Inbound Marketing Age | Equinet Media

The five essential fundamentals of getting brand equity right

Brand equity is the value that a brand brings to a product, service or organisation. How can a brand have value? Well, imagine if Coca Cola suddenly changed all their products to plain blue packaging ...

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Why your brand perception is falling flat with your customers

7 brand management insights that will set you apart in a B2B world

Why your brand design is intrinsically linked to your business growth

10 signs you need a better brand strategy in your business

B2B marketing - 10 things to make sure you're doing in 2020

When high-quality content is not enough

Emotion and the human touch - a winning strategy for B2B

B2B marketing: should you control influencers?

4 ways to drastically improve your content

Buyer Persona vs Account-Based Marketing (ABM)

How to build brand advocates who'll do the selling for you

5 questions you need to ask about your marketing data

How to evaluate and qualify B2B marketing trends

Maximise word of mouth as part of your growth strategy

5 steps to creating long-term impact through your B2B brand

B2B brands - from content publisher to media company

Are eBooks still the best way to convert page visitors?

How has GDPR affected B2B businesses?

Is print media dead?

The importance of Customer Lifetime Value in B2B

The changing roles of sales and marketing

Is thin content damaging your online presence?

Why sales must be transformed by the marketing revolution

Attract business by using more images

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