Social media platforms connect businesses with prospects and existing customers. They paint a picture of your target audience's needs, spread your brand message and inform future marketing.
And, with social media marketing, you can position your product or service right in front of the very people who need it. Sounds great! But how can you gain more reach?
Revisit your buyer personas
Growing an audience is one of the biggest challenges for businesses on social media.
Think about your channels. What’s really in it for your followers? Unless you are creating content that genuinely delights, people won’t be prepared to follow or subscribe.