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Case Study
"We've doubled the size of the company"
245%
In web sessions
400%
In MQLS
800%
Google page one ranking
The Company
Cognidox’s CEO had worked with Equinet on two previous occasions. The initial engagement saw web traffic rise 2,000% ahead of a trade sale to a multinational acquirer. He knew how effective inbound marketing could be and secured internal agreement to buy a HubSpot licence on arriving at Cognidox. What he needed, was an agency to execute.
The problem
Leads weren't converting.
They needed a new website and a programme to drive growth. They already knew the value of inbound marketing but needed an experienced agency to implement and execute the programme.
The Outcome
Cognidox wanted a new website to professionalise their look, feel and standing in the document management and product control development ‘space’. The strategy had to drive qualified leads, generate demand for demos, support conversions and an aggressive business growth plan.






Digital Content
Have you got the in-house skills to create high-quality, engaging content across various platforms? From social media posts and blog articles to videos and infographics, compelling content helps businesses build brand awareness, establish credibility, and foster meaningful connections with their customers.
Industry:



Website Design
A well-designed website acts as your virtual storefront, making a powerful statement about who you are and what you stand for. It’s a beacon to visitors across the digital landscape to visit. find out more about your services and access your resources. The interplay between website design and personalised content serving is crucial for attracting, engaging, and retaining customers, driving conversions and business growth.
Are you ready to turn your B2B manufacturing website into a user-converting, lead-generating, sales-optimising machine?
Industry:

Experience Design
What happens when you meet your customers in the real world? How does your brand look and feel when they visit your stand at an exhibition or come to your factory for a tour? It can make a powerful statement about who you are and what you stand for in the world. It should be rendered consistently wherever it appears, but real-world branding can bring your message to life in unexpected ways.
Industry:

"The quality of our traffic and leads is now much higher. I believe in Equinet’s approach and the effectiveness of inbound marketing."
Joe Byrne, CEO
The Results
Company turnover Doubled
Equinet was responsible for devising and implementing the strategy, including creating an editorial programme and producing and promoting blogs and eBooks. SEO, Social, email marketing, the website, video testimonials, animation and design.
Within 24 months, website traffic rose 245%, and MQLs increased by 400% with 80% conversion. Company turnover has doubled. Google Page One ranking is up 800%, and the company has successfully launched in new markets.
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