evolution to media brand
Jun 19, 2019
•
4 min read
•
0
Love Island wins at media branding
Jun 17, 2019
•
3 min read
•
0
Inbound Marketing, Content Marketing
Should you carry out an inbound content audit?
Jun 17, 2019
•
4 min read
•
0
Content Marketing, Buyer's Journey
Defining the buyer’s journey: a foundation for content creation
Jun 14, 2019
•
5 min read
•
0
Creating your social media video strategy
Jun 11, 2019
•
2 min read
•
0
Inbound Marketing, Content Marketing
How to use your marketing data to make better content decisions
Jun 07, 2019
•
6 min read
•
0
Playing the Trump card in content creation
Jun 06, 2019
•
2 min read
•
0
Marketing Strategy
The changing roles of sales and marketing
Jun 05, 2019
•
9 min read
•
1
Marketing Strategy
The power of 'you' - using smart content to nurture leads
Jun 04, 2019
•
4 min read
•
0
Media brand
How to scale your business by building a media brand asset
Jun 03, 2019
•
4 min read
•
0
Buyer Personas
How to develop meaningful buyer personas that go beyond demographics
May 31, 2019
•
6 min read
•
0
When is a bank not a bank? When it's a TV channel
May 30, 2019
•
3 min read
•
0
Content Marketing, Design, Media agency, Images
How to search for images: the content writer’s guide
May 27, 2019
•
10 min read
•
0
Inbound Marketing, Content Marketing
Is thin content damaging your online presence?
May 24, 2019
•
4 min read
•
0
What's the secret to hooking your reader?
May 22, 2019
•
2 min read
•
0
Blogging
What to do with my old blogs?
May 21, 2019
•
3 min read
•
0
Inbound Sales
Why sales must be transformed by the marketing revolution
May 20, 2019
•
9 min read
•
0
Gamification: learning through play
May 17, 2019
•
1 min read
•
0
brand publisher, Media brand
Becoming a media brand: who are the B2B companies doing it well?
May 13, 2019
•
5 min read
•
0
Content Marketing, Social Media, Writing Tips
Why you need to be writing online content like a journalist
May 09, 2019
•
7 min read
•
0
brand publisher
The journey to becoming a media publisher
May 08, 2019
•
3 min read
•
0
Images
Attract business by using more images
May 07, 2019
•
5 min read
•
0
Strategy
The importance of events to your B2B marketing strategy
May 02, 2019
•
5 min read
•
0
Content Marketing
Does size matter? Is long-form content dead?
May 01, 2019
•
7 min read
•
0
Media agency
Is your media agency a good fit?
Apr 30, 2019
•
3 min read
•
0
How much is SEO changing in 2019?
Apr 25, 2019
•
2 min read
•
0
Is the Instagram aesthetic over?
Apr 24, 2019
•
2 min read
•
0
Web Video, Websites
3 videos people want to see on your B2B website
Apr 24, 2019
•
4 min read
•
0
Content Marketing
How to create deep content your audiences will love
Apr 18, 2019
•
5 min read
•
0
Buyer Personas
Are you defining the right buyer persona?
Apr 17, 2019
•
3 min read
•
0
Marketing Strategy
How to become more focused on outcomes
Apr 16, 2019
•
5 min read
•
0
The Ultimate Social Media Content Calendar
Apr 10, 2019
•
2 min read
•
0
Content Marketing
Can the future of content marketing be found in the past?
Apr 09, 2019
•
6 min read
•
0
Workplace wellbeing on a budget
Apr 08, 2019
•
3 min read
•
0
Blogging
How to beat blogging burnout
Apr 05, 2019
•
4 min read
•
0
Strategy
Is there still a need for marketing personalisation?
Apr 04, 2019
•
5 min read
•
0
Blogging
Is voice search really relevant for B2B?
Apr 03, 2019
•
4 min read
•
0
Content Marketing
Clarity is the key to B2B content success
Mar 28, 2019
•
4 min read
•
0
Inbound Marketing
Why Equinet is embracing #CertificationDay
Mar 27, 2019
•
3 min read
•
0
Inbound Marketing, Web Video
Is it time to make a B2B video case study?
Mar 20, 2019
•
5 min read
•
0
Content Marketing, Web Video, Blogging
How to inject more life into your blog posts with visual media
Mar 14, 2019
•
5 min read
•
0
Content Marketing
How to maximise your content's performance
Mar 13, 2019
•
6 min read
•
0
The rise of the interactive video
Mar 12, 2019
•
2 min read
•
0
Who's starring in your brand's story?
Mar 08, 2019
•
2 min read
•
0
Blogging
How to find stories for your B2B blog
Mar 07, 2019
•
4 min read
•
0
ab testing
How to run an effective A/B test
Mar 06, 2019
•
4 min read
•
0
Inbound Marketing, Content Marketing
5 ways to better serve your B2B customers
Feb 27, 2019
•
4 min read
•
0
Social Media, Blogging
Which types of blog posts get shared the most on social media?
Feb 25, 2019
•
4 min read
•
0
Conversion copy
The role of social proof in B2B conversions
Feb 22, 2019
•
3 min read
•
0
Inbound Marketing
5 ways to improve your B2B marketing
Feb 20, 2019
•
4 min read
•
0