The deadline is imminent, and by now, most organisations should have their houses in order when it comes to GDPR.
It’s likely you’ve recently received a flurry of "can we still contact you" emails from B2C companies that you’ve previously bought from, or shown some interest in. You may have even heard of some companies deleting all their contacts in a fit of panic, fearful of falling foul of the new compliance measures. When it comes to B2B marketers, many are taking a more systematic and considered approach to how they use and handle data sensibly.