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How an inbound approach could help your SaaS company

Across the spectrum, industries are facing change on an unprecedented scale – and the software as a ...

The importance of storytelling in professional services marketing

At its core, marketing is storytelling. Telling stories allows you to connect with your target audie...

Are you putting your B2B buyer personas first?

Inbound marketing is customer-centric: your target audience is at the heart of everything you do. Th...

What B2B content writers should know about 10x content

By now, many companies understand the vital role that content plays in attracting their target audie...

4 myths about B2B content writing

"Myth: a widely held but false belief or idea." Oxford Dictionaries B2B content writing is a topic r...

Why inbound marketing for manufacturing supports Industry 4.0

"Industry 4.0, or the Fourth Industrial Revolution, is set to revolutionise the manufacturing and pr...

Why B2B content writers should embrace their writing voice

"Writing is the painting of the voice" - Voltaire We all have unique voices: deep and rich, breathy,...

Should you carry out an inbound content audit?

The Christmas holidays are over and January (officially the longest month of the year) is stretching...

3 key inbound marketing takeaways for 2016

As 2016 draws to a close, it is the time for reflection and review, so we thought we would look back...