TALK TO US

Our 3-step growth plan:

Define your brand strategy & tech stack.

A plan for contract manufacturers with ambitious goals.

Define your:

Brand Positioning.

Position your brand for better customer reach and ideal customer outcomes.

Content strategy.

Better match content to ideal customers’ needs.

Optimised CRM.

How to build a single source of truth.

Strategic gameplan.

Put strategy before tactics and achieve your goals.

Design content that grows your reach & influence.

Joining dots between strategy, content, design and data.

Design your:

Content Marketing.

Create and distribute content to drive influence and profitable customer action.

Prime your website.

Design a business generation machine you can bank on.

Video production.

Build trust at every stage of the buyer's journey.

Graphic design.

Consistent on-brand design across your business that builds trust.

Deliver campaigns that drive your growth.

Meet your goals and maximise your potential.

Deliver your:

Inbound marketing.

Get found by people who are looking for what you do.

Sales enablement.

Create content to supports sales at each step along the buyer's journey.

Account-based marketing.

Target key accounts and win best-fit new business.

Customer services.

Reduce customer churn and increase customer satisfaction.

The quality of our traffic and leads is now much higher. I believe in Equinet’s approach and the effectiveness of inbound marketing.

Joe Byrne - CEO

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The problem.

Leads weren’t converting. They needed a new website and a programme to drive growth. They already knew the value of inbound marketing but needed an experienced agency to implement and execute the programme.

The results.

Within 24 months, website traffic rose 245%, MQLs increased by 400% with 80% conversion. Company turnover has doubled. Google page one ranking is up 800% and the company has successfully launched in new markets.

The customer.

Cognidox’s CEO had worked with Equinet on two previous occasions. The initial engagement saw web traffic rise 2,000% ahead of a trade sale to a multinational acquirer. He knew how effective inbound marketing could be and secured internal agreement to buy a HubSpot licence on arriving at Cognidox. What he needed, was an agency to execute.

Decisions made.

  • Position Cognidox as nimble world-class document management and project control software platform for enterprise businesses.
  • Break into the medical device market
  • Develop and implement a solid inbound growth strategy
  • Create an editorial plan and industry-leading content
  • Drive a steady flow of demo requests
  • Incorporate video and animation to bring the story to life
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Take your first step to success now.

TALK TO US

Or download The Unsung Heroes of Manufacturing eBook to learn more.

Outputs.

Equinet is responsible for devising and implementing the strategy including editorial programme, producing and promoting blogs and eBooks. SEO, Social, email marketing, the website, video testimonials, animation and design.

Content created for Cognidox.

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