Imagine a world without data.
A world where advertisers and marketers have no details about their prospects and where the first data they can collect is the buyer’s name on a purchase order.
With GDPR, which severely restricts what data the marketer can collect and how they collect it, and the so-called ‘walled gardens’ of Google, Facebook and Amazon, which only allow access to their customers on their terms, we may be headed in that direction right now.
The GDPR (General Data Protection Regulation) was introduced across Europe in May 2018 to strengthen individuals’ rights when it comes to the handling and processing of their data.
As inbound marketers, we’ve always put the power in the hands of our prospects - and the GDPR champions that notion, so it's a regulation we should all willingly, and easily abide by.
Our communications and the ability to generate leads are dependent on high-quality data acquisition. Landing pages are an integral part of that acquisition process, so it’s natural to be dubious over the thought of tweaking and overhauling your existing landing pages and conversion paths. What if we put prospects off? What if people choose not to tick the box?
The deadline is imminent, and by now, most organisations should have their houses in order when it comes to GDPR.
It’s likely you’ve recently received a flurry of "can we still contact you" emails from B2C companies that you’ve previously bought from, or shown some interest in. You may have even heard of some companies deleting all their contacts in a fit of panic, fearful of falling foul of the new compliance measures. When it comes to B2B marketers, many are taking a more systematic and considered approach to how they use and handle data sensibly.
