Branding Module


Learn how to stand out to ideal customers by emphasising your unique value proposition and distinguishing yourself from competitors.

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Customer Focus

Move beyond demographics to understand your prospect’s challenges and aspirations. Learn to define and understand buyer personas. 

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Brand Narrative

Create a brand narrative that shapes how you communicate and market to your customers and differentiates your business.

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Value Proposition

If you want to create sustainable growth, you need to stand out. What does your brand do that’s unique, and why should clients choose you?

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Brand Identity

The image your brand projects might differ from the way clients perceive you. A strong brand identity will help distinguish the wood from the trees. 

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Branding for differentiation

A well-defined brand is still crucial for contract manufacturers who often operate behind the scenes. It sets the tone for your interactions with clients and streamlines your marketing by pre-defining key messages and values. This enhances credibility and allows for a more efficient and targeted approach to acquiring new business partnerships. 




Customer Focus


Providing helpful content that guides buyers through often complex and lengthy buyer journeys is essential to reaching and influencing OEMs. Developing buyer personas for critical influencers is crucial in this process.

During this workshop, we aim to understand their challenges, fears, and aspirations. We want to explore what motivates them to invest in solutions like yours and what they expect to achieve from these solutions. We want to identify the aspects of competing solutions they consider most critical, any concerns that may lead them to doubt that your solution is the best option, and any individuals or factors in their ecosystem that could influence their decision-making process.

Pre-Workshop Survey | 4-Hour Workshop | 2/3 Buyer Persona Profiles




Brand Narrative


Clarify why and how your customers work with you. A brand narrative is a story that shapes your marketing and communications. It is not a script you repeat verbatim but an interpretation of what needs to be said through your unique lens, explicitly tailored to your customers' situation. You must consider your brand narrative to differentiate your company, attract and retain talent, engage new customers, and grow your business.

In this workshop, we will define the transformation your customers need from you, hone in on the problem you solve for them, and introduce a model for positioning your customer as the hero in your story. We will establish a controlling idea and story question, define the stakes and your authority to provide the solution and clarify how they can work with you.


Value Proposition


Crafting a compelling value proposition is crucial for any business. It showcases your business's unique benefits and addresses customers' jobs to be done, pains to avoid, and gains to achieve.

In this workshop, we'll guide you through creating a strong value proposition that will set you apart from competitors, optimise your marketing efforts and boost sales conversions, all contributing to long-term success and growth.

  • Understanding customer segments
  • Jobs to be done, pains, and gains
  • Pain relievers and gain creators
  • Unique Selling Points (USPs)
  • Alignment and buy-in from stakeholders


Digital Brand Identity


Forging a robust brand identity in contract manufacturing melds expertise, customer focus, innovation, quality assurance, sustainability, ethics, and strategic communication to engage customers, employees, and stakeholders.

But it's important to distinguish between brand identity, representing the desired image, and the actual brand, shaped by clients' and industry partners' perceptions.



Your Brand Core

Part one of this workshop targets companies aiming to review their brand core. A clear purpose is vital, merging mission, vision, values, and objectives to guide stakeholders. A defined purpose distinguishes you, resonates with your audience, and unifies your team towards a shared goal.

Your vision illustrates the landscape you aim to shape. Your mission emphasises your daily commitment and values as the operational principles guiding every aspect of your process.

Your Brand Persona

Establishing a brand persona can help attract and retain clients and staff. It is a crucial element of your business strategy, consistently showcasing your excellence and trustworthiness in every interaction.

Your brand must have a distinct personality to resonate with customers and evoke a memorable, even emotional impact. Your brand's personality will shape the tone of your communications, so it's essential to be consistent and reflect your core values.

During the workshop, we will explore universally recognised symbols and themes to help create profound connections with your audience.

Digital Brand Expression

Digital brand expression is vital online, aiming to connect with audiences throughout their buying journey. The goal is to make brands relatable, trustworthy, and emotionally connected.

Five key strategies to succeed are:

  • Tone & Voice: Establish a strong brand voice, tone, and style guide.
  • Review brand guidelines: Are they up-to-date and comprehensive, or is this an area to focus on?
  • Personalisation: Tailoring experiences makes interactions distinct and personalised.
  • Behaviour insight: Data-driven audience insights and actions can improve user experiences.
  • Intelligent content delivery: Responding to user behaviour, including adaptive website content and AI-driven interactions.

Our team will analyse your digital expression and give you a plan to leverage the tools discussed to elevate it further.

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View the Positioning Module to the left or the Marketing Module to the right.
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The Marketing Module

Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.

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The Strategy Module

Employ a data-driven, integrated, and strategic approach for effective growth tactics.

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Website Design

Craft a highly functional website that engages visitors and provides avenues for ongoing connections.

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Content Design

Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution..

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Campaign Delivery

Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.

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Let's Get Started

In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?

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The Positioning Module

Begin your journey by diving deep into your competitors, creating ideal customer profiles, and positioning your brand.



If you are a contract manufacturer or part of the supply chain, find out more about working with Equinet as your growth marketing partner.