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What are 2017's B2B social media marketing challenges?

It seems in 2017 the one thing we can be certain of is change. Nowhere is this felt more than in the...

8 proven ways a content writer can get buyers to engage online

Just recently AOL published the results of an impressive study into what drives engagement with cont...

6 ways to connect online with potential customers

One of the hardest tasks any company faces is finding and connecting with potential customers, then ...

Social media - pros and cons for professional services marketing

Professional services marketing is not immune to the broader changes transforming the marketing tech...

How to perform your own social media evaluation

More than any other communications channel, social media is subject to change – often fast and unpre...

Top 10 social media pros and cons

Nearly every business is now either using social media for marketing or is considering doing so. But...

7 checks for sharing B2B content on social media

A fundamental part of social media for B2B inbound marketing is sharing others' content - providing ...

The content manager's guide to GIFs

The GIF image format is making a comeback. While you may not have heard of the format until now, it ...

The ultimate social media checklist before you post [infographic]

When writing an article for a blog or posting to a social media channel, there are many things you n...