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SPECIAL OFFER
The
Positioning Module
This is the first step in The Growth Plan. It combines workshops and desk research to equip you with a plan for differentiation.
Ideal Customer Survey
Defining ideal customers enhances targeting precision, ensuring communications engage your intended audience.
Competitor Analysis
Digital channels, trends, and behaviours relevant to your industry define your market's digital landscape and potential.
Diagnostic Review
Analyse sales and marketing efforts to identify areas for improvement and opportunities for growth.
Brand Positioning
Identify your audience, competitors, and differentiators to create a clear and compelling brand position.
What you get
 One Week Intensive |
 Two Interactive Workshops |
.svg){kind=icon} Positioning Research |
 Surveys & Reports |
 *Remarkable Guarantee |
The Programme
The Positioning Module combines detailed surveys, desktop research, and engaging interactive workshops for a comprehensive methodology to effectively tailor a strategy for optimal market positioning.
Ideal Customer
Survey
We will send you an NDA
Creating an Ideal Customer Profile (ICP) means identifying the characteristics of your perfect customer – the type of customer who will benefit most from your services and generate the most value for your business.
Is your company entirely aligned with who your ideal customers are? We will collate responses and use them during the Diagnostic Workshop.
A review examines competitors' online strategies to gauge their strengths and weaknesses and reveal their digital positioning. We will analyse website performance, SEO rankings, paid advertising campaigns, social media engagement, content strategies and online reputation.
Understanding these facets helps pinpoint opportunities where competitors lag and excel. This data aids in refining a business's digital strategy to seize online market opportunities and mitigate digital threats.
Following our assessment, we'll provide actionable insights and strategic recommendations to enhance your competitive edge and address shortcomings.
The research will help define:
- Opportunities to gain a digital advantage
- Insights on where you may be falling behind
- Your digital position in a burgeoning market
Diagnostic Review
Workshop
Analyse sales and marketing efforts and processes, aiming to identify areas of improvement and opportunities for growth. We will set clear objectives with you, such as improving sales efficiency, increasing marketing ROI, and enhancing brand awareness.
We will ask you to gather a cross-functional team that includes representatives from sales, marketing, customer service, and other relevant departments to guarantee a comprehensive analysis and diverse perspectives.
We will send attendees an online questionnaire before the workshop and use that insight to guide deeper analysis during the event.
Brand Positioning
Workshop
A brand positioning workshop is a collaborative session to define and articulate a company’s unique position in the market. It helps businesses identify their target audience, competitors, and differentiators to create a clear and compelling brand narrative. The value of a brand positioning workshop includes:
Improved customer understanding
The workshop process fosters a deeper understanding of the target audience, enabling businesses to align their brand with customer needs, preferences, and expectations.
Strategic focus
A clear brand positioning statement is a foundation for decision-making, guiding marketing strategies and overall business direction.
Stakeholder alignment
Engaging team members and stakeholders in the workshop promotes shared understanding, buy-in, and commitment to the brand positioning, fostering collaboration and unity across the organisation.
YOU ARE HERE!
| Get started to the left or view the Branding Module to the right. |
The Branding Module
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
The Strategy Module
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution..
Campaign Delivery
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Let's Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
