Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaign Delivery
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Discovery Call
Growth Plan Quiz
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Brand Positioning
Content Strategy
Buyer Personas
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
CRM Optimisation
Deliver
Discover how to implement digital campaigns.
Inbound Marketing
ABM
Sales Enablement
Sales & Marketing
Discover how to stand out, power your pipeline, and improve margins.
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
About Equinet
Equinet's Journey
Meet the Team
Get in touch
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Discovery Call
Katie Hughes
Katie writes content for Equinet and our clients. She has a degree in Psychology and a background in qualitative research.
Blog
Articles and insights by Equinet Media.
Topics
Content
Marketing
Strategy
Brand
Sales
Video
Websites
AI
Video, Content
How to inject more life into your blog posts with visual media
Mar 14, 2019
•
5 min read
Marketing, Content
Which types of blog posts get shared the most on social media?
Feb 25, 2019
•
4 min read
How to launch a successful podcast in 6 simple steps
Feb 07, 2019
•
7 min read
Why your professional services firm needs a pillar page
Jan 11, 2019
•
4 min read
How to build trust in professional services marketing
Dec 13, 2018
•
4 min read
Social media marketing tips for B2B companies
Dec 05, 2018
•
3 min read
Strategy
Why the modern B2B buyer needs a mobile-first approach
Nov 22, 2018
•
4 min read
Content
13 easy blogging hacks for HubSpot users
Oct 09, 2018
•
5 min read
Google turns 20! So what's next?
Oct 02, 2018
•
4 min read
Content
Panda, penguin, hummingbird - a beginner's guide to Google's algorithm
Sep 27, 2018
•
5 min read
•
Comments (3)
How to create content for different personalities
Sep 20, 2018
•
3 min read
Marketing
4 digital marketing trends to watch in 2019
Sep 12, 2018
•
5 min read
•
Comments (3)
Content
The staying power of white papers in B2B content marketing
Aug 30, 2018
•
4 min read
Marketing, Content
8 tips for promoting your blog posts on social media
Aug 16, 2018
•
4 min read
Marketing
5 powerful marketing strategies to drive business growth
Aug 01, 2018
•
5 min read
Content
4 things you need to know about the B2B buyer's journey in 2018
Jul 26, 2018
•
3 min read
Marketing
How to apply kaizen to your inbound methodology
Jul 03, 2018
•
4 min read
16 website design tips
Jun 26, 2018
•
3 min read
Content
5 essential things to do before starting your B2B blog
Jun 14, 2018
•
4 min read
Websites
What is Growth-Driven Design and how can it help your business?
May 22, 2018
•
4 min read
Why is no one reading your content?
May 17, 2018
•
5 min read
10 content marketing formats to generate more leads in 2018
May 14, 2018
•
7 min read
The inbound marketing approach to customer delight
Apr 27, 2018
•
4 min read
Content
How to use quantitative research to enhance your content marketing
Apr 25, 2018
•
4 min read
Beating writer's block: 10 tips for B2B bloggers
Apr 12, 2018
•
5 min read
•
Comments (3)
Websites, Content
How to create a B2B website homepage your buyer personas will love
Apr 05, 2018
•
4 min read
How to create an eBook for professional services marketing
Mar 14, 2018
•
5 min read
Marketing, Strategy
6 conversion rate optimisation tips to embrace in 2018
Feb 28, 2018
•
5 min read
14 simple ways to generate great blog ideas for professional services
Feb 14, 2018
•
5 min read
Marketing, Strategy
Why your inbound strategy should start with brand development
Jan 31, 2018
•
4 min read
Prev
All posts
Next