Blog

Articles and insights by Equinet Media.
AI

5 powerful AI copywriting use cases (and reasons why AI won’t replace writers)

Feb 08, 2023 • 6 min read • 0
Inbound Marketing

7 of the best B2B lead generation strategies to attract good-fit leads

Jan 31, 2023 • 5 min read • 0
Inbound Marketing

7 reasons why you can no longer afford to ignore marketing

Jan 23, 2023 • 5 min read • 0
Inbound Marketing

6 key marketing metrics your boss actually cares about

Jan 12, 2023 • 5 min read • 0
Brand Positioning

6 brand positioning tips for growth-hungry industrial marketers

Jan 05, 2023 • 5 min read • 0
Web Video

Why you need to invest in video in 2023

Dec 22, 2022 • 7 min read • 0
Inbound Marketing

8 undeniable benefits of inbound marketing for contract manufacturers

Dec 16, 2022 • 5 min read • 0
Brand Positioning

How to write a world-beating brand positioning statement

Dec 09, 2022 • 5 min read • 0
Brand Positioning

Why your contract manufacturing brand sucks and why it matters

Dec 07, 2022 • 5 min read • 0
Marketing Strategy

Behind every great contract manufacturer is a great marketing plan

Nov 29, 2022 • 5 min read • 0
Content Strategy

How to create a strong brand message and attract right-fit customers

Nov 22, 2022 • 4 min read • 0
Content Strategy

How important is content marketing for manufacturers?

Nov 09, 2022 • 7 min read • 0
Web design, 2020

9 essential website design tips for contract manufacturers

Sep 28, 2022 • 7 min read • 0
Brand Positioning

How can a brand positioning map help your B2B strategy?

Sep 21, 2022 • 7 min read • 0
Content Strategy

How to set SMART goals for content marketing

Sep 14, 2022 • 6 min read • 0
Web design

9 B2B website best practices you can't ignore

Sep 07, 2022 • 11 min read • 0
Manufacturing

How to develop buyer personas for manufacturing

Aug 31, 2022 • 7 min read • 0
CRM Optimisation

7 signs you need a new B2B CRM solution

Aug 24, 2022 • 5 min read • 0
Design

How to do an effective B2B website audit and improve your SEO

Aug 17, 2022 • 5 min read • 0
Brand Positioning

What is brand positioning and why is it important?

Aug 03, 2022 • 6 min read • 0
Websites

What is Growth-Driven Design and what are the benefits?

Jul 12, 2022 • 6 min read • 0
CRM Optimisation

4 CRM implementation steps to guarantee success

Jul 08, 2022 • 6 min read • 0
Brand Strategy

Why marketing for contract manufacturers should be a top priority

Jun 29, 2022 • 5 min read • 0
Inbound Marketing, Search/SEO

What does the future of keyword research look like?

Jun 29, 2022 • 5 min read • 0
Content Marketing

How a B2B content marketing agency can help you meet your goals

Jun 24, 2022 • 7 min read • 0
Inbound Marketing

5 tips for developing an effective B2B inbound marketing strategy

Jun 21, 2022 • 7 min read • 0
Manufacturing

How to market a manufacturing company: 8 tips for success

Jun 10, 2022 • 8 min read • 0
Design

6 reasons to consider cropping when choosing an image

Mar 31, 2022 • 5 min read • 0
Inbound Marketing

How to write excellent educational content for inbound

Feb 13, 2022 • 7 min read • 0
Business Growth

5 obstacles to business growth and how to overcome them

Feb 04, 2022 • 9 min read • 0
Inbound Sales

The importance of Customer Lifetime Value in B2B

Jan 27, 2022 • 9 min read • 0
brand publisher

Is print media dead?

Jan 06, 2022 • 8 min read • 0
Strategy

How to do competitive website analysis, and what you can learn

Jan 05, 2022 • 7 min read • 1
Content Marketing

Marketing resources and capabilities for growth

Dec 23, 2021 • 7 min read • 0
Sales enablement

B2B marketers: Stop selling and start being useful!

Dec 11, 2021 • 8 min read • 0
Marketing Strategy

The six imperatives B2B buyers have really been keen to see in 2021

Dec 01, 2021 • 10 min read • 0
Research

Post COVID-19 B2B Marketing – latest stats

Nov 05, 2021 • 8 min read • 1
Inbound Sales

How the sales funnel has changed for professional services marketing

Oct 30, 2021 • 9 min read • 0
Content Marketing

20 tips for writing an effective B2B case study

Oct 28, 2021 • 7 min read • 1
Content Marketing

Top Ten Content Marketing Pros and Cons

Oct 15, 2021 • 10 min read • 0
Account Based Marketing

How to drive substantial B2B sales growth using ABM

Oct 07, 2021 • 6 min read • 0
Account Based Marketing

Account-Based Marketing and HubSpot: what’s changed?

Oct 07, 2021 • 3 min read • 0
Brand Strategy

How important is brand development in your B2B marketing strategy?

Oct 05, 2021 • 3 min read • 0
Account Based Marketing

Why Combine Account Based Marketing and Inbound Marketing?

Sep 13, 2021 • 4 min read • 0
Brand Strategy

How to build a B2B brand that will optimise your sales and marketing

Sep 03, 2021 • 6 min read • 0
Brand Strategy

How to create a brand that will reach more right-fit customers

Aug 14, 2021 • 6 min read • 0
Brand Strategy

Why brand personality matters so much to B2B strategy success

Aug 13, 2021 • 5 min read • 0
Brand Strategy

Why brand identity is more about customers than about you

Aug 12, 2021 • 9 min read • 0
Sales enablement

Why collaboration is critical to sales enablement

Aug 10, 2021 • 4 min read • 0
Sales enablement

Who should lead your sales enablement team?

Aug 05, 2021 • 4 min read • 0
Sales enablement

The B2B sales model is dead. Sales enablement is here to stay

Aug 02, 2021 • 4 min read • 0
Sales enablement

Sales enablement and best practice

Jul 30, 2021 • 3 min read • 0
Sales enablement

What is sales enablement?

Jul 22, 2021 • 5 min read • 0
Web design, UX & UI Design

5 Ways to Improve the Visual Storytelling on Your Website

Jul 09, 2021 • 4 min read • 0
Inbound Sales, Marketing Strategy

How to get sales and marketing working together effectively

Jun 24, 2021 • 4 min read • 0
Brand Strategy

Why your brand positioning is failing to attract new business

Apr 20, 2021 • 7 min read • 0
Brand Strategy

The five essential fundamentals of getting brand equity right

Jan 26, 2021 • 9 min read • 0
Inbound Sales

How to boost B2B sales and drive revenue with digital selling

Jan 13, 2021 • 5 min read • 0

Microscheduling? No thanks.

Jan 04, 2021 • 1 min read • 0
Marketing Agency

How to hire the right digital marketing agency

Dec 23, 2020 • 5 min read • 0
Brand Strategy

Why your brand perception is falling flat with your customers

Dec 23, 2020 • 8 min read • 0
Brand Strategy

7 brand management insights that will set you apart in a B2B world

Dec 15, 2020 • 9 min read • 0
Brand Strategy

Why your brand design is intrinsically linked to your business growth

Dec 09, 2020 • 7 min read • 0
Brand Strategy

10 signs you need a better brand strategy in your business

Nov 30, 2020 • 7 min read • 0
2020

5 ways to delight B2B customers - even in 2020

Nov 24, 2020 • 4 min read • 0
Customer Experience

The happy customer - why a positive brand experience is everything

Oct 26, 2020 • 5 min read • 0
Media brand

How to tell a brand story that people will love

Aug 18, 2020 • 5 min read • 0
Inbound Sales, Buyer's Journey

Always be helping: 6 critical concepts for inbound sales

Aug 06, 2020 • 7 min read • 0
Websites

B2B companies can create a memorable digital experience for customers

Jul 28, 2020 • 7 min read • 0
Buyer's Journey

The psychology of customer delight

Jul 07, 2020 • 5 min read • 0
Inbound Sales

MQL to SQL; alignment nirvana in B2B sales and marketing

Jun 30, 2020 • 7 min read • 0
Websites, HubSpot

HubSpot's CMS Hub: what does it mean for Marketing Managers?

May 06, 2020 • 6 min read • 0
Marketing Strategy, Transport & Logistics, Account Based Marketing

Top marketing trends to watch for in transport and logistics

May 05, 2020 • 5 min read • 0
Media brand

B2B content marketing in the time of Coronavirus

Apr 23, 2020 • 7 min read • 0
Content Marketing

The best Earth Day 2020 marketing campaigns

Apr 22, 2020 • 6 min read • 0
Content Marketing, Marketing Strategy

Why B2B marketers must adopt a growth marketing mindset

Apr 08, 2020 • 5 min read • 0
Virtual Meetings

The ultimate guide to successful virtual meetings

Apr 03, 2020 • 6 min read • 0
Marketing Strategy

Marketing tips for businesses during the coronavirus outbreak

Mar 31, 2020 • 4 min read • 0

How long should your blog posts be in 2020?

Mar 18, 2020 • 5 min read • 0
2020

4 ways to improve your B2B user journey in 2020

Mar 04, 2020 • 4 min read • 0
Content Marketing, Writing Tips

Business Writing - 5 Components to Persuasive Content

Feb 13, 2020 • 3 min read • 0
2020

B2B marketing - 10 things to make sure you're doing in 2020

Jan 24, 2020 • 7 min read • 0
Marketing Strategy, Influencer Marketing

Influencer marketing: to trust or not to trust?

Jan 22, 2020 • 5 min read • 0
Inbound Marketing, Content writing

How to convert your blog readers into leads

Jan 08, 2020 • 4 min read • 0
Content Marketing, Media brand

Brands as media publishers: 5 things we've learned in 2019

Dec 16, 2019 • 5 min read • 0
Research

How to create an effective discussion guide for B2B research

Dec 12, 2019 • 4 min read • 0
Marketing Strategy

StoryBrand framework and how can it transform your marketing

Dec 09, 2019 • 4 min read • 0
Inbound Marketing, Marketing Strategy

What is conversational marketing and how does it fit with inbound?

Nov 29, 2019 • 5 min read • 0
Writing Tips, Content writing

7 mistakes content writers make when writing for web

Nov 22, 2019 • 5 min read • 0
Generation Z

What is TikTok and should I be using it for my business?

Nov 21, 2019 • 4 min read • 0
Content Marketing

Should you outsource your content marketing?

Nov 15, 2019 • 4 min read • 0
Content Marketing

5 stats from CMI's B2B Content Marketing report to inspire you in 2020

Nov 13, 2019 • 5 min read • 0
Content Marketing

When high-quality content is not enough

Nov 08, 2019 • 5 min read • 0
Social Media, 2020

Is Twitter still a viable B2B marketing tool in 2020?

Nov 07, 2019 • 6 min read • 0
2020

A new era of marketing? What to expect from the next decade

Nov 05, 2019 • 5 min read • 0
Search/SEO

BERT explained for marketers. Should Google's latest update worry you?

Nov 01, 2019 • 4 min read • 0
Content Marketing

4 Benefits of Using White Papers in Your Content Marketing Strategy

Oct 31, 2019 • 3 min read • 1
Generation Z

B2B marketing to Gen Z? Really?

Oct 23, 2019 • 5 min read • 0
Marketing Strategy

Emotion and the human touch - a winning strategy for B2B

Oct 14, 2019 • 5 min read • 0
Strategy

Grow better by growing bolder: 5 fears you need to overcome

Oct 09, 2019 • 4 min read • 0
Content Marketing, Marketing Strategy, Voice Search

How voice search is changing SEO - and what to do about it

Oct 08, 2019 • 5 min read • 2
Content Marketing, Content writing

6 writing tips to take your B2B content from good to great

Oct 03, 2019 • 5 min read • 0
Content Marketing

3 content marketing lessons from Malcolm Gladwell's The Tipping Point

Oct 01, 2019 • 4 min read • 0
Strategy

How to become an experience disruptor

Sep 26, 2019 • 4 min read • 0
Blogging

Is it worth refreshing your old blog posts?

Sep 25, 2019 • 5 min read • 0
Marketing Strategy

B2B marketing: should you control influencers?

Sep 24, 2019 • 5 min read • 0
2020

Marketing trends to watch in 2020

Sep 23, 2019 • 4 min read • 0
Content Marketing, Design, Web design, Images

What kind of visual content should you include in your B2B blog?

Sep 19, 2019 • 5 min read • 0
Content Marketing, Blogging, Design, Web design, Websites, Images, Copywriting

What are the best free design tools for B2B content writers?

Sep 12, 2019 • 4 min read • 0
brand community

Should we prioritise customer retention over customer acquisition?

Sep 11, 2019 • 4 min read • 0
Content Marketing

Deadpool to Gin - how Ryan Reynolds became a content marketing genius

Sep 10, 2019 • 7 min read • 0
Inbound Marketing, Content Marketing

Lead generation and nurturing: designing effective workflows

Sep 06, 2019 • 4 min read • 0
Content Marketing, brand publisher, Media brand

Lie back and think of your content marketing strategy

Sep 05, 2019 • 5 min read • 0
Content Marketing

4 ways to drastically improve your content

Sep 04, 2019 • 4 min read • 0
Content Marketing, Writing Tips

10 of the best content writing tools to improve your blog

Sep 03, 2019 • 8 min read • 0
Content Marketing, Blogging, Design, Web design, Images, Copywriting

Stock images for B2B websites: how to sift out the duds

Aug 29, 2019 • 3 min read • 0
Content Marketing, Search/SEO, Web design, Websites, Images

How to fold SEO into your website design

Aug 26, 2019 • 5 min read • 0
Account Based Marketing

Buyer Persona vs Account-Based Marketing (ABM)

Aug 23, 2019 • 4 min read • 0
Content Marketing, Research

Original research for content marketing - is it really worth it?

Aug 22, 2019 • 5 min read • 0
Marketing Strategy

How to build brand advocates who'll do the selling for you

Aug 20, 2019 • 4 min read • 0
Content Marketing, Web Video, Images

Film techniques that make life easier in the edit room

Aug 19, 2019 • 6 min read • 0
Social Media

Instagram marketing - is it right for your B2B business?

Aug 16, 2019 • 6 min read • 0
Strategy

5 questions you need to ask about your marketing data

Aug 15, 2019 • 6 min read • 0
Conversion copy

5 psychological hacks to boost conversions

Aug 14, 2019 • 4 min read • 0

Should incorporate video content into your digital marketing strategy

Aug 14, 2019 • 3 min read • 0
Content Marketing

How to evaluate and qualify B2B marketing trends

Aug 08, 2019 • 8 min read • 0
Inbound Marketing, Content Marketing, Research

How to generate more leads with your B2B research

Aug 07, 2019 • 6 min read • 0
Copywriting

How to write your best copy for all stages of the buyer's journey

Aug 06, 2019 • 6 min read • 0
Content Marketing, Search/SEO, Design, Web design, Images

How do marketers conduct a website image audit?

Aug 01, 2019 • 5 min read • 0
Email Marketing

5 key considerations for effective email marketing

Jul 31, 2019 • 4 min read • 1

Avoid these email spam trigger words

Jul 29, 2019 • 1 min read • 0
Inbound Sales

Maximise word of mouth as part of your growth strategy

Jul 28, 2019 • 5 min read • 0

Are these the best content marketing podcasts?

Jul 26, 2019 • 3 min read • 0
brand community

Why you should build a brand community and how to do it

Jul 25, 2019 • 4 min read • 0
Web Video

How to distribute your video marketing content

Jul 24, 2019 • 5 min read • 0
Media brand

5 steps to creating long-term impact through your B2B brand

Jul 22, 2019 • 5 min read • 0
Inbound Marketing

What's the secret to making a persuasive CTA in HubSpot?

Jul 17, 2019 • 7 min read • 0

25 Handy Slack Hacks Everyone Should Know

Jul 17, 2019 • 4 min read • 0
Search/SEO

A simple guide to meta descriptions and alt tags in 2019

Jul 16, 2019 • 4 min read • 0

Is time-blocking worth the hype?

Jul 12, 2019 • 2 min read • 0
Inbound Marketing, Research

4 ways B2B research can amplify your inbound marketing efforts

Jul 11, 2019 • 6 min read • 0
Media brand

B2B brands - from content publisher to media company

Jul 10, 2019 • 4 min read • 0
Inbound Marketing, Media brand

Ethical marketing in the media publishing age

Jul 05, 2019 • 6 min read • 0

Are eBooks still the best way to convert page visitors?

Jul 04, 2019 • 7 min read • 0

Can UX design be an ethical problem?

Jul 03, 2019 • 2 min read • 0

A beginner's guide to alt-text

Jul 02, 2019 • 1 min read • 0
Buyer Personas

Demographics, psychographics and the ideal customer fit

Jul 02, 2019 • 3 min read • 0

What makes a brand video sparkle?

Jun 26, 2019 • 3 min read • 0

Why do we binge-watch video content?

Jun 24, 2019 • 1 min read • 0
GDPR

How has GDPR affected B2B businesses?

Jun 24, 2019 • 4 min read • 0
Media brand

Retaining your customers during the evolution to media brand

Jun 19, 2019 • 4 min read • 0

Love Island wins at media branding

Jun 17, 2019 • 3 min read • 0
Inbound Marketing, Content Marketing

Should you carry out an inbound content audit?

Jun 17, 2019 • 4 min read • 0
Content Marketing, Buyer's Journey

Defining the buyer’s journey: a foundation for content creation

Jun 14, 2019 • 5 min read • 0

Creating your social media video strategy

Jun 11, 2019 • 2 min read • 0
Inbound Marketing, Content Marketing

How to use your marketing data to make better content decisions

Jun 07, 2019 • 6 min read • 0

Playing the Trump card in content creation

Jun 06, 2019 • 2 min read • 0
Marketing Strategy

The changing roles of sales and marketing

Jun 05, 2019 • 9 min read • 1
Marketing Strategy

The power of 'you' - using smart content to nurture leads

Jun 04, 2019 • 4 min read • 0
Media brand

How to scale your business by building a media brand asset

Jun 03, 2019 • 4 min read • 0
Buyer Personas

How to develop meaningful buyer personas that go beyond demographics

May 31, 2019 • 6 min read • 0

When is a bank not a bank? When it's a TV channel

May 30, 2019 • 3 min read • 0
Content Marketing, Design, Media agency, Images

How to search for images: the content writer’s guide

May 27, 2019 • 10 min read • 0
Inbound Marketing, Content Marketing

Is thin content damaging your online presence?

May 24, 2019 • 4 min read • 0

What's the secret to hooking your reader?

May 22, 2019 • 2 min read • 0
Blogging

What to do with my old blogs?

May 21, 2019 • 3 min read • 0
Inbound Sales

Why sales must be transformed by the marketing revolution

May 20, 2019 • 9 min read • 0

Gamification: learning through play

May 17, 2019 • 1 min read • 0
brand publisher, Media brand

Becoming a media brand: who are the B2B companies doing it well?

May 13, 2019 • 5 min read • 0
Content Marketing, Social Media, Writing Tips

Why you need to be writing online content like a journalist

May 09, 2019 • 7 min read • 0
brand publisher

The journey to becoming a media publisher

May 08, 2019 • 3 min read • 0
Images

Attract business by using more images

May 07, 2019 • 5 min read • 0
Strategy

The importance of events to your B2B marketing strategy

May 02, 2019 • 5 min read • 0
Content Marketing

Does size matter? Is long-form content dead?

May 01, 2019 • 7 min read • 0
Media agency

Is your media agency a good fit?

Apr 30, 2019 • 3 min read • 0

How much is SEO changing in 2019?

Apr 25, 2019 • 2 min read • 0

Is the Instagram aesthetic over?

Apr 24, 2019 • 2 min read • 0
Web Video, Websites

3 videos people want to see on your B2B website

Apr 24, 2019 • 4 min read • 0
Content Marketing

How to create deep content your audiences will love

Apr 18, 2019 • 5 min read • 0
Buyer Personas

Are you defining the right buyer persona?

Apr 17, 2019 • 3 min read • 0
Marketing Strategy

How to become more focused on outcomes

Apr 16, 2019 • 5 min read • 0

The Ultimate Social Media Content Calendar

Apr 10, 2019 • 2 min read • 0
Content Marketing

Can the future of content marketing be found in the past?

Apr 09, 2019 • 6 min read • 0

Workplace wellbeing on a budget

Apr 08, 2019 • 3 min read • 0
Blogging

How to beat blogging burnout

Apr 05, 2019 • 4 min read • 0
Strategy

Is there still a need for marketing personalisation?

Apr 04, 2019 • 5 min read • 0
Blogging

Is voice search really relevant for B2B?

Apr 03, 2019 • 4 min read • 0
Content Marketing

Clarity is the key to B2B content success

Mar 28, 2019 • 4 min read • 0
Inbound Marketing

Why Equinet is embracing #CertificationDay

Mar 27, 2019 • 3 min read • 0
Inbound Marketing, Web Video

Is it time to make a B2B video case study?

Mar 20, 2019 • 5 min read • 0
Content Marketing, Web Video, Blogging

How to inject more life into your blog posts with visual media

Mar 14, 2019 • 5 min read • 0
Content Marketing

How to maximise your content's performance

Mar 13, 2019 • 6 min read • 0

The rise of the interactive video

Mar 12, 2019 • 2 min read • 0

Who's starring in your brand's story?

Mar 08, 2019 • 2 min read • 0
Blogging

How to find stories for your B2B blog

Mar 07, 2019 • 4 min read • 0
ab testing

How to run an effective A/B test

Mar 06, 2019 • 4 min read • 0
Inbound Marketing, Content Marketing

5 ways to better serve your B2B customers

Feb 27, 2019 • 4 min read • 0
Social Media, Blogging

Which types of blog posts get shared the most on social media?

Feb 25, 2019 • 4 min read • 0
Conversion copy

The role of social proof in B2B conversions

Feb 22, 2019 • 3 min read • 0
Inbound Marketing

5 ways to improve your B2B marketing

Feb 20, 2019 • 4 min read • 0