Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaign Delivery
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Discovery Call
Growth Plan Quiz
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Brand Positioning
Content Strategy
Buyer Personas
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
CRM Optimisation
Deliver
Discover how to implement digital campaigns.
Inbound Marketing
ABM
Sales Enablement
Sales & Marketing
Discover how to stand out, power your pipeline, and improve margins.
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
About Equinet
Equinet's Journey
Meet the Team
Get in touch
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Discovery Call
Keith Errington
Keith has a unique mix of talents and experience in marketing and communications. That’s just his reenactment film and TV work!
Blog
Articles and insights by Equinet Media.
Topics
Content
Marketing
Strategy
Brand
Sales
Video
Websites
AI
Content
4 ways to drastically improve your content
Sep 04, 2019
•
4 min read
Marketing
Buyer Persona vs Account-Based Marketing (ABM)
Aug 23, 2019
•
4 min read
Strategy
How to build brand advocates who'll do the selling for you
Aug 20, 2019
•
4 min read
Strategy
5 questions you need to ask about your marketing data
Aug 15, 2019
•
6 min read
Content
How to evaluate and qualify B2B marketing trends
Aug 08, 2019
•
8 min read
Sales
Maximise word of mouth as part of your growth strategy
Jul 28, 2019
•
5 min read
Brand
5 steps to creating long-term impact through your B2B brand
Jul 22, 2019
•
5 min read
Brand
B2B brands - from content publisher to media company
Jul 10, 2019
•
4 min read
Are eBooks still the best way to convert page visitors?
Jul 04, 2019
•
7 min read
How has GDPR affected B2B businesses?
Jun 24, 2019
•
4 min read
Strategy
The changing roles of sales and marketing
Jun 05, 2019
•
9 min read
•
Comments (1)
Marketing, Content
Is thin content damaging your online presence?
May 24, 2019
•
4 min read
Sales
Why sales must be transformed by the marketing revolution
May 20, 2019
•
9 min read
Attract business by using more images
May 07, 2019
•
5 min read
Strategy
The importance of events to your B2B marketing strategy
May 02, 2019
•
5 min read
Content
How to create deep content your audiences will love
Apr 18, 2019
•
5 min read
Strategy
Is there still a need for marketing personalisation?
Apr 04, 2019
•
5 min read
Content
Clarity is the key to B2B content success
Mar 28, 2019
•
4 min read
Content
How to maximise your content's performance
Mar 13, 2019
•
6 min read
Content
How to find stories for your B2B blog
Mar 07, 2019
•
4 min read
Marketing, Content
5 ways to better serve your B2B customers
Feb 27, 2019
•
4 min read
Marketing
5 ways to improve your B2B marketing
Feb 20, 2019
•
4 min read
Marketing
3 effective ways to use LinkedIn for B2B Marketing
Feb 13, 2019
•
3 min read
Marketing
3 things B2B marketers can safely ignore in 2019
Feb 06, 2019
•
7 min read
Strategy, Content
Blog writer's tip: keep your blog on target with a brief
Feb 04, 2019
•
4 min read
•
Comments (1)
Marketing, Content
Back to Basics for B2B Marketing
Jan 23, 2019
•
5 min read
Content
8 ways to blog better in 2019
Jan 08, 2019
•
5 min read
Strategy
Why measuring your marketing ROI is important
Dec 20, 2018
•
5 min read
AI
The Unfortunate Truth About AI in Marketing
Dec 19, 2018
•
5 min read
AI
Why marketing needs to be done by humans not bots
Dec 07, 2018
•
5 min read
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