If you’re blogging regularly, you’re probably expecting a return on your investment.
But while blogging can be an affordable and effective way to bring people to your site, unfortunately, it doesn’t automatically guarantee you a steady stream of new leads.
This doesn’t mean people don’t love reading your blog posts. They may come back time and again. Perhaps they view you as an authoritative voice in your industry. But still, they may not turn into leads.
Writing for web isn’t easy. You can be a talented writer but still find yourself struggling to connect with an online audience. That’s because many of the usual rules go out the window.
Long introductions, elaborate descriptions and digressions don’t work for an online audience. They are surrounded by other distractions and temptations, so you need to make an impact fast.
So, let’s get straight to the point.
What are the common mistakes you need to avoid when writing for web?
For content marketers, the aim is clear. In order to boost your SEO rankings and gain traffic and leads, you need to be creating great content. But anyone who writes regularly will be familiar with the fear factor an expectation to repeatedly produce great content can bring.
Not only does your content need to be high-quality, compelling and relevant to the audience it’s trying to reach, but it also needs to stand well apart from the myriad of mediocre content floating around the digital sphere.
