The Brand DNA Plan
A programme that will help you set your business apart and attract more ideal OEM partners.
From Supplier to Strategic Partner
As a contract manufacturer, confidentiality can prevent you from showcasing your best work. That's why building a distinct brand identity is the most powerful way to prove your expertise and win trust, even when you can't share your clients' stories.
Your Brand DNA articulates your unique value, shifting the conversation from price to expertise. This is how you attract the right partners, secure larger contracts, and build the kind of strategic, lasting OEM relationships your business needs to grow.
Transform your Brand
Transforming your brand is about shifting perceptions to establish your unique value. We help you move from being seen as just another supplier to the strategic partner your ideal clients are looking for.
Fine-Tune your Positioning
Brand positioning is your competitive advantage. We use workshop data and market analysis to create a strategy that helps you cut through the noise, showcase your unique value, and stand out from the competition.
Build Your Brand Operating System
To scale, you need more than a guide; you need an engine. We turn your strategy into an AI-powered system your team can use to create on-brand content with speed and confidence.
Book a Diagnostic Review
Facilitated workshop – onsite or virtual
Baseline audit & gap analysis
Get a clear, actionable roadmap for growth with our facilitated workshop, conducted either on-site or virtually.
- Gain clarity: A baseline audit and gap analysis help you see exactly where you stand and your biggest growth levers.
- Validate strategy: Confirm your goals, audience, and channels are on track to deliver results.
- Identify opportunities: Uncover quick wins and long-term advantages across sales and marketing.
Define your Target Audience
Facilitated customer focus workshop – onsite or virtual
Build an Ideal Customer Profile
Define your most profitable customer segments. We help you build a focused profile that guides marketing, sales, and strategic planning - so you attract and convert higher-value opportunities.
Define Your Buyer Personas
Translate insight into action. We create clear, practical personas that reveal your buyers’ goals, blockers, and decision-making drivers - powering tailored messaging and content strategy.
Map Your Buyer's Journey
Visualise the full decision path - from first touch to close. We map each stage to your buyers’ needs, helping you deliver the right message at the right time to move deals forward.
Uncover Your Competitive Advantage
Research & Analytics Project
Competitive Intelligence
Our research and analytics project provides the insights you need to outperform your competitors.
- Understand your position: Benchmark your digital presence to highlight what's working and where to improve.
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Outsmart the competition: See exactly where competitors fall short - and where you can pull ahead.
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Seize market opportunities: Identify gaps in the market to focus your strategy and reduce digital threats.
This insight becomes the foundation for your brand positioning, giving you the data to own a unique space in the market.
Analyse Your Position
Evaluating your digital presence uncovers strengths and weaknesses compared to competitors - so you can build on what works and fix what's holding you back.
Review Competitors
Turn competitor blind spots into your competitive advantage - position your offer where they fall short.
Identify Gaps
Knowing where competitors lag and excel provides you with a clear strategy for seizing market opportunities and claiming a unique position in the market.
Develop Your Brand Position
Facilitated brand positioning workshop – onsite or virtual
Define your brand's core
Establish a focused identity based on what makes you different - so you can build trust, credibility, and standout value in your space.
Uncover A Strategic Edge
Turn competitive insight into action - positioning your brand where rivals can’t compete.
Connect With Customers
Align your messaging with what your customers actually care about - so you resonate more deeply and win better business.
Practical tips on...
B2B Brand
Positioning
Differentiate in a competitive market by creating a unique brand identity that resonates beyond traditional branding elements like logos, font and colours.
Craft a Winning Proposition
Facilitated value proposition workshop – onsite or virtual
The Value Proposition
Crafting a powerful value proposition is key to winning more of the right business.
A strong value proposition helps you to:
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Sharpen your marketing: Capture attention with messaging that cuts through and persuades.
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Accelerate sales: Equip your team with a clear, compelling way to prove your value.
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Stand apart: Position your services uniquely - so competitors can’t copy or undercut you.
Seen Through Customers' Eyes
Pinpoint the jobs they need to get done, the pains holding them back, and the outcomes they value most - so your services feel like the natural answer.
Connect Solutions To Needs
Map your services directly against customer challenges and goals, creating a crystal-clear link between what they want and what you deliver.
Elevate your unique value
Turn insights into a value proposition competitors can’t match - distinctive, credible, and compelling to the customers that matter most.
Develop a Messaging Framework
Facilitated brand narrative workshop – onsite or virtual
Define Your Core Values
Anchor your brand in principles that matter. Clear values sharpen your identity, guide your messaging, and build trust by showing customers exactly what you stand for.
Connect With Your Audience
Give your brand a personality that resonates. A clear persona attracts the right clients and talent, builds emotional connection, and turns customers into long-term advocates.
Make Your Customer the Hero
Shift the spotlight onto your customers’ success. Show how you solve their challenges and enable their goals - transforming your brand from just a supplier into a valued strategic partner.
BUILD YOUR BRAND OPs Agent
WHERE IT ALL COMES TOGETHER
A Bespoke BRAND & Content Engine
Drawing on unique insights from your workshops, we create a customised Brand Ops Agent.
The Brand Ops Agent is an AI engine that enables on-brand, omnichannel content fast and at scale, enhancing your brand’s reach and impact.
This is more than a guide. It's a living system powered by your central brand repository - a unique hub containing your entire Brand DNA.
- Your brand, codified: Your visual identity, messaging, and style are structured into an actionable system, eliminating ambiguity.
- Built-in consistency: Core elements, such as colour, typography, and tone, are translated into clear rules, ensuring every asset looks, feels, and sounds like you.
- Modular building blocks: Practical components and templates empower you to create new assets quickly, without ever slipping off-brand.
The Structured Foundation
This layer is your central brand repository - the definitive blueprint for your brand. It captures your entire Brand DNA in one place, ensuring absolute consistency across every touchpoint and eliminating endless rework.
The Generative Layer
Bring your brand to life on demand. Drawing from your brand repository, our AI engine intelligently applies your DNA to generate fresh copy and visuals, ensuring every asset aligns with your narrative and visual identity.
The Automation Layer
Scale without the strain. By automating routine content creation, this layer removes the delivery bottleneck - slashing production time and freeing your team to focus on high-value strategy.
Book a Brand DNA Discovery call
And build a plan customised to your priorities
What You Get
Strategic Workshops
Research & Analysis
Your Brand DNA Microsite
Design-System Foundation
A Tailored Programme
Your Plan
Your Brand DNA Plan is a strategic roadmap built from your insights, used to create a bespoke Brand Ops Agent that ensures your messaging, visual identity, and credibility across the front end of your business.
What this achieves:
• Content assets built from your data
• Accelerated, high-quality content creation
• Visibility in AI / GEO discovery
• Clear, expert positioning
The programme requires participation from senior leadership and key teams. We provide short preparation: surveys and materials, so we hit the ground running with each workshop.
What it Takes
INVESTMENT
Build cost (one-off): £15,000 / $20,000 covers the complete Brand DNA programme.
Subscription (ongoing): from £1,000 / $1,350/month for updates, support and continued access.
Additional Gains
Cut time & cost of content creation and scale content themes so you appear in both traditional search and AI/GEO discovery
Next steps: Book a Discovery Call to see how we can turn your brand DNA into a Brand Operating Agent that provides clarity, credibility, and visibility where it matters.
What happens after the programme is completed?
After completing The Brand Positioning Module, participants gain a suite of tools, strategies, and ongoing resources to implement the brand transformation effectively. Here’s what happens next:
Access to Your Brand Plan Microsite
- A dedicated, secure microsite serves as a centralised hub for all deliverables.
- Features include:
- Downloadable resources: Brand framework, workshop findings, and actionable recommendations.
- Collaboration tools: Shareable content for seamless team implementation.
- 24/7 access for ongoing reference and updates.
Implementation Guidance
- You’ll have clear, prioritised steps for aligning marketing, sales, and customer service teams.
- A focus on translating the plan into real-world actions, such as:
- Refining marketing campaigns.
- Adjusting sales strategies.
- Enhancing customer experience touchpoints.
Tracking and Measuring Success
- Benchmarks and tracking processes established during the diagnostic review help monitor progress.
- Suggested metrics include:
- Lead generation and conversion rates.
- Customer satisfaction and retention rates.
- Market share growth and digital performance improvements.
Continued Support
- Option for follow-up consultations to ensure the strategy is being effectively implemented.
- Opportunity to book additional workshops or custom sessions for specific challenges as they arise.
What’s the cost? Can I decide which parts I want to do?
The price for the 7 steps detailed above is £15,000/$20,000. You can choose to book workshops individually at £3,000/$4,000 each. (+VAT)
How much involvement is required from my team during the process?
The more involved your team is in the workshop, the better. It’s the insight and interaction every invididual brings to the sessions that will help your facilitators understand how your brand is perceived in the market right now, and shape your collective brand vision for the future.
Workshops:
- Each workshop is designed to be interactive and participatory, requiring input from key stakeholders.
- Recommended participants:
- Sales, Marketing, and Account Management leaders. Senior management and key team members who understand your business goals.
Pre-Workshop Preparation:
First, we will sign an NDA.
Participants will complete short questionnaires and surveys to establish baselines and gather data for the workshops. We will request relevant documentation (e.g., sales data, customer feedback, existing branded materials, etc.).The more involved your team is in the workshop, the better. It’s the insight and interaction every invididual brings to the sessions that will help your facilitators understand how your brand is perceived in the market right now, and shape your collective brand vision for the future.
The more involved your team is in the workshop, the better. It’s the insight and interaction every invididual brings to the sessions that will help your facilitators understand how your brand is perceived in the market right now, and shape your collective brand vision for the future.
The more involved your team is in the workshop, the better. It’s the insight and interaction every invididual brings to the sessions that will help your facilitators understand how your brand is perceived in the market right now, and shape your collective brand vision for the future.
