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CASE STUDY"We've doubled the size of the company"

Lean document management for medical devices

 

 

traffic-increase-actioned

245%

INCREASE
In web sessions
leads-generated-actioned

400%

Increase

In MQLS

revenue-growth-actioned

800%

INCREASE

Google page one ranking

The Company

Cognidox’s CEO had worked with Equinet on two previous occasions. The initial engagement saw web traffic rise 2,000% ahead of a trade sale to a multinational acquirer. He knew how effective inbound marketing could be and secured internal agreement to buy a HubSpot licence on arriving at Cognidox. What he needed, was an agency to execute.

The problem

Leads weren't converting. 

They needed a new website and a programme to drive growth. They already knew the value of inbound marketing but needed an experienced agency to implement and execute the programme.

 

The Outcome

Cognidox wanted a new website to professionalise their look, feel and standing in the document management and product control development ‘space’. The strategy had to drive qualified leads, generate demand for demos, support conversions and an aggressive business growth plan.
Josh Griebach Headshot

"The quality of our traffic and leads is now much higher. I believe in Equinet’s approach and the effectiveness of inbound marketing."

Joe Byrne, CEO

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The Results

company turnover doubled

Equinet was responsible for devising and implementing the strategy, including creating an editorial programme and producing and promoting blogs and eBooks. SEO, Social, email marketing, the website, video testimonials, animation and design.

Within 24 months, website traffic rose 245%, and MQLs increased by 400% with 80% conversion. Company turnover has doubled. Google Page One ranking is up 800%, and the company has successfully launched in new markets.

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Answer 20 rapid-fire questions about your marketing and strategy and receive instant feedback with actionable tips to help you grow.

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It's free and only takes 2 minutes!

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