Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaign Delivery
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Discovery Call
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Growth Strategy Workshop
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Resources
Define
Establish brand and marketing strategies.
Brand Positioning
Content Strategy
Buyer Personas
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
CRM Optimisation
Deliver
Discover how to implement digital campaigns.
Inbound Marketing
ABM
Sales Enablement
Sales & Marketing
Discover how to stand out, power your pipeline, and improve margins.
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About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
About Equinet
Equinet's Journey
Meet the Team
Get in touch
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
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Content (2)
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Topics
Content
Marketing
Strategy
Brand
Sales
Video
Websites
AI
Marketing, Content
How to convert your blog readers into leads
Jan 08, 2020
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Brand, Content
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Strategy, Content
How voice search is changing SEO - and what to do about it
Oct 08, 2019
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5 min read
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Comments (2)
Content
6 writing tips to take your B2B content from good to great
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Is it worth refreshing your old blog posts?
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Lie back and think of your content marketing strategy
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How to fold SEO into your website design
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Original research for content marketing - is it really worth it?
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Film techniques that make life easier in the edit room
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Websites, Content
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Content
A simple guide to meta descriptions and alt tags in 2019
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Marketing, Content
4 ways B2B research can amplify your inbound marketing efforts
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Marketing, Content
Should you carry out an inbound content audit?
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Content
Defining the buyer’s journey: a foundation for content creation
Jun 14, 2019
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Marketing, Content
How to use your marketing data to make better content decisions
Jun 07, 2019
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6 min read
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