Management wanted a new website to reflect that IE is a workplace design consultancy as much as it is a furniture supply chain solution. The new site had to be better at converting visitors to customers and extending existing relationships.
Within just 6 months, web sessions rose 100%, web-generated leads were up 54%, the LinkedIn audience rose 60%+ and email click-throughs hit 45% as new contacts and existing customers responded to the content and eBooks.
Insightful Environments were on a mission to be recognised by architects, designers and customers as a leading integrated furniture and workplace design consultancy. They wanted a harder-working website to accurately reflect market positioning, resonate with personas, and be better at converting traffic into enquiries and ultimately, sales.
They decided to invest in HubSpot and an inbound marketing strategy and wanted an agency who could deliver a combination of brand, content and creativity linked to business objectives.
“We are now capturing a higher percentage of visitor contact details and have seen a large increase of visitors attracted to our website. Visitors value our website as a resource and are returning to view the new content.”
David Revis, Head of Marketing - Insightful Environments
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