Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaign Delivery
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Discovery Call
Growth Plan Quiz
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Brand Positioning
Content Strategy
Buyer Personas
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
CRM Optimisation
Deliver
Discover how to implement digital campaigns.
Inbound Marketing
ABM
Sales Enablement
Sales & Marketing
Discover how to stand out, power your pipeline, and improve margins.
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
About Equinet
Equinet's Journey
Meet the Team
Get in touch
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Discovery Call
Keith Errington
Keith has a unique mix of talents and experience in marketing and communications. That’s just his reenactment film and TV work!
Blog
Articles and insights by Equinet Media.
Topics
Content
Marketing
Strategy
Brand
Sales
Video
Websites
AI
Content
Artificial Intelligence and its role in B2B marketing
Nov 08, 2017
•
6 min read
How Professional Services Marketing is changing
Nov 06, 2017
•
4 min read
Marketing, Content
How to meet the manufacturing marketing challenge with your content
Oct 23, 2017
•
5 min read
•
Comments (1)
Marketing
How to win at SaaS email marketing
Oct 16, 2017
•
3 min read
Content
How marketing is changing for SaaS companies
Oct 09, 2017
•
5 min read
Marketing
8 effective email tips for professional services marketing
Sep 28, 2017
•
5 min read
Content
Why you need to consider link-building in B2B Content Marketing
Sep 14, 2017
•
5 min read
Content
How to win and keep customers with SaaS Content Marketing
Sep 06, 2017
•
4 min read
3 essentials for professional services bloggers
Sep 05, 2017
•
4 min read
Content
What you need to know about SEO for B2B Content Marketing
Aug 03, 2017
•
5 min read
Marketing, Strategy
What is the SaaS approach to buyer persona development?
Jul 24, 2017
•
4 min read
Content
How to establish authority and trust when blogging for B2B
Jun 29, 2017
•
5 min read
Professional services marketing: build audience with inbound marketing
Jun 21, 2017
•
4 min read
Marketing
Why your SaaS company needs an inbound marketing agency
May 17, 2017
•
6 min read
Marketing, Content
Pros and Cons of using the top 7 social media networks for B2B
May 05, 2017
•
10 min read
Marketing
SaaS vs. Product Marketing - Why you need to think outside the box
Apr 12, 2017
•
4 min read
30 blog ideas for your SaaS company
Apr 04, 2017
•
5 min read
•
Comments (3)
Content
Five techniques a B2B content writer should master
Mar 08, 2017
•
5 min read
•
Comments (1)
Content
How to create content ideas for professional services marketing
Feb 23, 2017
•
4 min read
Strategy
Why are your B2B marketing tactics not working?
Feb 16, 2017
•
6 min read
Strategy
Why you should focus on B2B marketing fundamentals in 2017
Jan 12, 2017
•
6 min read
Content
How to write complex content for time-starved managers
Dec 08, 2016
•
5 min read
Content
How to reuse and repurpose when writing B2B content
Nov 24, 2016
•
6 min read
Content
6 ways to stop being creepy when personalising B2B content
Oct 11, 2016
•
11 min read
•
Comments (1)
Marketing
8 proven ways a content writer can get buyers to engage online
Sep 29, 2016
•
6 min read
•
Comments (2)
Marketing, Content
When is visual communication right for B2B inbound marketers?
Jun 28, 2016
•
5 min read
Marketing, Strategy
Why your inbound marketing agency bangs on about buyer personas
Jun 08, 2016
•
6 min read
Marketing, Content
Social media - pros and cons for professional services marketing
May 18, 2016
•
4 min read
Marketing, Content
How to generate great blog ideas when you have run out of steam
Feb 08, 2016
•
4 min read
Marketing
How to perform your own social media evaluation
Feb 02, 2016
•
4 min read
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