The quality of our traffic and leads is now much higher. I believe in Equinet’s approach and the effectiveness of inbound marketing.

Joe Byrne - CEO


The problem.

Leads weren’t converting. They needed a new website and a programme to drive growth. They already knew the value of inbound marketing but needed an experienced agency to implement and execute the programme.

The results.

Within 24 months, website traffic rose 245%, MQLs increased by 400% with 80% conversion. Company turnover has doubled. Google page one ranking is up 800% and the company has successfully launched in new markets.

The customer.

Cognidox’s CEO had worked with Equinet on two previous occasions. The initial engagement saw web traffic rise 2,000% ahead of a trade sale to a multinational acquirer. He knew how effective inbound marketing could be and secured internal agreement to buy a HubSpot licence on arriving at Cognidox. What he needed, was an agency to execute.

Decisions made.

  • Position Cognidox as nimble world-class document management and project control software platform for enterprise businesses.
  • Break into the medical device market
  • Develop and implement a solid inbound growth strategy
  • Create an editorial plan and industry-leading content
  • Drive a steady flow of demo requests
  • Incorporate video and animation to bring the story to life

Take your first step to success now.


Equinet is responsible for devising and implementing the strategy including editorial programme, producing and promoting blogs and eBooks. SEO, Social, email marketing, the website, video testimonials, animation and design.

Content created for Cognidox.

Cognidox iPad Air Mockup