Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaign Delivery
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Discovery Call
Growth Plan Quiz
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Brand Positioning
Content Strategy
Buyer Personas
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
CRM Optimisation
Deliver
Discover how to implement digital campaigns.
Inbound Marketing
ABM
Sales Enablement
Sales & Marketing
Discover how to stand out, power your pipeline, and improve margins.
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
About Equinet
Equinet's Journey
Meet the Team
Get in touch
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Discovery Call
Keith Errington
Keith has a unique mix of talents and experience in marketing and communications. That’s just his reenactment film and TV work!
Blog
Articles and insights by Equinet Media.
Topics
Content
Marketing
Strategy
Brand
Sales
Video
Websites
AI
Marketing
How to choose the right inbound marketing agency
Jan 26, 2016
•
4 min read
Marketing
5 inbound marketing practices to stop in 2016
Dec 11, 2015
•
5 min read
Content
5 steps to becoming a better blog writer
Nov 24, 2015
•
5 min read
Content
10 steps to the perfect 'How To' post for your B2B blog
Nov 13, 2015
•
5 min read
Content
How to establish authority with your B2B blog
Nov 03, 2015
•
4 min read
Content
How to write your first B2B blog post
Oct 26, 2015
•
7 min read
Content
7 do's & don'ts when using stock photography
Sep 28, 2015
•
5 min read
Bringing your blog to life with images
Sep 14, 2015
•
5 min read
Marketing
The power of images in your inbound marketing mix
Jul 08, 2015
•
4 min read
Content
10 ways to keep your content marketing simple
Jun 01, 2015
•
3 min read
Strategy
5 key considerations when marketing to Millennials
May 11, 2015
•
3 min read
Marketing, Content
The power of the employee advocate
Apr 21, 2015
•
4 min read
Marketing, Strategy, Content
Sex, lies and B2B marketing
Apr 10, 2015
•
6 min read
Marketing, Video
How B2B web video takes a step up with a Meerkat or a Periscope
Mar 27, 2015
•
4 min read
Marketing
Social Media: 12 tips to prevent problem posts
Feb 09, 2015
•
4 min read
Marketing
Five big marketing ideas for 2015
Feb 03, 2015
•
4 min read
Marketing
Two-minute guide to curating content
Dec 13, 2014
•
4 min read
Marketing, Strategy
Mastering social media: the rules of engagement
Dec 08, 2014
•
5 min read
Marketing
6 valuable web monitoring tips for effective social listening
Nov 26, 2014
•
4 min read
•
Comments (2)
Marketing, Strategy
What's your social media strategy?
Oct 21, 2014
•
6 min read
Marketing
WANTED: Social Media Superhero
Oct 10, 2014
•
3 min read
Marketing
Social Media – it’s not just marketing
Jun 03, 2014
•
3 min read
Content
Why are you blogging?
Apr 14, 2014
•
3 min read
Marketing, Strategy, Content
The Five Contradictions of Native Advertising
Feb 07, 2014
•
5 min read
Prev
All posts