“Go to Work on an Egg” said legendary comedian Tony Hancock in a series of adverts for the British Egg Marketing Board in 1965.
I thought of this iconic British advertising campaign when I read the news about the world’s most popular Instagram post, a stock image of an egg with a CTA attached which has just knocked Kylie Jenner’s effort off the top spot.
The Hancock egg campaign (watch this vintage ad - IT’S GREAT) reportedly cost £12 million to make. That’s a lot of cash, even now.
The world’s most popular Instagram post could now be worth more than £250,000, if sponsored, according to a leading influencer marketing agency.