Blog

Articles and insights by Equinet Media.

Mastering content creation: 11 types of content and when to use them

Sep 12, 2023 • 8 min read

The importance of The Hero's Journey in B2B content marketing

Sep 06, 2023 • 5 min read

Marketing, Content

6 ways to connect online with potential customers

Aug 30, 2023 • 7 min read

How to conduct a B2B sales process review

Aug 21, 2023 • 6 min read

Should I focus on long-tail keywords over short-tail keywords?

Aug 18, 2023 • 4 min read

24 ways to generate great blog ideas for manufacturing

Aug 15, 2023 • 9 min read • Comments (1)

Five creative content ideas for manufacturing marketing

Aug 10, 2023 • 5 min read

How to deliver ABM at scale and drive spectacular sales growth

Aug 08, 2023 • 7 min read

20 tips for writing an effective B2B case study

Aug 07, 2023 • 8 min read • Comments (1)

How engineers can use generative AI to craft compelling business writing

Aug 03, 2023 • 5 min read

10 things you need to know when starting a manufacturing blog

Aug 01, 2023 • 8 min read

8 undeniable benefits of inbound marketing for contract manufacturers

Jul 28, 2023 • 7 min read

Five vital B2B lead generation services that can be boosted by AI

Jul 26, 2023 • 9 min read • Comments (1)

Content marketing for manufacturers: 10 pros and cons for key decision makers

Jul 25, 2023 • 12 min read

3 content marketing lessons from Malcolm Gladwell's The Tipping Point

Jul 20, 2023 • 6 min read

Why marketing for contract manufacturers should be a top priority

Jul 19, 2023 • 6 min read

Strategy, Sales

How to get sales and marketing working together effectively

Jul 17, 2023 • 5 min read

4 reasons to clearly define your B2B research objectives

Jul 13, 2023 • 8 min read

Strategy, Content

Why B2B marketers must adopt a growth marketing mindset

Jul 11, 2023 • 6 min read

How to do competitive website analysis, and what you can learn

Jul 07, 2023 • 8 min read • Comments (1)

5 key considerations for effective email marketing for manufacturers

Jul 05, 2023 • 6 min read • Comments (1)

When did you last see your ROMI (return on marketing investment)?

Jun 29, 2023 • 8 min read

The five essential fundamentals of getting brand equity right

Jun 27, 2023 • 10 min read

How to develop your brand narrative to stand out in the manufacturing industry

Jun 20, 2023 • 5 min read

Why you need a B2B content distribution strategy (& how to create one)

Jun 15, 2023 • 9 min read

Why outsource marketing rather than hire in-house? Here's the pros and cons

Jun 13, 2023 • 6 min read

Manufacturer brand positioning; how to take a customer first approach

Jun 09, 2023 • 6 min read

How to craft a unique tone of voice to stand out in manufacturing

Jun 07, 2023 • 7 min read

What does a pillar page mean for your SEO?

May 31, 2023 • 6 min read

How to build the pillars of B2B branding to boost growth

May 19, 2023 • 11 min read

Marketing for industrial companies: 8 tips for B2B success

May 18, 2023 • 10 min read

4 benefits of using white papers in your content marketing strategy

May 16, 2023 • 6 min read • Comments (1)

The value of research content and 4 great examples

May 02, 2023 • 6 min read

How to measure content marketing performance and maximise your ROI

Apr 28, 2023 • 9 min read

Why contract manufacturers must differentiate with the power of branding

Apr 23, 2023 • 4 min read

Why is marketing important for sales success?

Apr 20, 2023 • 4 min read

Is long-form content dead?

Apr 13, 2023 • 9 min read

Strategy, Brand

How do you radically expand demand with brand marketing and positioning?

Apr 04, 2023 • 5 min read

Building a winning website for contract manufacturers that need to scale

Mar 30, 2023 • 5 min read

How to stand out when you feel invisible: adopt an inbound methodology

Mar 14, 2023 • 6 min read

Why you need a content strategy framework (and how to create one)

Mar 09, 2023 • 6 min read

Marketing tactics vs strategy: how short-termism stunts manufacturing growth

Mar 02, 2023 • 6 min read

5 examples of how to use AI for SEO success

Feb 23, 2023 • 4 min read

Why your sales techniques aren't working (and what to do about it)

Feb 16, 2023 • 7 min read

5 powerful AI copywriting use cases (and reasons why AI won’t replace writers)

Feb 08, 2023 • 6 min read

7 of the best B2B lead generation strategies to attract good-fit leads

Jan 31, 2023 • 5 min read

7 reasons why you can no longer afford to ignore marketing

Jan 23, 2023 • 5 min read

6 key marketing metrics your boss actually cares about

Jan 12, 2023 • 5 min read

6 brand positioning tips for growth-hungry industrial marketers

Jan 05, 2023 • 5 min read

Why you need to invest in video in 2023

Dec 22, 2022 • 7 min read

How to write a world-beating brand positioning statement

Dec 09, 2022 • 5 min read

Why your contract manufacturer brand sucks and why it matters

Dec 07, 2022 • 5 min read

Behind every great contract manufacturer is a great marketing plan

Nov 29, 2022 • 5 min read

How to create a strong brand message and attract right-fit customers

Nov 22, 2022 • 4 min read

How important is content marketing for manufacturers?

Nov 09, 2022 • 7 min read

Strategy, Websites

9 essential website design tips for contract manufacturers

Sep 28, 2022 • 7 min read

How can a brand positioning map help your B2B strategy?

Sep 21, 2022 • 7 min read

How to set SMART goals for content marketing

Sep 14, 2022 • 6 min read

9 B2B website best practices you can't ignore

Sep 07, 2022 • 11 min read

How to develop buyer personas for manufacturing

Aug 31, 2022 • 8 min read

7 telltale signs you need a new B2B CRM solution

Aug 24, 2022 • 8 min read

How to do an effective B2B website audit and improve your SEO

Aug 17, 2022 • 5 min read

What is brand positioning and why is it important?

Aug 03, 2022 • 6 min read

What is Growth-Driven Design and what are the benefits?

Jul 12, 2022 • 6 min read

4 CRM implementation steps to guarantee success

Jul 08, 2022 • 6 min read

Marketing, Content

What does the future of keyword research look like?

Jun 29, 2022 • 5 min read

How a B2B content marketing agency can help you meet your goals

Jun 24, 2022 • 7 min read

5 tips for developing an effective B2B inbound marketing strategy

Jun 21, 2022 • 7 min read

6 reasons to consider cropping when choosing an image

Mar 31, 2022 • 5 min read

How to write excellent educational content for inbound

Feb 13, 2022 • 7 min read

5 obstacles to business growth and how to overcome them

Feb 04, 2022 • 9 min read

The importance of Customer Lifetime Value in B2B

Jan 27, 2022 • 9 min read

Is print media dead?

Jan 06, 2022 • 8 min read

Marketing resources and capabilities for growth in manufacturing

Dec 23, 2021 • 8 min read

B2B marketers: Stop selling and start being useful!

Dec 11, 2021 • 8 min read

The six imperatives B2B buyers have really been keen to see in 2021

Dec 01, 2021 • 10 min read

Post COVID-19 B2B Marketing – latest stats

Nov 05, 2021 • 8 min read • Comments (1)

How the sales funnel has changed for professional services marketing

Oct 30, 2021 • 10 min read

Account-Based Marketing and HubSpot: what’s changed?

Oct 07, 2021 • 3 min read

How important is brand development in your B2B marketing strategy?

Oct 05, 2021 • 3 min read

Why Combine Account Based Marketing and Inbound Marketing?

Sep 13, 2021 • 4 min read

How to build a B2B brand that will optimise your sales and marketing

Sep 03, 2021 • 6 min read

How to create a brand that will reach more right-fit customers

Aug 14, 2021 • 6 min read

Why brand personality matters so much to B2B strategy success

Aug 13, 2021 • 5 min read

Why brand identity is more about customers than about you

Aug 12, 2021 • 9 min read

Why collaboration is critical to sales enablement

Aug 10, 2021 • 4 min read

Who should lead your sales enablement team?

Aug 05, 2021 • 4 min read

The B2B sales model is dead. Sales enablement is here to stay

Aug 02, 2021 • 4 min read

Sales enablement and best practice

Jul 30, 2021 • 3 min read

What is sales enablement?

Jul 22, 2021 • 5 min read

5 Ways to Improve the Visual Storytelling on Your Website

Jul 09, 2021 • 4 min read

Why your brand positioning is failing to attract new business

Apr 20, 2021 • 7 min read

How to boost B2B sales and drive revenue with digital selling

Jan 13, 2021 • 5 min read

How to hire the right digital marketing agency

Dec 23, 2020 • 4 min read

Why your brand perception is falling flat with your customers

Dec 23, 2020 • 8 min read

7 brand management insights that will set you apart in a B2B world

Dec 15, 2020 • 9 min read

Why your brand design is intrinsically linked to your business growth

Dec 09, 2020 • 7 min read

10 signs you need a better brand strategy in your business

Nov 30, 2020 • 7 min read

5 ways to delight B2B customers - even in 2020

Nov 24, 2020 • 4 min read

The happy customer - why a positive brand experience is everything

Oct 26, 2020 • 5 min read

How to tell a brand story that people will love

Aug 18, 2020 • 5 min read

Always be helping: 6 critical concepts for inbound sales

Aug 06, 2020 • 7 min read

B2B companies can create a memorable digital experience for customers

Jul 28, 2020 • 7 min read

The psychology of customer delight

Jul 07, 2020 • 5 min read

MQL vs SQL; how to identify and convert prime prospects into sales leads

Jun 30, 2020 • 7 min read

HubSpot's CMS Hub: what does it mean for Marketing Managers?

May 06, 2020 • 6 min read

Marketing, Strategy

Top marketing trends to watch for in transport and logistics

May 05, 2020 • 5 min read

B2B content marketing in the time of Coronavirus

Apr 23, 2020 • 7 min read

The best Earth Day 2020 marketing campaigns

Apr 22, 2020 • 6 min read

The ultimate guide to successful virtual meetings

Apr 03, 2020 • 6 min read

Marketing tips for businesses during the coronavirus outbreak

Mar 31, 2020 • 4 min read

How long should your blog posts be in 2020?

Mar 18, 2020 • 5 min read

4 ways to improve your B2B user journey in 2020

Mar 04, 2020 • 4 min read

B2B marketing - 10 things to make sure you're doing in 2020

Jan 24, 2020 • 7 min read

Influencer marketing: to trust or not to trust?

Jan 22, 2020 • 5 min read

Marketing, Content

How to convert your blog readers into leads

Jan 08, 2020 • 4 min read

Brands as media publishers: 5 things we've learned in 2019

Dec 16, 2019 • 5 min read

How to create an effective discussion guide for B2B research

Dec 12, 2019 • 6 min read

StoryBrand framework and how can it transform your marketing

Dec 09, 2019 • 4 min read

Marketing, Strategy

What is conversational marketing and how does it fit with inbound?

Nov 29, 2019 • 5 min read

7 mistakes content writers make when writing for web

Nov 22, 2019 • 5 min read

What is TikTok and should I be using it for my business?

Nov 21, 2019 • 4 min read

Should you outsource your content marketing?

Nov 15, 2019 • 4 min read

5 stats from CMI's B2B Content Marketing report to inspire you in 2020

Nov 13, 2019 • 5 min read

When high-quality content is not enough

Nov 08, 2019 • 5 min read

Marketing, Strategy

Is Twitter still a viable B2B marketing tool in 2020?

Nov 07, 2019 • 6 min read

A new era of marketing? What to expect from the next decade

Nov 05, 2019 • 5 min read

BERT explained for marketers. Should Google's latest update worry you?

Nov 01, 2019 • 4 min read

B2B marketing to Gen Z? Really?

Oct 23, 2019 • 5 min read

Emotion and the human touch - a winning strategy for B2B

Oct 14, 2019 • 5 min read

Grow better by growing bolder: 5 fears you need to overcome

Oct 09, 2019 • 4 min read

Strategy, Content

How voice search is changing SEO - and what to do about it

Oct 08, 2019 • 5 min read • Comments (2)

6 writing tips to take your B2B content from good to great

Oct 03, 2019 • 5 min read

How to become an experience disruptor

Sep 26, 2019 • 4 min read

Is it worth refreshing your old blog posts?

Sep 25, 2019 • 5 min read

B2B marketing: should you control influencers?

Sep 24, 2019 • 5 min read

Marketing trends to watch in 2020

Sep 23, 2019 • 4 min read

What kind of visual content should you include in your B2B blog?

Sep 19, 2019 • 5 min read

Websites, Content

What are the best free design tools for B2B content writers?

Sep 12, 2019 • 5 min read

Should we prioritise customer retention over customer acquisition?

Sep 11, 2019 • 4 min read

Deadpool to Gin - how Ryan Reynolds became a content marketing genius

Sep 10, 2019 • 7 min read

Marketing, Content

Lead generation and nurturing: designing effective workflows

Sep 06, 2019 • 4 min read

Lie back and think of your content marketing strategy

Sep 05, 2019 • 5 min read

4 ways to drastically improve your content

Sep 04, 2019 • 4 min read

10 of the best content writing tools to improve your blog

Sep 03, 2019 • 8 min read

Websites, Content

Stock images for B2B websites: how to sift out the duds

Aug 29, 2019 • 3 min read

Websites, Content

How to fold SEO into your website design

Aug 26, 2019 • 5 min read

Buyer Persona vs Account-Based Marketing (ABM)

Aug 23, 2019 • 4 min read

Original research for content marketing - is it really worth it?

Aug 22, 2019 • 5 min read

How to build brand advocates who'll do the selling for you

Aug 20, 2019 • 4 min read

Film techniques that make life easier in the edit room

Aug 19, 2019 • 6 min read

Instagram marketing - is it right for your B2B business?

Aug 16, 2019 • 6 min read

5 questions you need to ask about your marketing data

Aug 15, 2019 • 6 min read

5 psychological hacks to boost conversions

Aug 14, 2019 • 4 min read

Should incorporate video content into your digital marketing strategy

Aug 14, 2019 • 3 min read

How to evaluate and qualify B2B marketing trends

Aug 08, 2019 • 8 min read

Marketing, Content

How to generate more leads with your B2B research

Aug 07, 2019 • 6 min read

How to write your best copy for all stages of the buyer's journey

Aug 06, 2019 • 6 min read

Websites, Content

How do marketers conduct a website image audit?

Aug 01, 2019 • 5 min read

Maximise word of mouth as part of your growth strategy

Jul 28, 2019 • 5 min read

Are these the best content marketing podcasts?

Jul 26, 2019 • 3 min read

Why you should build a brand community and how to do it

Jul 25, 2019 • 4 min read

How to distribute your video marketing content

Jul 24, 2019 • 5 min read

5 steps to creating long-term impact through your B2B brand

Jul 22, 2019 • 5 min read

What's the secret to making a persuasive CTA in HubSpot?

Jul 17, 2019 • 7 min read

25 Handy Slack Hacks Everyone Should Know

Jul 17, 2019 • 4 min read

A simple guide to meta descriptions and alt tags in 2019

Jul 16, 2019 • 4 min read

Marketing, Content

4 ways B2B research can amplify your inbound marketing efforts

Jul 11, 2019 • 6 min read

B2B brands - from content publisher to media company

Jul 10, 2019 • 4 min read

Marketing, Brand

Ethical marketing in the media publishing age

Jul 05, 2019 • 6 min read

Are eBooks still the best way to convert page visitors?

Jul 04, 2019 • 7 min read

Can UX design be an ethical problem?

Jul 03, 2019 • 2 min read

Demographics, psychographics and the ideal customer fit

Jul 02, 2019 • 3 min read

What makes a brand video sparkle?

Jun 26, 2019 • 3 min read

How has GDPR affected B2B businesses?

Jun 24, 2019 • 4 min read

Retaining your customers during the evolution to media brand

Jun 19, 2019 • 4 min read

Love Island wins at media branding

Jun 17, 2019 • 3 min read

Marketing, Content

Should you carry out an inbound content audit?

Jun 17, 2019 • 4 min read

Defining the buyer’s journey: a foundation for content creation

Jun 14, 2019 • 5 min read

Creating your social media video strategy

Jun 11, 2019 • 2 min read

Marketing, Content

How to use your marketing data to make better content decisions

Jun 07, 2019 • 6 min read

Playing the Trump card in content creation

Jun 06, 2019 • 2 min read

The changing roles of sales and marketing

Jun 05, 2019 • 9 min read • Comments (1)

The power of 'you' - using smart content to nurture leads

Jun 04, 2019 • 4 min read

How to scale your business by building a media brand asset

Jun 03, 2019 • 4 min read

How to develop meaningful buyer personas that go beyond demographics

May 31, 2019 • 6 min read

When is a bank not a bank? When it's a TV channel

May 30, 2019 • 3 min read

How to search for images: the content writer’s guide

May 27, 2019 • 10 min read

Marketing, Content

Is thin content damaging your online presence?

May 24, 2019 • 4 min read

What to do with my old blogs?

May 21, 2019 • 3 min read

Why sales must be transformed by the marketing revolution

May 20, 2019 • 9 min read

Becoming a media brand: who are the B2B companies doing it well?

May 13, 2019 • 5 min read

Marketing, Content

Why you need to be writing online content like a journalist

May 09, 2019 • 7 min read

The journey to becoming a media publisher

May 08, 2019 • 4 min read

Attract business by using more images

May 07, 2019 • 5 min read

The importance of events to your B2B marketing strategy

May 02, 2019 • 5 min read

Is your media agency a good fit?

Apr 30, 2019 • 3 min read

How much is SEO changing in 2019?

Apr 25, 2019 • 2 min read

Is the Instagram aesthetic over?

Apr 24, 2019 • 2 min read

Video, Websites

3 videos people want to see on your B2B website

Apr 24, 2019 • 4 min read